Wadds Inc.

MARCH 5, 2025

We recruited and trained three researchers to each conduct ten interviews with women who have left the industry, are considering leaving the industry or have figured out a workaround. It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. Wilson-Cleary, I.,

Publicity 52

Publicity Mobile Leadership Study 52

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. As we move into 2025, the most effective tactics for most brands are hero campaigns (often data-led, but not always) and both proactive and reactive expert commentary. Why or why not?

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

MARCH 19, 2025

And if they aren’t top 1%, he doesn’t do the interview. Yeah, that’s one of the tools that you can use to measure and it’s free. It’s 2025 by the time this goes live, it’ll be 2025. Doug, does every brand need a podcast in 2025? Does every brand need a podcast in 2025?

Pitching 71

Pitching How To YouTube Tools 71

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases.

Writing 78

Writing How To Product Launch Crisis 78

PR in High Definition

AUGUST 28, 2024

Set Clear Objectives Setting clear, measurable objectives is the cornerstone of successful PR planning. When setting objectives, use the SMART framework: Specific, Measurable, Achievable, Relevant, and Time-bound. Monitor, Measure, and Adjust – PR is not a set-it-and-forget-it activity.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Buzzstream

MARCH 5, 2025

Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content. The fact that two of our podcast guests mentioned this in interviews tells me that this is worth calling out. outreach method.)

Digital PR 62

Digital PR Pitching Study Google 62

Maxim Behar

AUGUST 5, 2024

Host: They know very well but don't want to do it because that would mean significant administrative cuts and unpopular measures, likely associated with subsequent election loss. Watch the full interview here. A minister could get on the plane and spend a week there to see what the Estonian people have done with their e-government.

Government 52

Government Conference Meeting Television 52

PRSay

AUGUST 6, 2024

28% use quotes from releases only when they’re on deadline and can’t get an interview. Make them: Short While PR quotes measure in the triple digits, journalists use much shorter quotes. According to Greentarget’s research: 13% of journalists never use quotes from releases. 31% rarely use quotes from releases. What’s their beef?

Writing 182

Writing Automotive System Leadership 182

Flatiron Communications

JANUARY 17, 2025

Jason) Kelce In a recent post on resources for discovering podcasts, I noted that 2025 will be a year when those in the PR profession must reconcile the desire by clients for coverage in legacy media versus the potentially greater impact of a whole new cadre of earned media platforms. Not Gonna Lie Podcaster Kylie (Mrs. They have legs.

Journalism 28

Journalism Resources Twitter YouTube 28

Sword and the Script

DECEMBER 10, 2024

And with that, I present to you, 40+ marketing and PR predictions for 2025 1. While truth has forever been a core component of communications, brands that prioritize truth and transparency in 2025 will rise to the top. on Tuesday, December 9, 2025. Consumers will continue having less tolerance for brands that BS them.

Marketing 216

Marketing Content Marketing Data Pitching 216

Prowly

MARCH 3, 2025

You can't improve what you don't measure. And even when PR teams measure something, it's most often vanity metrics (such as AVE) rather than tangible ones such as ROI and their impact on a business's bottom line. You can use qualitative research methods such as open-ended surveys, focus groups, roundtables, and interviews.

Tools 104

Tools Measurement Analytics Analysis 104

Prowly

FEBRUARY 21, 2025

START MEASURING THE RIGHT KPIS How to do a successful brand audit, step by step How does one conduct a brand audit in the first place? This can be achieved through several methods: Employee surveys and interviews : Use these to gauge whether your internal mission and values are aligned with the brand image you're portraying externally.

Brand 104

Brand Branding How To Analysis 104

Buzzstream

OCTOBER 10, 2024

I’ve combined my experience at an agency, analyzed link vendor databases, and interviewed agency leaders to get you link building pricing in 2024 and beyond. Although authority and traffic aren’t the only two ways to measure a link’s quality (relevance is also a major factor), they are two significant signals.

Analysis 126

Analysis Digital PR SEO Agency 126