Sword and the Script

DECEMBER 31, 2024

My analysis, based on my own monthly reports for the last ~5 years, suggests things arent looking much better in 2025 either. Good B2B thought leadership drives business outcomes says study When done well, thought leadership improves awareness, purchase consideration, customer retention and gives vendors pricing power.

B2B 150

B2B Marketing Leadership Study 150

PRSay

JANUARY 7, 2025

Wishing you a productive, prosperous, joyful, and healthy 2025! Volunteer, take on pro bono work, or champion social advocacy. Contributing to the greater good should be integral to your personal and professional life. She is a former senior executive at Ogilvy and Weber Shandwick.

Publicity 172

Publicity Construction LinkedIn Trends 172

Reputation Us

DECEMBER 19, 2024

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025.

Reputation 60

Reputation Ethics Employee Government 60

Prowly

FEBRUARY 20, 2025

For example, a good objective could be to increase brand awareness by 20% in the North American market by the end of Q2 of 2025. Were focusing on carbon, waste, water, and chemistry, aiming to hit targets by 2025." Make sure your goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound). RUN ALL YOUR PR FROM ONE PLACE 4.

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Writing Communications How To Internal 104

5W PR

JANUARY 29, 2025

The 5W Beauty PR , Health & Wellness team was on the ground at Cosmoprof North America Miami, exploring the latest innovations and emerging trends shaping the beauty industry in 2025. The post 5W at Cosmoprof North America Miami: The Beauty Trends Defining 2025 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Storytelling Consumer Technology 78

PRSay

DECEMBER 30, 2024

Illustration credit: keBu.Medien The post S&T Live Recap: How Communications Pros Can Use LinkedIn for Clients in 2025 first appeared on PRsay. Here, Schweitzer discusses how PR professionals can leverage LinkedIn for company news announcements and effectively drive media coverage.

LinkedIn 73

LinkedIn Communications Pitching Video 73

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. 3 recent surveys predict #B2B #marketing budgets will get a boost in 2025 1.

Google 156

Google Course Survey YouTube 156

PRSay

JANUARY 16, 2025

APR, is principal of TVP Communications, where she works at the intersection of higher education leadership and communications. As professional communicators, the PRSA Code of Ethics is a powerful reminder of our responsibility toward our clients, our organizations, and ourselves. Teresa Valerio Parrot , Ed.D.,

Ethics 145

Ethics Publicity Crisis Film 145

Prowly

FEBRUARY 3, 2025

Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging. 2025 Guide appeared first on Prowly. Start building brand recognition with Prowly today!

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Brand Branding How To Measurement 104

Stern + Associates

FEBRUARY 13, 2025

This International Women’s Day, we invite you to celebrate with us by amplifying the voices that are shaping our future in AI, leadership, resilience and geopolitics. The post International Women’s Day 2025: Accelerate Action appeared first on Stern Strategy Group.

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Internal International Leadership Groups 62

PRSay

MARCH 5, 2025

To that end, 2025 might be the year that we dump the dreaded unique visitors per month metric for the media websites where we place client stories. Amid the confusion and uncertainty of this media industry shakeup, one thing is clear: We must rethink our PR strategies and prioritize quality over quantity in earned media coverage.

Media Relations 95

Media Relations Measurement Media Tools 95

Wadds Inc.

MARCH 1, 2025

This is the key insight from the CCO Turnover Study 2025: Europe Edition , published by the Corporate Affairs Search Alliance (CASA), an international network of corporate affairs search firms. Political change driving communications leadership shifts Political change, risk and innovation are driving significant evolution in the CCO role.

Leadership 72

Leadership Public Affairs Corporate Study 72

5W PR

FEBRUARY 5, 2025

CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. K-beauty brands made a strong impact, showcasing futuristic skincare devices that reinforced their leadership in the market.

Technology 78

Technology Product Launch Analysis Storytelling 78

5W PR

JANUARY 29, 2025

How Was This Reflected at CES 2025? The Growth of TV Technology Television advancements are always a highlight at CES, and 2025 continued that tradition. Beauty Tech Is Expanding: AI Meets Self-Care The intersection of beauty, wellness, and technology saw major steps forward at CES 2025.

Technology 78

Technology Healthcare Television Customer Service 78

Reputation Us

JANUARY 23, 2025

In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. The post Talkin’ Reputation.

Reputation 78

Reputation Crisis Insurance Insurance 78

NRPR Group

MARCH 28, 2025

Nicole Rodrigues proudly accepted the Trailblazer Award for her extraordinary entrepreneurial and leadership expertise at the 2025 USPAACC WISE SHEroes […] The post NRPR Groups CEO and Founder, Nicole Rodrigues, Recognized as a Trailblazer Woman Reimagining Business appeared first on NRPR Group.

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Groups Leadership Industry 103

Maxim Behar

FEBRUARY 2, 2025

World-renowned PR expert Maxim Behar has been named number one in the global ranking of the Top 50 Most Influential PR Professionals for 2025 by the American leadership platform Thinkers360. He scored a perfect 100 points to secure the top position.

Groups 59

Groups Leadership Communications Company 59

PRSay

AUGUST 6, 2024

“Under the leadership of a talented management team, MSDP has developed into a world-class performance automotive business managing great brands and boasting key strengths in both ignition and electronic tuning technologies. Instead, paraphrase.

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Writing Automotive System Leadership 181

PRSay

JANUARY 24, 2025

I realized I wanted to do something in addition to being a chief communications officer, and thats when I made the next pivot to become a leadership coach. Neal, principal and CEO of Katie Neal Coaching & Consulting and immediate past president of PRSAs Thoroughbred Chapter , was the guest for Strategies & Tactics Live on Jan.

Course 67

Course Publicity Nonprofit Leadership 67

Communications Conversations

SEPTEMBER 19, 2014

of the workforce by 2025. Aren’t we the ones in leadership roles–or, at least, very close to taking over leadership roles for our Baby Boomer masters? Millennials are the best thing since Harrison Ford flew the Millennium Falcon (wait, Millennial friends, you do know who Harrison Ford is, right?

Marketing 162

Marketing Media Leadership Trends 162

Wadds Inc.

MARCH 5, 2025

Cultural barriers: The "boys' club" effect Culturally, barriers persist through a "boys' club" mentality in leadership and the devaluation of public relations as "soft" work. It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. Reference Waddington, S.,

Publicity 52

Publicity Mobile Leadership Study 52

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Including quotes from leadership demonstrates accountability, and offering a point of contact for further information ensures open communication.

Writing 78

Writing How To Product Launch Crisis 78

Reputation Us

DECEMBER 19, 2024

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025.

Reputation 60

Reputation Ethics Employee Government 60

Notified

DECEMBER 16, 2024

Whether youre in agency leadership, or an account team, it's essential to understand these changes and how to adapt. Shifting client and audience expectations, new tools and smarter strategies - all of these things are transforming how public relations agencies work and deliver value.

Agency 97

Agency Trends Leadership Tools 97

PRSay

OCTOBER 30, 2024

You need to] get buy-in from your internal stakeholders — whether executive leadership, legal, compliance — from the very beginning. That’s a trend I see continuing to happen in 2025. If they lose their credibility, they’re going to lose their audience, and then they’re useless to you.

Trends 60

Trends Print Social Media Reputation 60

PRSay

DECEMBER 23, 2024

Here, Schweitzer discusses how PR professionals can enhance their LinkedIn profiles to align with their career goals in 2025 : [ Photo credit: maxstock ] The post S&T Live Recap: How PR Pros Can Use LinkedIn to Boost Their Contacts, Careers first appeared on PRsay.

LinkedIn 67

LinkedIn Strategy Communications Industry 67

NewsWhip

OCTOBER 30, 2024

As these users search for an alternative, the question that has come up the most is: What do we actually need in a social listening tool in 2025 and beyond? LinkedIn provides access to a professional demographic, ideal for thought leadership, business networking, and industry-specific content.

Tools 78

Tools Reddit Viral Instagram 78

PRSay

DECEMBER 9, 2024

As we look ahead to 2025, what challenges and opportunities do you see in the strategic communications and nonprofit spaces? At the Society and in our communications, were always thinking about those elements emotional connection, quick, fast and attention-grabbing. Our challenges are also opportunities.

Communications 78

Communications Nonprofit Storytelling Education 78

PRSay

FEBRUARY 14, 2023

Olson cited PRSA’s 2023-2025 strategic plan, which leadership created with ethics as the backbone. “It takes an aware practitioner to know news literacy and media literacy, such as what’s a true outlet versus an outlet that has a ton of followers but is some person in a basement with a strong opinion about things.”

Ethics 169

Ethics Training Social Media Leadership 169

PRSay

NOVEMBER 15, 2024

Looking ahead to 2025, what trends do you see on the broadcast news horizon? Sometimes, even if the story that we’re approaching a PR professional about isn’t one that the PR professional wants to talk about, when we have the context to work with, that makes all the difference. We are all trying to figure out streaming.

Television 67

Television Transportation Trends Pitching 67

Agility PR Solutions

NOVEMBER 6, 2019

Chief execs in European countries believe that a greater focus on ethical, people-oriented leadership will be the new norm by 2025, according to new research from organizational consulting firm Korn Ferry. The post European CEOs predict stronger focus on ethics over profits appeared first on Agility PR Solutions.

Ethics 66

Ethics Leadership Survey Trends 66

HMA Public Relations

FEBRUARY 13, 2025

In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre break down key insights from the 2025 Edelman Trust Barometer, discussing the impact of transparency, leadership, and generational perspectives on trust. How can businesses, governments, and NGOs rebuild confidence? Check it out!

Government 65

Government Leadership Media 65

Buzzstream

SEPTEMBER 23, 2024

These get cited in most LLM search tools, like Google’s AI Overviews: Even commentary and thought leadership from digital PR tactics like reactive PR or newsjacking can be considered “fresh content” because they add something new to the existing conversation. You won’t need Google anymore, just digital PR.

Digital PR 62

Digital PR Google SEO Pitching 62

PRSay

OCTOBER 14, 2021

The chair-elect convenes a committee to draft the 2023-2025 PRSA Strategic Plan. What are your goals for PRSA and hopes for the profession in the year ahead? If Assembly honors me with the role of chair-elect, my priority will be strategic planning.

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Meeting Crisis Management Energy Resources 148

The Hoffman Agency

FEBRUARY 3, 2025

Silicon Valley, CA February 3, 2025 The Hoffman Agency, a global communications consultancy, today announced the appointment of Margaret Carpo as Senior Vice President, where she will spearhead the expansion of the enterprise and deep tech practice based out of Hoffmans San Jose headquarters.

Enterprise 36

Enterprise Storytelling Agency Leadership 36

Prowly

FEBRUARY 26, 2025

Not in 2025! Since he established credibility and thought leadership first, he attracted media attention naturally, making him a frequently quoted expert in the industry. Is this the right way to go? Reverse digital PR flips the process around and emphasizes building engaged communities first.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Bianchi Biz Blog

AUGUST 29, 2024

These relationships can help the firm to more readily secure speaking and thought leadership opportunities for your executives and help your company stand out at all the right industry events. You might also be interested in: Automotive Suppliers: Will These Mistakes Crash Your CES 2025 PR?

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Automotive Trends Agency B2B 84