Prowly

DECEMBER 11, 2024

Luckily, competitor tracking in 2025 is much easier than in the 80sif you know what tools to use (and how to use them). It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more. If you're focusing on PR campaigns, you'll measure media placements online and offline.

Print 104

Print Analysis SEO Tools 104

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. 9 Incorporate metrics and analytics You can't improve what you don't measure. The end result is (ideally) an increase in revenue as well.

Examples 104

Examples How To Product Launch Print 104

Prowly

FEBRUARY 20, 2025

It could be to increase awareness, launch a new product or service, improve internal communication, increase the Net Promoter Score of your existing customers, increase customer engagement, resolve a crisis successfully with a press release, or something entirely different. RUN ALL YOUR PR FROM ONE PLACE 4.

Writing 104

Writing Communications How To International 104

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

PR in High Definition

AUGUST 28, 2024

Set Clear Objectives Setting clear, measurable objectives is the cornerstone of successful PR planning. When setting objectives, use the SMART framework: Specific, Measurable, Achievable, Relevant, and Time-bound. Monitor, Measure, and Adjust – PR is not a set-it-and-forget-it activity.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62