Sword and the Script

NOVEMBER 26, 2024

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.”

Survey 186

Survey B2B Marketing Measurement 186

Prowly

DECEMBER 11, 2024

Luckily, competitor tracking in 2025 is much easier than in the 80sif you know what tools to use (and how to use them). It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more. If you're focusing on PR campaigns, you'll measure media placements online and offline.

Print 104

Print Analysis SEO Tools 104

PR in High Definition

AUGUST 28, 2024

Set Clear Objectives Setting clear, measurable objectives is the cornerstone of successful PR planning. When setting objectives, use the SMART framework: Specific, Measurable, Achievable, Relevant, and Time-bound. Monitor, Measure, and Adjust – PR is not a set-it-and-forget-it activity.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

5W PR

NOVEMBER 18, 2024

Strategic Priorities : PR is challenging to measure, so understanding what to prioritize from day one with an agency is key. The Importance of Thought Leadership : While product launches or tech updates matter, strong media presence also requires thought leadership and newsjacking.

Strategy 60

Strategy Leadership Product Launch Retail 60