Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. 5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness.

Examples 104

Examples How To Product Launch Print 104

Prowly

FEBRUARY 20, 2025

Today, we'll show you what it means to manage a digital presence, which tools to use, and how to become a pro and make your brand's online reputation stellar. For PR professionals, online presence management includes building and establishing media relations, handling reputation management for clients, and client acquisition.

SEO 104

SEO Analytics Tools Google 104

Prowly

FEBRUARY 20, 2025

The goals for external communication are to build brand awareness, improve and maintain brand reputation, and create better relationships with stakeholders, customers, and the public. Make sure your goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound). RUN ALL YOUR PR FROM ONE PLACE 4.

Writing 104

Writing Communications How To International 104

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Branding 104

Branding Brand How To Measurement 104

Prowly

FEBRUARY 3, 2025

Measuring brand performance Tracking metrics like Share of Voice , audience sentiment , reach, and engagement is also part of brand research. Tools like Prowly's media monitoring and social media listening can measure these metrics by analyzing media coverage and campaign impact. Curious how it works? PR campaign.

Examples 104

Examples Branding Brand How To 104

Reputation Us

JANUARY 23, 2025

In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management.

Reputation 78

Reputation Crisis Insurance Insurance 78

Prowly

MARCH 12, 2025

Can't miss out on print coverage if you want to build a high brand reputation and credibility. The guide you're about to read shows how to use print media tracking to create well-informed and effective PR strategies in 2025. REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025? And you can help them get there.

Print 104

Print Strategy How To Newspapers 104

Prowly

FEBRUARY 20, 2025

Today, we'll show you what it means to manage a digital presence, which tools to use, and how to become a pro and make your brand's online reputation stellar. For PR professionals, online presence management includes building and establishing media relations, handling reputation management for clients, and client acquisition.

SEO 104

SEO Analytics Tools Google 104

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Stewart cautions: If you put out too many press releases of little news value, you will hurt your organizations reputation.

Writing 78

Writing How To Product Launch Crisis 78

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. As we move into 2025, the most effective tactics for most brands are hero campaigns (often data-led, but not always) and both proactive and reactive expert commentary. Why or why not?

Digital PR 62

Digital PR Report SEO Data 62

Wadds Inc.

SEPTEMBER 27, 2023

Bates and Patel (recently named CIPR President-elect for 2025) have impressive CVs as change makers, communicators and business people. She’s on the Committee of CIPR Scotland and has a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Internal 122

Internal International Case Study Analysis 122

Presspage

FEBRUARY 8, 2024

This is where the future of investor communication is headed: Using ESG data to create a story that resonates with investors, while also shaping the reputation that a company holds in the eyes of the public. A whopping 82% of investors want ESG in the mix, and by 2025, ESG investments could hit US$50 trillion.

Report 109

Report Government Financial Trends 109

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Stewart cautions: If you put out too many press releases of little news value, you will hurt your organizations reputation.

Writing 78

Writing How To Product Launch Crisis 78

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Every interaction, purchase, and share contributes to growing your brand’s reputation. Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025. Increasing Importance of Sustainability.

Social Media 87

Social Media Media Mobile SEO 87

Presspage

FEBRUARY 8, 2024

This is where the future of investor communication is headed: Using ESG data to create a story that resonates with investors, while also shaping the reputation that a company holds in the eyes of the public. A whopping 82% of investors want ESG in the mix, and by 2025, ESG investments could hit US$50 trillion.

Report 78

Report Government Financial Trends 78

PR in High Definition

AUGUST 28, 2024

Set Clear Objectives Setting clear, measurable objectives is the cornerstone of successful PR planning. These goals can range from increasing brand awareness and improving reputation , to raising the profile of an exec and establishing them as thought leaders in your industry. Be prepared to adjust your strategy as needed.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Buzzstream

MARCH 5, 2025

Your sender reputation score is too low – landing you in spam Use Googles Postmaster Tools to see your spam score. SEO and Digital PR Impact Most of the respondents to our State of Digital PR survey told us they have trouble measuring the impact of digital PR. You are most likely hitting spam boxes if you consistently exceed.1-.3

Digital PR 62

Digital PR Pitching Study Google 62

5W PR

NOVEMBER 18, 2024

This was a great segue to break down what PR truly entails, especially around earned media, including brand messaging, story generation, thought leadership, newsjacking, media training, data leverage, and reputation management. I emphasized why having a proactive, adaptable, detail-oriented, and creative team is essential.

Strategy 60

Strategy Leadership Product Launch Retail 60

5W PR

JANUARY 10, 2025

Social media has irrevocably transformed the travel industry, and 2025 is no exception. Visual Content Dominance Visual content has always been a cornerstone of travel marketing, but in 2025, it will take center stage. Personalization and AI In 2025, personalization is key to effective travel marketing.

Travel 146

Travel Social Media Marketing Ethics 146

Prowly

MARCH 6, 2025

The role of public relations on social media has evolved from simply pitching journalists to covering media outlets in real time, tracking journalist engagement, and handling reputation management. In short, social is a major part of PR in 2025. Focuses on earned media (press coverage, media mentions, reputation management).

Social Media 104

Social Media Media Measurement Analysis 104

Prowly

MARCH 3, 2025

You can't improve what you don't measure. And even when PR teams measure something, it's most often vanity metrics (such as AVE) rather than tangible ones such as ROI and their impact on a business's bottom line. START MEASURING YOUR PR EFFORTS WITH PROWLY Best practices for PR evaluation Wondering how to evaluate your PR efforts?

Tools 104

Tools Measurement Analytics Analysis 104

Sword and the Script

DECEMBER 10, 2024

And with that, I present to you, 40+ marketing and PR predictions for 2025 1. While truth has forever been a core component of communications, brands that prioritize truth and transparency in 2025 will rise to the top. on Tuesday, December 9, 2025. Consumers will continue having less tolerance for brands that BS them.

Marketing 216

Marketing Content Marketing Data Pitching 216

Prowly

FEBRUARY 21, 2025

4 Higher brand equity A comprehensive brand audit shows you how your brand performs in terms of reputation, recognition and value. START MEASURING THE RIGHT KPIS How to do a successful brand audit, step by step How does one conduct a brand audit in the first place? Finally, determine evaluation metrics to measure success.

Branding 104

Branding Brand How To Analysis 104

Presspage

FEBRUARY 5, 2025

In this article, well get into the basics of PR distribution, explain the difference between wire services and all-in-one platforms, and reveal the 7 best press release distribution services you should be using in 2025. What is press release distribution? Lets start by setting the record straight on press release distribution.

Tools 78

Tools Enterprise Analytics Software 78