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Luckily, competitor tracking in 2025 is much easier than in the 80sif you know what tools to use (and how to use them). With tools like Prowly, you can do your competitive tracking faster and cheaper than ever , making competitive analysis and monitoring necessary for any brand in 2025. Does it sound familiar?
Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news! How-to Guide with Examples (2025) appeared first on Prowly. became an enduring piece of pop culture.
Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond. Nearly three-quarters (72%) believe digital PR is more challenging in 2025 than in 2024. Its also harder to sell to clients and stakeholders in 2025 (45%).
With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and gather valuable data on how your brand is portrayed in the media. Start monitoring print media mentions and get a better overview of how your brand is performing.
Word Limit 700 1,000 2,500 Country Targets 1 2 2 Industry Targets 1 5 5 Embedded Images 1 3 5 Embedded Videos 1 1 1 Additional Features AP News, search engines, TV/radio, EIN site, reports, AI generator All features in Basic, plus expanded reach with additional country and industry targets, more embedded images, and higher word limit.
However, despite growing digital literacy, print media has bounced back after Covid-19, especially in Tier 2 and 3 cities. Additionally, the extensive digital reach of India’s population is an asset in amplifying PR efforts, leveraging social media and online platforms as crucial tools, especially when engaging with India’s tech-savvy youth.
Radio, especially through smartphones, is experiencing increased internet-based listenership, marking a shift from traditional devices. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. You might also be interested in: Automotive Suppliers: Will These Mistakes Crash Your CES 2025 PR?
Whereas print advertising in a local newspaper used to guarantee high reader engagement, ads are now displayed on entirely different platforms from Spotify to Snapchat. In 2025, our PR expertise will require a clear understanding of changing media conditions. That has always been the case, and it will continue to be true in 2025.
Today, we'll show you what daily media monitoring is and why it's necessary in 2025 and beyond. Be sure to check mentions in print magazines, radio programs, and televisionespecially if you're working with international clients or need to track local newspaper coverage across different regions.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
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