PR in High Definition

AUGUST 28, 2024

These goals can range from increasing brand awareness and improving reputation , to raising the profile of an exec and establishing them as thought leaders in your industry. Are you considering bringing on board a PR agency or looking to switch agencies to help you elevate your brand’s reputation through an effective PR Strategy?

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Branding 71

Branding Brand Marketing Fashion 71

5W PR

NOVEMBER 18, 2024

This was a great segue to break down what PR truly entails, especially around earned media, including brand messaging, story generation, thought leadership, newsjacking, media training, data leverage, and reputation management. I emphasized why having a proactive, adaptable, detail-oriented, and creative team is essential.

Strategy 60

Strategy Leadership Product Launch Retail 60