Remove 2025 Remove Reputation Remove Viral
article thumbnail

Track Twitter Mentions Like a Pro in 2025

Prowly

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where.

Twitter 104
article thumbnail

What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. But only if you've been in the industry for 10 minutes.

Examples 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to do Brand Research in 2025? A Guide with Real-Life Examples

Prowly

By utilizing Prowly's media monitoring and social media listening capabilities, you can collect data, analyze your company's performance, audience sentiment, your competitors, and identify powerful links and viral content. GET A FREE 7-DAY TRIAL The post How to do Brand Research in 2025? Curious how it works?

Examples 104
article thumbnail

The New Digital PR Playbook: Beyond Backlinks, Toward Influence & Impact

Prowly

Rather, focus on securing placements that will increase your online reputation, reinforcing expertise and trust. Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Not in 2025! Don't focus on chasing links just to boost SEO. Is this the right way to go?

article thumbnail

State of Digital PR Report (2025)

Buzzstream

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. As we move into 2025, the most effective tactics for most brands are hero campaigns (often data-led, but not always) and both proactive and reactive expert commentary. Why or why not?

article thumbnail

Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences.

article thumbnail

Top Social Media Metrics to Track for PR Teams in 2025

Prowly

The role of public relations on social media has evolved from simply pitching journalists to covering media outlets in real time, tracking journalist engagement, and handling reputation management. In short, social is a major part of PR in 2025. Focuses on earned media (press coverage, media mentions, reputation management).