Prowly

DECEMBER 9, 2024

Its bold storytelling attracts millennials and Gen Z readers who seek fresh perspectives and arent afraid to challenge the norm. 15 BuzzFeed Visits per month: 87M Influence score: 87 Contributing journalists: 118 BuzzFeed is the king of viral content, offering a mix of quizzes, listicles, and news that keep readers scrolling for hours.

Pitching 104

Pitching Sports Financial Analysis 104

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104

Examples How To Product Launch Print 104

Prowly

FEBRUARY 26, 2025

From press releases, to earned, organic attention Yes, press releases serve a purpose like no other, but they do little in terms of creating the type of storytelling, collaborations, and initiatives that digital public relations can create. Not in 2025! Is this the right way to go? The key thing is, you don't need to start big.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. As we move into 2025, the most effective tactics for most brands are hero campaigns (often data-led, but not always) and both proactive and reactive expert commentary. Why or why not?

Digital PR 62

Digital PR Report SEO Data 62

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences.

Branding 71

Branding Brand Marketing Fashion 71

Buchanan PR

DECEMBER 22, 2024

As we look to 2025, several emerging patterns signal a transformative year for social media. From immersive brand experiences to hyper-personalized content, 2025 is poised to redefine how we interact in the digital space. Generative AI and Personalization AI-powered tools are set to further transform social media marketing in 2025.

Social Media 90

Social Media Trends Viral Media 90

Prowly

MARCH 6, 2025

In short, social is a major part of PR in 2025. Virality rate: When you divide the number of shares by the number of impressions and multiply the number by 100, you get this KPI. The higher the virality rate, the more people there are who share your content, which signals that your earned media efforts are paying off.

Social Media 104

Social Media Media Measurement Analysis 104