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How K-Beauty Brands Can Succeed in the U.S. Market with a Strategic Media and Influencer Communications Plan 

5W PR

shelves, capturing consumer attention is challenging. through 2028. At 5W, we’ve helped clients harness this demand, driving awareness through strategic PR efforts that resonate with American consumers’ appetite for innovative, high-quality skincare. K-beauty consumers actively seeking sustainable options.

Brand 78
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2024’s Top 5 PR Trends: What to Watch

Newsfile

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Also, Microsoft’s human-centered approach to business maintains that, Consumers will buy from brands when they stand for something larger than just their product, which aligns with the consumer’s personal values.

Trends 105
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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

Many consumers buy CBD products online. The global CBD market is estimated to reach $47 billion by 2028 , according to Vantage Market Research. To view the comprehensive survey results, visit the Brandpoint blog. In our survey, only 6% of respondents said they were unlikely to work with CBD brands in the next three years.

Survey 88
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The devil wears (preloved) Prada: Tech and second-hand marketplace growth

PR in High Definition

It’s expected to reach $350 billion by 2028 , no doubt driven by second-hand market platforms like Vinted and Depop, which are used by millions across the globe. Both consumers and businesses valued shiny, new objects, but our collective level of overconsumption was unsustainable for both the environment, and our finances.

Apparel 62
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Inside the Influencer’s Perspective — What Marketers Can Learn From The 2022 HAVEN Influencer Conference

MaccaPR

However, it’s anticipated that the global market for influencer marketing will reach $84 billion by 2028. Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations.

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Just Divided over Nike's New Ad

Mindful Marketing

Some consumers vowed to boycott Nike products , while others took more immediate and drastic action by burning their Nike shoes and socks. This past March, the NFL announced that Nike would continue to be its official supplier of uniforms and sideline gear through 2028. ” Subscribe to Mindful Matters blog.

Sports 50
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The Role Of AI in Digital Marketing

5W PR

billion by 2028, marking a significant shift in how companies approach their marketing strategies. According to Accenture, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. According to recent data from Statista, global AI spending in marketing is projected to reach $107.5