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AI’s Impact on Modern Event Marketing: A Strategic Guide

5W PR

Event marketing has entered a new era where artificial intelligence shapes how we plan, promote, and execute successful gatherings. trillion by 2028 according to Allied Market Research – AI has become essential for maximizing returns and creating memorable experiences.

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How K-Beauty Brands Can Succeed in the U.S. Market with a Strategic Media and Influencer Communications Plan 

5W PR

aiming to reach beauty enthusiasts and gain traction in a competitive market. Breaking Through a Saturated Skincare Market With countless skincare and beauty products on U.S. As reported in Business of Fashion , K-beauty is no longer seen as a fleeting trend but a full-fledged product category, making strategic marketing essential.

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Promoting Esports Betting Platforms Through Strategic PR Partnerships

5W PR

The esports betting market has grown into a multibillion-dollar industry, with projections showing it will reach $4.39 billion by 2028. PR professionals and marketing teams face unique challenges when promoting betting platforms in this space, as success requires deep understanding of both the betting industry and gaming culture.

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How Preply Earned 12K Links and 3M Visitors with Digital PR

Buzzstream

Daniele: We iterated a lot on our strategy because really I think the best approach to anything in marketing is to go in with question marks. I think a lot of the the link-building efforts and content marketing in general were looking at that link velocity. Do you work in tandem with the organic/blog team? You know what?

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2024’s Top 5 PR Trends: What to Watch

Newsfile

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Stay informed and ahead in the industry by embracing these essential trends.

Trends 105
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Inside the Influencer’s Perspective — What Marketers Can Learn From The 2022 HAVEN Influencer Conference

MaccaPR

Focused on the DIY and home improvement space, we gathered at the Grand Hyatt Buckhead hotel to network and share insights into the ever-changing landscape of influencer marketing. It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub , influencer marketing was a $13 billion industry in 2021.

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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

Cannabidiol (CBD) as an emerging market According to 84% of the respondents, communicators said they were “likely” or “very likely” to work with cannabidiol (CBD) brands in the next three years. The global CBD market is estimated to reach $47 billion by 2028 , according to Vantage Market Research.

Survey 88