PRSay

APRIL 5, 2023

My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Cannabidiol (CBD) as an emerging market According to 84% of the respondents, communicators said they were “likely” or “very likely” to work with cannabidiol (CBD) brands in the next three years.

Survey 87

Survey Measurement Employee Retail 87

MaccaPR

OCTOBER 10, 2022

As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi , Home Depot , and BEHR at the annual HAVEN influencer conference. It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub , influencer marketing was a $13 billion industry in 2021.

Conference 62

Conference Instagram Marketing YouTube 62

Contently - Strategy

SEPTEMBER 21, 2023

Marketers are now caught in a balancing act—crafting high-quality content at breakneck speeds while ensuring they remain a step ahead of AI’s ever-advancing algorithms. That being said, the emergence of tools like ChatGPT , Jasper , Frase , and Surfer means that the market is inundated with derivative or superficial content.

SEO 52

SEO Tools Engineering Google 52

Mindful Marketing

SEPTEMBER 8, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Nike just aired a new commercial that has quickly become entangled in controversy. Surprisingly, the source of conflict is the ad’s narrator, who people seem either to admire or revile, which makes marketing analysts ask, “What did Nike just do?

Sports 50

Sports Ethics Public Affairs Analysis 50

Sword and the Script

NOVEMBER 26, 2024

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.”

Survey 215

Survey B2B Marketing Measurement 215

5W PR

MARCH 14, 2025

Artificial Intelligence continues to reshape the digital marketing landscape, bringing unprecedented capabilities to businesses of all sizes. According to recent data from Statista, global AI spending in marketing is projected to reach $107.5

Marketing 78

Marketing System Analysis Analytics 78

Contently - Strategy

MARCH 18, 2025

The End of Content Marketing as We Know It We’re witnessing another ‘once in a lifetime’ event (lots of those lately, it seems). According to Gartner’s latest research, we’re facing a 25% reduction in traditional search engine use by 2026, leading to a 50% drop in organic traffic by 2028. Dramatically.

Enterprise 52

Enterprise Content Marketing SEO System 52

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing B2B Storytelling 59