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Trust in brands has always been important and will be even more critical in the future. CMOs who are able to relabel trust values and promote a circle of wellness between their brands and their target audiences will experience more success in the future. Some brands have even promoted them as touchless. Other Possibilities.
List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. and Salesforce.
The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. In our survey, only 6% of respondents said they were unlikely to work with CBD brands in the next three years.
Their stance is clear: While the technology is intriguing, the emphasis is unwaveringly on rewarding high-quality content. Authority: Establish your brand or website as a go-to source for specific topics or industries. One report projects that content created using AI will reach human-level sophistication by 2028-2030.
The same survey shows marketing spend is poised for an increase across the board: 9% increase in digital marketing spend; 9% increase in customer relationship management; 7% increase in brand building; 6% increase in CX; 1% increase in product launches; and 3% increase in new service launches.
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According to Gartner’s latest research, we’re facing a 25% reduction in traditional search engine use by 2026, leading to a 50% drop in organic traffic by 2028. They guide the research, shape the narrative, and ensure every piece aligns with strategic goals and brand voice. Dramatically.
billion by the year 2028 —a more than sevenfold jump from just $15.8 Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. billion in 2021.
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