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Consumer Evolution Due to Pandemics

5W PR

Trust in brands has always been important and will be even more critical in the future. CMOs who are able to relabel trust values and promote a circle of wellness between their brands and their target audiences will experience more success in the future. Some brands have even promoted them as touchless. Other Possibilities.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. and Salesforce.

Trends 105
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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. In our survey, only 6% of respondents said they were unlikely to work with CBD brands in the next three years.

Survey 88
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Mastering AI SEO Without Losing the Human Touch

Contently - Strategy

Their stance is clear: While the technology is intriguing, the emphasis is unwaveringly on rewarding high-quality content. Authority: Establish your brand or website as a go-to source for specific topics or industries. One report projects that content created using AI will reach human-level sophistication by 2028-2030.

SEO 52
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3 recent surveys predict B2B marketing budgets will get a boost in 2025

Sword and the Script

The same survey shows marketing spend is poised for an increase across the board: 9% increase in digital marketing spend; 9% increase in customer relationship management; 7% increase in brand building; 6% increase in CX; 1% increase in product launches; and 3% increase in new service launches.

Survey 214
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The Role Of AI in Digital Marketing

5W PR

billion by 2028, marking a significant shift in how companies approach their marketing strategies. This technology has moved beyond simple automation, now offering sophisticated solutions for paid advertising, customer analysis, and personalized marketing campaigns.

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The Future of Content(ly)

Contently - Strategy

According to Gartner’s latest research, we’re facing a 25% reduction in traditional search engine use by 2026, leading to a 50% drop in organic traffic by 2028. They guide the research, shape the narrative, and ensure every piece aligns with strategic goals and brand voice. Dramatically.