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The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy.
percent between 2023 and 2028. The post 4 eCommerce PR trends that are sure to impact your brand in 2023 appeared first on Agility PR Solutions. The projection is for US$70.9 trillion, which can grow at a compound annual growth rate (CAGR) of 27.43 Driving success in such a competitive […].
As K-beauty continues its rise in popularity worldwide, more Korean beauty brands are expanding into the U.S., Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. Here’s why a PR strategy matters and how it can help brands flourish stateside. through 2028.
Brands can enhance their social media presence by creating engaging content, actively interacting with their audience, leveraging SEO, utilizing analytics for strategy refinement and staying updated with new platforms and trends. Share of Voice : Compares your brand’s mentions against competitors. and Salesforce.
billion by 2028. The esports betting market has grown into a multibillion-dollar industry, with projections showing it will reach $4.39 This rapid growth stems from increasing viewership, mainstream acceptance of competitive gaming, and rising interest in esports wagering.
Trust in brands has always been important and will be even more critical in the future. CMOs who are able to relabel trust values and promote a circle of wellness between their brands and their target audiences will experience more success in the future. Some brands have even promoted them as touchless. Other Possibilities.
My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Cannabidiol (CBD) as an emerging market According to 84% of the respondents, communicators said they were “likely” or “very likely” to work with cannabidiol (CBD) brands in the next three years.
Doing it right One of our clients is Manifest Group, an independent unified creative comms agency on a mission to build brands that change the world. We also know how to find solutions to the main barriers preventing agencies scaling up, namely access to finance, finding and retaining top talent and connections and resources.
As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi , Home Depot , and BEHR at the annual HAVEN influencer conference. However, it’s anticipated that the global market for influencer marketing will reach $84 billion by 2028. Probably not.
Authority: Establish your brand or website as a go-to source for specific topics or industries. One report projects that content created using AI will reach human-level sophistication by 2028-2030. These lack a distinct voice or perspective, making it hard for brands to distinguish themselves in a saturated online environment.
The two-minute “Dream Crazy” ad is a well-produced spot that features footage of inspiring amateur athletes, as well as a couple of the brand’s superstar spokespeople. This past March, the NFL announced that Nike would continue to be its official supplier of uniforms and sideline gear through 2028.
Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 For brands this means that the 1 to 3 percent reach you enjoy on Facebook is probably quite a bit higher on Instagram. 07 percent). 07 percent).
The same survey shows marketing spend is poised for an increase across the board: 9% increase in digital marketing spend; 9% increase in customer relationship management; 7% increase in brand building; 6% increase in CX; 1% increase in product launches; and 3% increase in new service launches.
billion by the year 2028 —a more than sevenfold jump from just $15.8 Like a match to a flame, human writers breathe life into brand voices. The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility.
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