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How K-Beauty Brands Can Succeed in the U.S. Market with a Strategic Media and Influencer Communications Plan 

5W PR

through 2028. Partnering with a PR agency ensures that sustainable practices are communicated effectively, aligning with the values of eco-conscious shoppers and establishing brand credibility in this space. Leveraging Market Growth and Demand for Innovation The global K-beauty market was valued at $10.2

Brand 78
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It’s high time to start an awards program for solo communications consultants

Communications Conversations

million by 2028. Now, I know “freelancers” includes a lot more than just PR/marketing consultants, but that’s a big number. And, it’s going to get a lot bigger. Statista predicts that number will climb to a whopping 90.1

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Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators. It’s important for communicators to make any attribution claims or assessment in a rigorous way, based on quality information.

Trends 156
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Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators. It’s important for communicators to make any attribution claims or assessment in a rigorous way, based on quality information.

Trends 156
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Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! The liberalization of cannabis under state laws for medicinal and recreational use has led to a significant increase in the number of businesses operating in this industry.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Create community-focused events or initiatives.

Trends 105
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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Cannabidiol (CBD) as an emerging market According to 84% of the respondents, communicators said they were “likely” or “very likely” to work with cannabidiol (CBD) brands in the next three years.

Survey 88