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Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy.

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The devil wears (preloved) Prada: Tech and second-hand marketplace growth

PR in High Definition

It’s expected to reach $350 billion by 2028 , no doubt driven by second-hand market platforms like Vinted and Depop, which are used by millions across the globe. But in opening up the second-hand market, technology has also overhauled its reputation into something trendy.

Apparel 62
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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Cannabidiol (CBD) as an emerging market According to 84% of the respondents, communicators said they were “likely” or “very likely” to work with cannabidiol (CBD) brands in the next three years.

Survey 88
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Consumer Evolution Due to Pandemics

5W PR

Department of Labor Statistics, the number of cashiers in the country is expected to decline by 4% by 2028. What may interest marketers as well are the responses to Wirecard’s other queries, as 71% said they were interested in an app so they could buy goods using self-checkout. Cashierless. Who Do I Pay? According to the U.S.

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Just Divided over Nike's New Ad

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Nike just aired a new commercial that has quickly become entangled in controversy. Surprisingly, the source of conflict is the ad’s narrator, who people seem either to admire or revile, which makes marketing analysts ask, “What did Nike just do?”

Sports 50
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2024’s Top 5 PR Trends: What to Watch

Newsfile

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Personalize communications to make customers feel valued.

Trends 105
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It’s high time to start an awards program for solo communications consultants

Communications Conversations

But, biases aside, the fact remains: There are few (none in Minnesota, as far as I can tell) awards programs specifically for solo PR, marketing and social media consultants. Now, I know “freelancers” includes a lot more than just PR/marketing consultants, but that’s a big number. million by 2028.