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Interactive Media : According to a report by Statista, the augmented reality (AR) and virtual reality (VR) worldwide market is expected to grow at an annual rate of 10.77% (CAGR 2024-2028), resulting in a projected market volume of US$58.1bn by 2028. This approach isn’t just good ethics; it’s good business.
It’s expected to reach $350 billion by 2028 , no doubt driven by second-hand market platforms like Vinted and Depop, which are used by millions across the globe. Both consumers and businesses valued shiny, new objects, but our collective level of overconsumption was unsustainable for both the environment, and our finances.
” The first step in this Mindful Marketing analysis is ethics: Does Nike’s ad uphold societal values? Some consumers vowed to boycott Nike products , while others took more immediate and drastic action by burning their Nike shoes and socks. ” On the other hand, Nike’s stock (NKE) , which had closed at $82.18
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