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Consumer Evolution Due to Pandemics

5W PR

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

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How K-Beauty Brands Can Succeed in the U.S. Market with a Strategic Media and Influencer Communications Plan 

5W PR

aiming to reach beauty enthusiasts and gain traction in a competitive market. Breaking Through a Saturated Skincare Market With countless skincare and beauty products on U.S. shelves, capturing consumer attention is challenging. Leveraging Market Growth and Demand for Innovation The global K-beauty market was valued at $10.2

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Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Stay informed and ahead in the industry by embracing these essential trends. and Salesforce.

Trends 105
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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

Cannabidiol (CBD) as an emerging market According to 84% of the respondents, communicators said they were “likely” or “very likely” to work with cannabidiol (CBD) brands in the next three years. Many consumers buy CBD products online. At the bottom of both lists were measuring share of voice, sentiment and leads.

Survey 88
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The devil wears (preloved) Prada: Tech and second-hand marketplace growth

PR in High Definition

It’s expected to reach $350 billion by 2028 , no doubt driven by second-hand market platforms like Vinted and Depop, which are used by millions across the globe. But in opening up the second-hand market, technology has also overhauled its reputation into something trendy.

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Inside the Influencer’s Perspective — What Marketers Can Learn From The 2022 HAVEN Influencer Conference

MaccaPR

Focused on the DIY and home improvement space, we gathered at the Grand Hyatt Buckhead hotel to network and share insights into the ever-changing landscape of influencer marketing. It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub , influencer marketing was a $13 billion industry in 2021.