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Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy.

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Consumer Evolution Due to Pandemics

5W PR

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Cannabidiol (CBD) as an emerging market According to 84% of the respondents, communicators said they were “likely” or “very likely” to work with cannabidiol (CBD) brands in the next three years.

Survey 88
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Just Divided over Nike's New Ad

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Nike just aired a new commercial that has quickly become entangled in controversy. Surprisingly, the source of conflict is the ad’s narrator, who people seem either to admire or revile, which makes marketing analysts ask, “What did Nike just do?”

Sports 50
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2024’s Top 5 PR Trends: What to Watch

Newsfile

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Stay informed and ahead in the industry by embracing these essential trends. and Salesforce.

Trends 105
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Will Generative AI Replace Marketers and Content Creators?

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks.