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shelves, capturing consumer attention is challenging. 5W’s beauty & wellness team elevates brand awareness for K-beauty brands through tailored media relations, influencer programs, brand ambassador procurement, celebrity partnerships, and experiential activations. through 2028. million weekly views—a 622.9%
The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! Conduct a market analysis of your target audience to gain key insights into consumer habits and interests.
Writing copy for socialmedia is the most popular use for AI, according to 64% of PR pros. SocialMedia Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong socialmedia presence is key. Engagement Metrics: Likes, shares comments on socialmedia.
Excluding staffing costs, the top-three results were socialmedia tools, media databases and media placements. Also scoring well as budgetary allocations were content creation, media monitoring and paid media. Spending on media monitoring, content creation and media databases is expected to decrease.
However, it’s anticipated that the global market for influencer marketing will reach $84 billion by 2028. Marketers understand that consumer use of socialmedia serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations.
billion by 2028, marking a significant shift in how companies approach their marketing strategies. According to Accenture, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. According to recent data from Statista, global AI spending in marketing is projected to reach $107.5
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