Contently - Strategy

SEPTEMBER 21, 2023

While AI can generate content based on algorithms and data patterns, it lacks the innate human ability to truly resonate on an emotional level—yet. One report projects that content created using AI will reach human-level sophistication by 2028-2030. Keep pace with the evolving world of AI in content creation.

SEO 52

SEO Tools Engineering Google 52

Sword and the Script

NOVEMBER 26, 2024

The top areas marketers plan to invest next year include the following: marketing technology – 54%; direct marketing – 36%; content marketing – 34%; branding – 29%; artificial intelligence – 22%; tradeshows & events – 21%; and public relations – 13%.

Survey 214

Survey B2B Marketing Measurement 214

Contently - Strategy

APRIL 1, 2025

When I asked “what’s the best approach for financial content marketing,” Google served up its familiar lineup of blue links (many from the usual suspects). I’ve been running a little experiment over the past few monthstyping the exact same queries into Google and ChatGPT to compare the results.

Enterprise 59

Enterprise Comparison Financial Google 59

Contently - Strategy

MARCH 18, 2025

The End of Content Marketing as We Know It We’re witnessing another ‘once in a lifetime’ event (lots of those lately, it seems). According to Gartner’s latest research, we’re facing a 25% reduction in traditional search engine use by 2026, leading to a 50% drop in organic traffic by 2028.

Enterprise 53

Enterprise Content Marketing SEO System 53

Landis PR

DECEMBER 4, 2023

In fact, the global market for AI in marketing is likely to reach $107.5 billion by the year 2028 —a more than sevenfold jump from just $15.8 Content creation is merely experiencing the next wave of its evolution. billion in 2021.

Marketing 59

Marketing Content Marketing Storytelling B2B 59