Contently - Strategy

SEPTEMBER 21, 2023

The Impact of AI SEO on Content Creation HubSpot recently published a State of Artificial Intelligence report , which found that 44% of marketers foresee a positive impact on their SEO strategy, seeing effectiveness in multiple areas. Google has been astutely observant of the AI wave sweeping over content creation.

SEO 52

SEO Tools Engineering Google 52

Sword and the Script

NOVEMBER 26, 2024

The top areas marketers plan to invest next year include the following: marketing technology – 54%; direct marketing – 36%; content marketing – 34%; branding – 29%; artificial intelligence – 22%; tradeshows & events – 21%; and public relations – 13%.

Survey 215

Survey B2B Marketing Measurement 215

Contently - Strategy

MARCH 18, 2025

The End of Content Marketing as We Know It We’re witnessing another ‘once in a lifetime’ event (lots of those lately, it seems). According to Gartner’s latest research, we’re facing a 25% reduction in traditional search engine use by 2026, leading to a 50% drop in organic traffic by 2028.

Enterprise 52

Enterprise Content Marketing SEO System 52

Contently - Strategy

APRIL 1, 2025

When I asked “what’s the best approach for financial content marketing,” Google served up its familiar lineup of blue links (many from the usual suspects). Across industries, from financial services to healthcare to technology, we’re seeing similar patterns with clients who embrace LLMO strategies early.

Enterprise 40

Enterprise Comparison Financial Google 40

Landis PR

DECEMBER 4, 2023

In fact, the global market for AI in marketing is likely to reach $107.5 billion by the year 2028 —a more than sevenfold jump from just $15.8 Content creation is merely experiencing the next wave of its evolution. I believe AI has its place and that it’s important we, as marketers, understand how to use it.

Marketing 59

Marketing Content Marketing B2B Storytelling 59