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According to the Department for Culture, Media and Sport (DCMS), the UK creative sector employs almost 241,000 people and contributes £18.8bn to society and the economy. The creative agencies we work with have talent and ambition, but crucially also a recognition of what they don’t know. But where is the in-depth data about scaleups?
However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.
As this new landscape unfolds, understanding the interplay between human creativity and the precision of AI SEO tools becomes pivotal for success. One report projects that content created using AI will reach human-level sophistication by 2028-2030.
billion by 2028, marking a significant shift in how companies approach their marketing strategies. Platforms like Meta’s Dynamic Creative Optimization can create thousands of ad combinations, testing different headlines, images, and copy to determine the most effective combinations.
According to Gartner’s latest research, we’re facing a 25% reduction in traditional search engine use by 2026, leading to a 50% drop in organic traffic by 2028. Our editors remain firmly in control of the creative process: they’re the conductors, and AI is simply a new instrument in their orchestra. Dramatically.
billion by the year 2028 —a more than sevenfold jump from just $15.8 Machine vs. Man: Does AI Efficiency Trump Human Creativity? Really, it’s more about preparing for the future of content marketing, which will call for a harmonious partnership between human creativity and AI efficiency. billion in 2021.
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