Remove 2028 Remove Creativity Remove Social Media
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas.

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Instagram Is the Rihanna of Social Networks

Cision

Instagram looked like a niche social media platform with limited appeal. It was the Charlie XCX of social media platforms. But there are some measurable aspects of Instagram that are quite unique and special in the social media space. Click here for your free guide to using social media correspondents!

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The Role Of AI in Digital Marketing

5W PR

billion by 2028, marking a significant shift in how companies approach their marketing strategies. Platforms like Meta’s Dynamic Creative Optimization can create thousands of ad combinations, testing different headlines, images, and copy to determine the most effective combinations.

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The Future of Content(ly)

Contently - Strategy

According to Gartner’s latest research, we’re facing a 25% reduction in traditional search engine use by 2026, leading to a 50% drop in organic traffic by 2028. While many see this as a threat, I’ve come to view it as the most significant opportunity in content marketing since the rise of social media.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

billion by the year 2028 —a more than sevenfold jump from just $15.8 Machine vs. Man: Does AI Efficiency Trump Human Creativity? Really, it’s more about preparing for the future of content marketing, which will call for a harmonious partnership between human creativity and AI efficiency. billion in 2021.