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Writing copy for socialmedia is the most popular use for AI, according to 64% of PR pros. SocialMedia Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong socialmedia presence is key. Engagement Metrics: Likes, shares comments on socialmedia.
billion by 2028, marking a significant shift in how companies approach their marketing strategies. This technology has moved beyond simple automation, now offering sophisticated solutions for paid advertising, customer analysis, and personalized marketing campaigns. times more likely to achieve revenue growth above industry average.
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