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As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. Multimedia in PR Trends In 2024, your public relations strategy should incorporate various multimedia elements.
However, it’s anticipated that the global market for influencer marketing will reach $84 billion by 2028. In addition, blogs can easily be repurposed for almost any channel, for example, pulling out the best quotes of a blog and using it on social platforms in the form of infographics or videos. Long form video shouldn’t be forgotten.
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