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Promoting Esports Betting Platforms Through Strategic PR Partnerships

5W PR

billion by 2028. Leading platforms like Betway have demonstrated this through their partnership with Ninjas in Pyjamas, where they’ve integrated betting education into team content and social media presence. Social media channels offer ideal venues for educational micro-content.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. In particular, short form videos are booming in PR trends.

Trends 105
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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

Excluding staffing costs, the top-three results were social media tools, media databases and media placements. Also scoring well as budgetary allocations were content creation, media monitoring and paid media. The PR pros we surveyed had specific thoughts on how these tactics should be measured.

Survey 88
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Instagram Is the Rihanna of Social Networks

Cision

Instagram looked like a niche social media platform with limited appeal. It was the Charlie XCX of social media platforms. But there are some measurable aspects of Instagram that are quite unique and special in the social media space. 264 (2028). Paradise Hotel Nor… entertainment tv.

Instagram 120
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The Role Of AI in Digital Marketing

5W PR

billion by 2028, marking a significant shift in how companies approach their marketing strategies. Artificial Intelligence continues to reshape the digital marketing landscape, bringing unprecedented capabilities to businesses of all sizes. According to recent data from Statista, global AI spending in marketing is projected to reach $107.5

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

billion by the year 2028 —a more than sevenfold jump from just $15.8 Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. billion in 2021.