Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. These emerging technologies can offer immersive and innovative experiences for your audience. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation.

Trends 105

Trends YouTube Video Social Media 105

PRSay

APRIL 5, 2023

The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. The PR pros we surveyed had specific thoughts on how these tactics should be measured.

Survey 87

Survey Measurement Employee Retail 87

Sword and the Script

NOVEMBER 26, 2024

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.”

Survey 215

Survey B2B Marketing Measurement 215

5W PR

MARCH 14, 2025

billion by 2028, marking a significant shift in how companies approach their marketing strategies. This technology has moved beyond simple automation, now offering sophisticated solutions for paid advertising, customer analysis, and personalized marketing campaigns.

Marketing 78

Marketing System Analysis Analytics 78

Landis PR

DECEMBER 4, 2023

billion by the year 2028 —a more than sevenfold jump from just $15.8 Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. billion in 2021. appeared first on Landis PR.

Marketing 59

Marketing Content Marketing Storytelling B2B 59