Ronn Torossian
JANUARY 7, 2025
Discover how fashion retail marketing will evolve in 2025 with digital innovation, sustainability focus, inclusivity trends and personalized shopping experiences. The post Navigating the Future of Fashion Retail Marketing in 2025: Trends Shaping the Industry appeared first on.
PRSay
JANUARY 7, 2025
As the new year begins, its the perfect time to reflect on ways to grow personally and professionally. By making small, intentional changes to your mindset and career approach, you can significantly enhance your fulfillment and achieve greater success. Take risks and challenge authority. Build relationships on mutual respect. Instead of immediately saying yes to an assignment, consider its business implications.
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Agility PR Solutions
JANUARY 1, 2025
As 2025 approaches, the public relations (PR) industry stands at a crossroads of technological innovation, shifting audience expectations, and evolving media landscapes. To thrive, PR professionals need to anticipate emerging trends and adapt their strategies to meet new challenges. Here are four of my predictions for the future of PR in 2025. 1) AI-powered PR […] The post Embracing change4 predictions for the public relations industry in 2025 first appeared on Agility PR Solutions.
Sword and the Script
DECEMBER 31, 2024
These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. A long-time (but since retired) member of the reserves and Guard, I came home from a long deployment to Iraq in 2008 and realized Web 2.0 was changing my profession.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Wadds Inc.
JANUARY 5, 2025
Are you an independent practitioner? Enter The Independent Impact 50 and help raise the profile of the 457 million sector of the public relations industry. The freelance or independent practitioner market is one of the UKs least understood aspects of the public relations industry. It doesnt receive media coverage and is often an afterthought in industry award schemes.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Remote PR Jobs
DECEMBER 31, 2024
PR is all about staying on top of your game, and in todays remote world, that means having the best tools and software for remote work at your fingertips. Whether youre pitching stories to the media, managing a remote team, or strategizing PR campaigns for startups, these must-have tools for PR professionals will make your life so much easier. From remote team management tools to free collaboration tools for remote teams, professionals are more reliant than ever on the best PR tools to keep camp
Agility PR Solutions
JANUARY 5, 2025
Though there is a mass adoption of AI, its role and impact on journalism are still not clearly understood. While artificial intelligence in journalism has applications in editorial, commercial, and technological domains of the industry, questions linger about its ethical implications and impact on journalistic integrity. From AI-driven content creation to sourcing information and analyzing […] The post Exploring the intersection of AI and journalismand the implications for media ethics fir
5W PR
JANUARY 3, 2025
The beauty industry, once a bastion of narrow beauty standards, is undergoing a profound transformation. Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. By embracing a wider range of beauty standards and catering to diverse needs, brands are not only fostering a more inclusive society but also driving significant business growth.
PRSay
JANUARY 3, 2025
Communications professionals know that the only constant is change. Messaging best practices evolve, communication channels transform, and budgets fluctuate, often slowly and all at once. The year ahead promises more of the same, raising important questions for PR professionals and the clients they serve: how to cut through the noise to craft authentic connections with customers, how to tailor storytelling for the channels customers use most, and how to adapt our PR approach to best serve our cl
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
JANUARY 5, 2025
Top casino PR programs in 2025 focus on responsible gaming, social responsibility & community engagement while leveraging new tech and influencer partnerships The post The Best Casino PR Programs of 2025: Building Trust, Engagement, and Reputation in an Evolving Industry appeared first on.
Culpwrit
JANUARY 2, 2025
By Nick Kalm In the summer of 2002, after a little more than five years at Edelman simultaneously running two successful practices, I was wrestling with making a change. I had interviewed to run three other PR firms Chicago offices but passed on each. They seemed like smaller versions of the world I was… Continue reading 6 Essential Ingredients to Successfully Launching Your Own PR Firm The post 6 Essential Ingredients to Successfully Launching Your Own PR Firm appeared first on Culpwrit.
Agility PR Solutions
JANUARY 6, 2025
Understanding competitor strategies is key to thriving in a competitive market. By analyzing the keywords your competitors rank for, you gain insights into their content priorities, audience preferences, and the trends shaping your industry. Competitor keyword analysis empowers businesses to stay ahead by identifying gaps, refining strategies, and seizing untapped opportunities.
5W PR
JANUARY 6, 2025
The spirits industry, once a bastion of tradition, is undergoing a quiet revolution. A new wave of distilleries is emerging, driven by a commitment to sustainability and ethical practices. These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Sword and the Script
JANUARY 4, 2025
Will generative AI be an ally or nemesis for marketing and PR professionals in 2025? Doug Downs, the host of the Stories and Strategies podcast recently had me on to discuss the annual predictions compilation we posted in December. The post titled, Machina or ex-machina: ~40 marketing and comms predictions for 2025 , included mixed views of generative AI.
Ronn Torossian
JANUARY 3, 2025
Discover how digital marketing will transform in 2025 with immersive VR/AR experiences and AI-driven multichannel engagement reshaping brand-consumer relationships The post The Evolution of Digital Marketing in 2025: The Rise of Immersive Experiences and Multichannel Engagement appeared first on.
HMA Public Relations
JANUARY 6, 2025
Happy #MediaMonday! Check out the latest feature to meet Josh Kristianto, a reporter for ABC15 Arizona. Josh shares how he got his start as editor-in-chief of his high school newspaper, growth pitches he is looking for, favorite stories to work on and more. Take a look!
Agility PR Solutions
JANUARY 1, 2025
In todays diverse and connected world, public relations and marketing are powerful tools for fostering inclusion. Businesses and brands are increasingly recognizing the importance of addressing underrepresented audiences, including people with disabilities, in their strategies. By embracing inclusive marketing practices, organizations not only expand their reach but also demonstrate a commitment to social equity and […] The post Building bridges for inclusion in PR and marketing for divers
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5W PR
JANUARY 2, 2025
In beauty PR, events are most impactful when they offer exclusive experiences or insights that cant be delivered via email. Whether its a product launch, company announcement, or relationship-building opportunity, events should create lasting impressions and add meaningful value. By aligning your event with a clear purpose, you can strengthen your brands presence and resonate with your audience.
Axia PR
JANUARY 7, 2025
Shel Holtz shares insights on leveraging AI tools in corporate communications, ethical considerations, and preparing for the future of AI in PR.
Ronn Torossian
JANUARY 2, 2025
Learn how cybersecurity firms used digital marketing in 2024, from educational content and targeted campaigns to partnerships and video marketing strategies The post Harnessing the Power of Digital Marketing in Cybersecurity: Strategies That Worked in 2024 appeared first on.
OnePitch
JANUARY 7, 2025
Andrew Couts is a Senior Editor of Security and investigations at WIRED.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
JANUARY 5, 2025
The business world is increasingly interconnected, and partnerships have become a cornerstone of modern marketing strategies. Co-branding and partnership marketing leverage the strengths of two or more entities to amplify brand value, enhance market reach, and deliver superior customer experiences. These collaborations create win-win scenarios where businesses benefit from shared resources, expertise, and credibility, often […] The post Exploring the benefits of co-branding and partnership
5W PR
JANUARY 6, 2025
The freemium model has proven to be a powerful strategy for SaaS companies, enabling them to acquire a large user base and convert them into paying customers. As the world moves into 2025, this model remains a cornerstone of many successful SaaS businesses. By understanding the key principles and implementing effective strategies, brands can optimize their freemium model to drive significant conversions.
Mark My Words
JANUARY 2, 2025
GB News PR expert Mark Borkowski told the Mail that Meghan’s choice of attire carries significant symbolism. “The all-white attire screams ‘purity of reinvention’ while the ‘2025’ etched in the sand conveniently doubles as both a literal timestamp and a metaphorical clean slate,” he said. Borkowski described the post as “a PR textbook example of someone signalling a new era.” “It’s a subtle power play, simultaneously fostering cur
Ronn Torossian
DECEMBER 31, 2024
How digital marketing transformed beauty industry with social media, influencers & data-driven strategies, reshaping brand engagement & consumer behavior The post The Transformation of Beauty through Digital Marketing appeared first on.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Notified
JANUARY 6, 2025
The loss of consumer trust isnt simply tied to misinformation; its a deeper challenge that we need to explore more closely.
Agility PR Solutions
JANUARY 1, 2025
Artificial intelligence is revolutionizing industries worldwide, and digital marketing is no exception. As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their strategies, deliver personalized experiences, and maximize efficiency. From predictive analytics and automated content creation to AI-powered chatbots and personalized product […] The post 6 key applications of AI in digital mar
5W PR
DECEMBER 31, 2024
Social media has revolutionized the way alcohol brands connect with consumers. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales. However, navigating the complex regulatory landscape while maintaining creative integrity is a delicate balancing act. By following these strategies, working with an alcohol marketing agency , and staying informed about the latest regulations, alcohol brands can effectively leverage social media to build strong b
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