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A great media coverage report isnt just about numbersits about understanding the true impact of your PR efforts. Whether you're tracking press mentions, measuring brand awareness, or analyzing competitor activity, a well-structured report provides valuable insights that help shape future strategies. In this guide, well walk you through how to write a media coverage report covering key components, the best tools, and expert tips to make your PR reporting more effective and impactful.
PR has always been about telling the right story to the right people. But in a world where almost every search starts on Google, telling that story isnt enoughit also needs to be easy to find. Thats where SEO comes in, and surprisingly, many PR teams still treat it as an afterthought. The truth is […] The post SEO in PR: How to make your media coverage work for search engines first appeared on Agility PR Solutions.
The Missing Women project describes a culture that exhausts women through pressure to prove their worth and navigate double standards. The conversation lacks male voices despite men holding the majority of senior positions. Two-thirds of practitioners working in public relations in England and Wales below the level of director are female and a third are male.
Public relations crises strike without warning, testing organizations’ readiness and resilience. From product recalls to social media firestorms, each industry faces unique challenges that demand specific response strategies. Major brands like Johnson & Johnson, Pepsi, and Facebook have weathered significant PR storms, leaving behind valuable lessons for today’s business leaders.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Who even reads newspapers nowadays? Turns out it's more people than we think. The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources and even growing stronger in the fake news era. While the number of newspapers is shrinking on a global scale, their authority and relevancy are growing. Can't miss out on print coverage if you want to build a high brand reputation and credibility.
Learn how Pura Vida Bracelets grew from a small Costa Rican jewelry venture to a global lifestyle brand through strategic affiliate marketing partnerships The post The Power of Affiliate Marketing: How a Small Brand Achieved Big Success appeared first on.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Learn how Pura Vida Bracelets grew from a small Costa Rican jewelry venture to a global lifestyle brand through strategic affiliate marketing partnerships The post The Power of Affiliate Marketing: How a Small Brand Achieved Big Success appeared first on.
The digital landscape is constantly evolving, and with every new year comes new opportunities and trends for businesses to utilize to better connect with their audiences across social media. This year, brands will need to be more strategic, authentic and community-driven than ever before to stay ahead in this highly competitive market and to remain […] The post Trends dominating the social media and influencer marketing landscape in 2025 first appeared on Agility PR Solutions.
If generative AI gets your story wrong, who do you contact to lobby for a correction? Peter Woolfolk recently had me back on his Public Relations Review podcast: LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! The catalyst for the conversation stemmed from these two posts I had written earlier (See? Print still drives broadcast; just like old times!
Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Parents and educators actively seek toys that combine learning with play, making STEM toys a growing segment of the toy market. According to the Toy Association, STEM/STEAM toy sales reached $2.1 billion in 2020, showing a clear demand for educational playthings.
Everything is online now. My work, my shopping, my social life. Most of everything happens from a screen nowadays. I work remotely, buy what I need with a few clicks, and even the most in-person experiences (like trying on clothes) are now just virtual fitting rooms and same-day delivery. But heres the thing, theres still something irreplaceable about walking into a store, discovering something unexpected and leaving with a bag in hand.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Learn how destinations use storytelling in travel publicity to create emotional connections and inspire travelers through authentic narratives and experiences The post The Art of Storytelling in Travel Publicity: How Destinations Are Winning Hearts with Compelling Narratives appeared first on.
In todays fast-paced digital world, getting noticed is a challenge, especially if youre offering a specialized service. Whether youre helping families with complex legal matters, providing financial solutions, or teaching skills that transform lives, the right marketing approach can make all the difference. Heres how businesses offering niche services can connect with their audiences in […] The post Marketing niche services: How storytelling and strategy make the difference first appeared
Did Your Last Press Release Fail? In todays fast-paced digital world, press releases are a vital tool to share your stories, announcements, and achievements with the world. Unfortunately, far too many press releases fail to make an impact, often getting lost in the noise of crowded inboxes and oversat… Read more The post Did Your Last Press Release Fail?
A strong brand identity forms the foundation of any successful business in today’s digital world. Research from McKinsey shows that brands with consistent presentation across platforms see an average revenue increase of 33%. Building a memorable brand identity requires careful planning, strategic execution, and ongoing refinement across multiple digital touchpoints.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
March marks Womens History Month, a time to celebrate the achievements and contributions of women around the world. In communications, public relations, and journalism, women have played a pivotal role in shaping narratives, amplifying voices, and driving meaningful conversations. As a woman-owned business, Buchanan Public Relations is proud to recognize and honor the trailblazing women who have paved the way for the next generation of industry leaders.
Learn how Oatly disrupted the CPG industry through innovative digital PR, blending humor and controversy with authentic storytelling and social media engagement. The post Digital PR Done Well for CPG Brands: The Case of Oatlys Disruptive Marketing Strategy appeared first on.
Getting your brand noticed isnt easy. Lets say you do get some media mentions, maybe a few social media shares, but does it actually translate into more customers or high sales? Often, its hard to tell. That is until artificial intelligence (AI) started making waves, industry by industry. Now, its coming to PR. 75% of […] The post From media coverage to revenue: How AI-powered PR drives business growth first appeared on Agility PR Solutions.
Welcome to Ethical Voices, a weekly podcast where real pros share real stories about real ethical issues. I’m your host, Mark McClennan. Joining me on this week’s episode is Fabiana Melendez Ruiz , a strategic storyteller serving as the founder and CEO of Refuerzo Collaborative. She discusses a number of important ethics issues including: How to counsel effectively when your client has a culturally insensitive idea How you can help organizations move beyond their biases Unexpected wa
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Building trust in cybersecurity requires more than technical expertise – it demands strategic brand development focused on transparency, reliability, and proven results. Recent data from Deloitte shows that 91% of customers consider brand trust a key factor when selecting cybersecurity providers. For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential.
The 2025 Australian Federal Budget is set to be released on Tuesday, 25 March 2025. With a Federal Election anticipated in May 2025 , this year's budget is expected to be crucial in shaping national policies and public sentiment. As media interest surges around budget announcements, businesses and organisations must strategically prepare their press releases to ensure their commentary stands out.
Learn how digital transformation, AI and immersive tech will reshape automotive marketing by 2025 as brands shift to personalized digital-first strategies The post The Future of Automotive Marketing: How Digital Transformation Will Define the Industry in 2025 appeared first on.
At first glance, using negative press to drive engagement may seem counterintuitive to many brands. Negative publicity is traditionally viewed as harmful to a company’s reputation and long-term business interests. However, a well-prepared brand can flip the script and turn potentially damaging situations into powerful opportunities. Companies skillfully using negative press to drive engagement can […] The post How brands are using negative press to drive engagement first appeared on
In-person trade shows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business trade show. These days, it’s something of a celebrity safari too. In attendance this year was a host of personalities from Karlie Kloss to Mark Cuban, Martha Stewart, Stevie Wonder, Will.i.am and Lenny Kravitz.
Personal branding shapes how event organizers, audiences, and industry peers perceive you as a lifestyle event speaker. The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Many speakers focus solely on stage presence, but your offstage brand presence determines which stages you’ll reach.
From ringing the Opening Bell at NYSE to celebrating a wonderful actress and disability activist to crowning the winners of the Oscars of PR, PRWeek had a big and important few days.
Learn key strategies for video game PR success in 2025, from community building and influencer partnerships to transparency and cutting-edge tech integration The post Mastering Video Game Public Relations in 2025: The Path to Success appeared first on.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The fintech space is an exciting place to be right now. New innovations seemingly dropping every month that promise to revolutionize everything from mobile payments to blockchain networks to AI investing platforms. But the hype also means competition for attention is fierce. As a fintech startup, youre not only battling the other fresh-faced disruptors out […] The post How to get your fintech brands story in front of the right journalists first appeared on Agility PR Solutions.
In a similar way to TikTok , Instagram has become a key part of publisher distribution strategies and brand building in 2025. Thanks to research by Pew and others, we now know that a significant percentage of news consumers get their news directly from social media, often without ever going to a news website. With this in mind, we’re starting a new series across platforms to look at what’s driving success for publishers on those networks, and today it’s Instagram’s turn.
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