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Networking is the backbone of success in Public Relations (PR) and Communications, especially for freelancers who rely on strong industry connections to land clients and grow their businesses. Building relationships in PR isnt just about making contactsits about fostering meaningful connections that lead to career growth, new opportunities, and staying ahead of industry trends.
Financial technology companies face unique challenges when crises strike. The digital nature of fintech services means problems can spread rapidly across social media and news outlets, while regulatory scrutiny adds another layer of complexity. Recent data shows that 57% of fintech companies experienced a significant crisis event in the past three years, with reputation damage cited as the top concern.
The field of public relations (PR) has always been dynamic, but recent shifts in technology, consumer behavior, and media consumption patterns are transforming the way brands engage with their audiences. Consumer PR, which traditionally centered on promoting products and managing brand reputation, is now evolving into a far more complex and strategic discipline.
Making winter sports accessible to everyone takes dedication, planning, and effective communication. Ski resorts across North America have made significant progress in creating adaptive skiing programs that welcome people of all abilities to experience the thrill of gliding down snowy slopes. According to the National Ski Areas Association, over 90% of major ski resorts now offer some form of adaptive skiing program.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
When Curtis Sparrers niece, Sloan, asked him what he did for a living, the PR executive realized there werent many resources available to explain the profession to kids. Sparrers conversation with his niece sparked his idea to write Game Face: Becoming a PR Detective, an illustrated childrens book that introduces PR to young readers through an engaging, gamer-friendly story.
Learn how digital marketing strategies can boost event success through social media, paid ads, influencer partnerships and email campaigns to drive attendance and engagement The post Digital Marketing Strategies for Event Success: How to Engage Audiences and Drive Attendance appeared first on.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Learn how digital marketing strategies can boost event success through social media, paid ads, influencer partnerships and email campaigns to drive attendance and engagement The post Digital Marketing Strategies for Event Success: How to Engage Audiences and Drive Attendance appeared first on.
Journalists don't owe you coverage. You have to earn it. Pitching the media is tough. Journalists are inundated with PR emails every day, and most dont even get opened. Why? Because too many pitches are generic, irrelevant, or just kind ofbad. If you want coverage, you have to stand out. That means ditching the fluff, getting straight to the point, and making your story impossible to ignore.
Storytelling in travel PR is more than just painting a picturesque scene of a destination. It is about crafting narratives that transform fleeting wanderlust into real bookings. The most successful travel brands understand that people dont just buy tripsthey buy experiences, emotions, and the promise of memories that will last a lifetime. The challenge for […] The post From wanderlust to bookings: The art of storytelling in travel PR first appeared on Agility PR Solutions.
A recent study found that todays audiences trust employees' voices more than paid celebrity endorsements. Abbie Fink and Adrian McIntyre discuss how this shift is reshaping consumer behavior and brand strategy, highlighting the critical role of trust in modern marketing. Check out a new episode of Copper State of Mind.
Learn how small fintech brands can overcome marketing challenges through digital targeting, content marketing & influencer partnerships to compete in a crowded market The post The Future of Fintech Marketing for Small Brands: Navigating the Challenges and Seizing Opportunities appeared first on.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
We know that people choose to do business with those they know, like and trust. Recently, the annualEdelman Trust Barometerwas released. Each year for the past 25, Edelman has measured trust in four institutions: Business, Government, Media, and NGOs. This year, Edelman surveyed 33,000 respondents across 28 countries.Whichdo you think The post Why Building Trust Should Be at the Top of Your PR Priority List appeared first on Garrett Public Relations.
Hiring a PR agency is an investment in your brands visibility, credibility, and long-term growth. But simply signing a contract with a PR firm doesnt guarantee success. To see real returns, you need a strategic approach that aligns your PR efforts with your business goals. Too often, businesses expect immediate results without fully understanding how […] The post From the clients perspective: 6 ways to get the most ROI out of your PR firm first appeared on Agility PR Solutions.
Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. The FDA’s strict regulations on supplement labeling and marketing require companies to carefully balance promotional efforts with regulatory requirements. According to FDA data, the dietary supplement industry continues to grow, with over 50,000 products on the market as of 2022.
Five years after many organizations told their employees to work from home during the pandemic, many now expect their people to report to the office full time. When a company decides to return its workforce to the office, that message should be communicated to employees as soon, and as often, as possible, Leah Gladu said. If they know whats expected of them, even if its not the answer they want, it is helpful to understand what exactly return-to-office will look like for them, she said.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Learn how real estate PR in Europe misleads through gentrification and greenwashing tactics, and why transparency is crucial for rebuilding trust in property development The post From Gentrification to Greenwashing: The Real Estate PR Disaster in Europe appeared first on.
To be a quality PR, finding the correct journalist to target is a significant piece of the puzzle. But, even when you find the perfect fit, the new hunt begins: finding their correct email address. One of the most common ways is to use email address finder software. A quick Google search will help you find many. I have relied on tools like these dailyI even included one as a tip in our finding email addresses guide !
The B2B wholesale market is evolving fast. Many wholesale brands rely only on word-of-mouth or direct sales. But just selling products is not enough to win the market in 2025. Today your brand reputation and visibility matters a lot, even more than your product. Thats why smart B2B wholesale brands are investing in public relations. […] The post 4 reasons why B2B wholesale brands are investing in PR more than ever in 2025 first appeared on Agility PR Solutions.
Marketing a fitness studio requires precision, authenticity, and data-driven decision-making in today’s competitive landscape. The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. Based on analysis of top-performing fitness studios and marketing data, this guide outlines proven approaches that drive real business results.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
After 40 years under the leadership of its founder Susan Stern, Stern + Associates, the public relations division of Stern Strategy Group, has joined VVK PR + Creative , a fast-growing Detroit-based agency led by CEO Peter Van Dyke. In a landscape of rapid change, VVK’s strategic and creative services are perfectly aligned with Stern’s proven expertise in thought leadership and executive visibility.
Learn how effective corporate communications can restore trust and rebuild reputation after a business crisis, with strategies for transparent crisis management. The post Corporate Communications Done Well After a Mishap: Restoring Trust and Rebuilding Reputation appeared first on.
The podcast all started from a single email. One of Nathan Gotch’s email newsletter editions caught my eye: Nathan, SEO expert, creator of the Gotch SEO Academy , co-founder/CEO of Rankability , was writing about SEO for a new website, specifically about creating linkable assets. I realized that I get a lot of questions about link building for new websites: What kinds of tactics work?
Youve seen it happen a thousand times on social media: someone with a huge following holds up a product or talks about a brand, and suddenly, that brand seems to explode overnight. Is it just luck? Or is there a hidden pattern that regular folks can tap into? Influencer marketingbelieve it or notis way more […] The post How to build consumer connections with influencer marketing to grow your brand first appeared on Agility PR Solutions.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. The integration of martech tools with UGC strategies has produced measurable results – brands using UGC see 29% higher web conversions compared to campaigns with
Your brand’s reputation is one of its most valuable assets, but it can crumble in an instant. One negative news cycle, a viral social media backlash, or a product failure can undo years of hard-earned trust. Without a crisis PR strategy in place, your business could face lasting reputational and fi… Read more The post When Does Your Brand Need Crisis PR?
Learn how litigation firms win cases and attract clients using digital marketing strategies like content, SEO, paid ads and reputation management The post Op-Ed: How Successful Litigation Firms Are Winning with Digital Marketing Strategies appeared first on.
By Howie Turkenkopf Promotional marketing isnt just about slapping a logo on a product its a strategic powerhouse in modern marketing, communications and public relations (PR). It goes beyond brand awareness, forging real connections with audiences in a way that sticks. While once limited to branded merchandise like apparel, office supplies and… Continue reading Where PR Meets Promotion: Blending Digital and Physical for Deeper Engagement The post Where PR Meets Promotion: Blending Digit
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Todays technology cannot be imagined without artificial intelligence. AI is regarded as the backbone of technological innovation, and its incredible applications have infiltrated almost every industry. In 2025, businesses will have a plethora of benefits from AI-powered apps. This content looks into how companies can benefit from the potential of AI-powered apps, and how collaborating […] The post The rise of AI-powered apps: A guide for businesses in 2025 first appeared on Agility PR Solu
Public relations stands as a defining force in the online casino industry, where first impressions and brand reputation make or break new ventures. The digital gaming landscape demands sophisticated PR strategies that go beyond traditional marketing approaches. As competition intensifies and regulations tighten, PR teams must craft compelling narratives that build trust while maintaining compliance.
The Cannes Film Festival isnt just a showcase of cinematic excellenceits a media spectacle, with journalists from around the world covering every red carpet moment, breakout film, and industry-shaping deal. For publicists, knowing which writers are leading the conversation can make all the difference in securing coverage, whether youre pitching a buzzy premiere, an emerging filmmaker, or an exclusive behind-the-scenes story.
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