PR for Anyone
OCTOBER 15, 2024
Dr. Susanna Greer is a pioneering cancer researcher with 27 years of experience in the field. Currently serving as the Chief Scientific Officer for the V Foundation, Dr. Greer has dedicated her career to understanding and fighting cancer, leading groundbreaking research in immunotherapy. Her work has given hope to countless individuals and families affected by cancer.
5W PR
OCTOBER 17, 2024
Public relations and media planning are often perceived as distinct elements within marketing campaigns. However, their integration can create a powerful synergy that boosts brand awareness, engagement, and ultimately, sales. Integrating PR and media planning is crucial for crafting successful marketing campaigns. A unified messaging strategy, combined with the strengths of both disciplines, can elevate a brand’s visibility, engagement, and overall impact.
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Agility PR Solutions
OCTOBER 13, 2024
Content partnerships are a great way to pool resources, reach a much larger audience with your marketing efforts, and build trust in your market. But what exactly are content partnerships, how do you find the right partner, and how can you maximize your ROI? When it comes to the PR industry, establishing a good reputation […] The post 8 ways to maximize ROI through strategic content partnerships—and how to find partners appeared first on Agility PR Solutions.
PRSay
OCTOBER 16, 2024
“That’s all we are is our stories,” said Grammy-winning artist Melissa Etheridge in conversation with PR and crisis communication strategist Molly McPherson, APR, at today’s General Session of PRSA’s ICON 2024 in Anaheim, Calif. Remember that you are the one telling the story, and “make sure it’s something you want to live with the rest of your life,” said Etheridge, reminding the audience to be honest and authentic, as McPherson referenced passages from her book “Talking to My Angels.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Buzzstream
OCTOBER 10, 2024
Links can cost anywhere from $25 to $5,000 per link. Pricing for links can vary widely. Obviously, several factors go into determining the cost of a link in 2024—and whether that price makes sense for you. Working with an agency vs doing it alone will change the pricing. Different tactics will have different costs. The quality of a link also contributes to the cost.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
OCTOBER 13, 2024
The world of public relations is changing fast. The internet has become the main source of information for most people. This shift means PR pros must now use search engine optimization (SEO) in their work. SEO helps your content show up when people search online. It’s not just for tech experts anymore. PR pros need […] The post Why PR professionals need SEO: Enhancing visibility and credibility appeared first on Agility PR Solutions.
Steve Barrett on PR
OCTOBER 17, 2024
Edelman lowered its growth prediction for the calendar year as the biggest global PR firms reflect on Q3 financials and closing out 2024 amid a pivotal U.S. election.
PRSay
OCTOBER 14, 2024
Francesca Cocina is one of the leaders of the PRSA Certificate Program, “Harness Outside-the-Box Thinking to Drive Results,” beginning on Nov. 6. Visit the PRSA website for more details on the program. Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wo
5W PR
OCTOBER 17, 2024
The holiday season is a prime time for toy sales when retailers and manufacturers strive to capture the hearts and wallets of eager consumers. To maximize their impact and boost revenue, businesses must employ effective cpg marketing strategies that resonate with shoppers and drive sales. Understanding the Holiday Toy Market Before diving into marketing tactics, it’s essential to understand the unique dynamics of the holiday toy market.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Institute for Public Relations
OCTOBER 15, 2024
This summary is provided by the IPR Behavioral Insights Research Center Dr. Simone Mariconda and colleagues examined how fake news influenced individuals’ judgment and purchasing intentions toward an organization. The study defined the following terms: — Fake news: fabricated information promoted on social media to deceive the public for ideological and/or financial gain. — First-order … Continue reading How Does Fake News Affect Organizational Reputation Judgments?
Agility PR Solutions
OCTOBER 15, 2024
Public relations is evolving rapidly, driven by advancements in technology, shifting workplace cultures, and changing societal expectations. As organizations increasingly recognize the importance of managing their reputations and engaging with both internal and external audiences, PR is becoming a crucial component of workplace strategy. In this op-ed, we will explore the emerging trends in PR […] The post The future of PR in the workplace: Navigating emerging trends and challenges appeare
HMA Public Relations
OCTOBER 10, 2024
It’s Libra season! Abbie Fink gives a shoutout to her fellow communicators celebrating birthdays and shares a roundup of her past stories on what makes Libras a great fit for the communications profession. Take a look!
PRSay
OCTOBER 16, 2024
In her dynamic General Session today at ICON 2024 in Anaheim, Calif. , futurist and technology expert Crystal Washington underscored that the pace of today’s transformation is unprecedented. “We’re living in a world of constant change, unlike anything we’ve seen in years past … no one in any industry has seen anything like this,” said Washington, whose expertise has attracted Fortune 100 clients, including Google, American Express and Pfizer.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5W PR
OCTOBER 16, 2024
The landscape of influencer marketing has evolved dramatically in recent years, with new platforms, technologies, and audience expectations emerging. With their expertise in strategic communication and relationship building, public relations professionals play a pivotal role in navigating these changes and ensuring effective influencer partnerships.
Notified
OCTOBER 15, 2024
Making your investor relations web site easy to navigate for everyone, including people with disabilities , shows your commitment to inclusivity. It also helps you connect with a larger audience.
Agility PR Solutions
OCTOBER 16, 2024
Games, whether actual sports, fun trivia, or mobile games, resonate with the audiences. They have the power to gather and unite people. So, ever thought of incorporating games into your public relations campaigns? Enter gamification, one of the PR trends in 2024 forecasted by business leaders. It has become an increasingly popular tactic for engaging […] The post 6 steps to using gamification in PR: Engaging audiences with interactive campaigns appeared first on Agility PR Solutions.
HMA Public Relations
OCTOBER 17, 2024
From connection and authenticity to the ability to engage with diverse audiences, a great host sets the tone for success. Read more on the key hosting qualities that stand out in this blog post from Justin Liggin.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
OCTOBER 15, 2024
“Culture is important,” Cheron Porter, APR, said. “If you want to soar as an organization, to meet your goals and have an engaged employee base, you have to think creatively” and find ways to build a positive work experience. Company culture is measured by “How well your team members enjoy and have bought into the mission of your organization.” Porter is executive vice president of corporate communications for INLIVIAN: Housing Redefined , an affordable housing authority and developer in Charlot
5W PR
OCTOBER 14, 2024
In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders.
Buzzstream
OCTOBER 16, 2024
You may know Thea Chippendale from The PR Insider , an invaluable newsletter for PR pros. I recommend checking it out now if you haven’t already done so. I’ve wanted Thea on the podcast to discuss The PR Insider for a while. Then, after she had posted a thoughtful LinkedIn post about being a freelance PR, I thought it was an excellent opportunity to combine the two into an episode.
Agility PR Solutions
OCTOBER 16, 2024
As technology continues to reshape industries, the integration of AI in public relations is poised to be one of the defining trends in 2025. AI has evolved from a supporting tool to a strategic necessity, redefining how companies manage crises and engage stakeholders. According to the latest data, AI adoption in PR has seen a […] The post How AI will transform crisis management and stakeholder engagement in 2025 appeared first on Agility PR Solutions.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Stern + Associates
OCTOBER 16, 2024
It’s always been vital to stay on top of reputation management, both individually and organizationally. Today, though, bad actors can tarnish a reputation in the blink of an eye thanks to social media and artificial intelligence. On this episode of Minds Worth Meeting , we sit down with the founding director of the Oxford University Centre for Corporate Reputation and author of “The Reputation Game,” Rupert Younger.
PRSay
OCTOBER 17, 2024
For today’s consumers, trust in brands has declined, but trust in their peers has increased, Matt Prince said, citing Edelman’s Trust Barometer. “Whatever we can do to reflect consumer behavior is where we have the most success” in marketing, said Prince, Taco Bell’s director of brand communications and PR. With Gen Z, “if your brand is not reflecting their values, then they’re not going to give you the time and energy,” he said.
5W PR
OCTOBER 11, 2024
Corporate communications and public relations foster trust between organizations and their stakeholders. This trust, a vital asset, significantly impacts a company’s reputation, financial performance, and overall success. In today’s transparent and interconnected world, the importance of cultivating and maintaining trust has reached unprecedented levels.
OnePitch
OCTOBER 15, 2024
Maxwell Millington is the Entertainment Reporter at Axios. During the episode, Max explains his role at Axios, how he prioritizes emails based on their importance in streaming, entertainment, and sports, and his tips for PR pose to best determine what news to pitch and what sources to provide.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
OCTOBER 16, 2024
Your logo says a lot about your brand without uttering a word. It shapes first impressions and sticks in people’s minds. Smart design decisions can elevate public perception, turning curiosity into lasting loyalty. What’s the secret to an impactful logo that aligns with your PR strategy? Look to industry leaders who have successfully married aesthetics […] The post Eye-catching logo design tips for enhancing your brand’s PR strategy appeared first on Agility PR Solutions.
Axia PR
OCTOBER 15, 2024
In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications. Tune in to learn more!
Institute for Public Relations
OCTOBER 15, 2024
PRNewswire examined how professionals issue press releases and use new technology to create them. A survey of 665 public relations industry professionals was conducted from July 10-31, 2024. Additionally, PRNewswire analyzed more than 100,000 U.S. press releases from July 1, 2023 to June 30, 2024. Key findings include: 1.) 83% of professionals distributed their press … Continue reading How are Press Releases Changing in a New Media Landscape?
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