Ronn Torossian
MARCH 13, 2025
Learn how Oatly disrupted the CPG industry through innovative digital PR, blending humor and controversy with authentic storytelling and social media engagement. The post Digital PR Done Well for CPG Brands: The Case of Oatlys Disruptive Marketing Strategy appeared first on.
Remote PR Jobs
MARCH 11, 2025
A great media coverage report isnt just about numbersits about understanding the true impact of your PR efforts. Whether you're tracking press mentions, measuring brand awareness, or analyzing competitor activity, a well-structured report provides valuable insights that help shape future strategies. In this guide, well walk you through how to write a media coverage report covering key components, the best tools, and expert tips to make your PR reporting more effective and impactful.
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Wadds Inc.
MARCH 9, 2025
The Missing Women project describes a culture that exhausts women through pressure to prove their worth and navigate double standards. The conversation lacks male voices despite men holding the majority of senior positions. Two-thirds of practitioners working in public relations in England and Wales below the level of director are female and a third are male.
Agility PR Solutions
MARCH 10, 2025
PR has always been about telling the right story to the right people. But in a world where almost every search starts on Google, telling that story isnt enoughit also needs to be easy to find. Thats where SEO comes in, and surprisingly, many PR teams still treat it as an afterthought. The truth is […] The post SEO in PR: How to make your media coverage work for search engines first appeared on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
5W PR
MARCH 10, 2025
Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Parents and educators actively seek toys that combine learning with play, making STEM toys a growing segment of the toy market. According to the Toy Association, STEM/STEAM toy sales reached $2.1 billion in 2020, showing a clear demand for educational playthings.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
MARCH 7, 2025
Netflix’s recent price increase announcement sent ripples through the business world, sparking discussions about the delicate balance between business needs and customer relationships. The streaming giant’s decision to raise subscription costs presents a masterclass in strategic communication during challenging moments. Their approach offers valuable lessons for companies facing the complex task of maintaining customer trust while implementing necessary price adjustments.
Prowly
MARCH 12, 2025
Who even reads newspapers nowadays? Turns out it's more people than we think. The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources and even growing stronger in the fake news era. While the number of newspapers is shrinking on a global scale, their authority and relevancy are growing. Can't miss out on print coverage if you want to build a high brand reputation and credibility.
Agility PR Solutions
MARCH 9, 2025
The digital landscape is constantly evolving, and with every new year comes new opportunities and trends for businesses to utilize to better connect with their audiences across social media. This year, brands will need to be more strategic, authentic and community-driven than ever before to stay ahead in this highly competitive market and to remain […] The post Trends dominating the social media and influencer marketing landscape in 2025 first appeared on Agility PR Solutions.
5W PR
MARCH 7, 2025
Artificial intelligence has become a defining force in wellness and fitness marketing, fundamentally changing how brands connect with health-conscious consumers. Marketing teams now use AI to process vast amounts of customer data, creating highly targeted campaigns that speak directly to individual fitness goals and wellness aspirations. The fitness industry’s adoption of AI-driven marketing has produced measurable results – with companies reporting up to 20% higher customer retentio
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
MARCH 11, 2025
Learn key strategies for video game PR success in 2025, from community building and influencer partnerships to transparency and cutting-edge tech integration The post Mastering Video Game Public Relations in 2025: The Path to Success appeared first on.
NewsWhip
MARCH 10, 2025
In a similar way to TikTok , Instagram has become a key part of publisher distribution strategies and brand building in 2025. Thanks to research by Pew and others, we now know that a significant percentage of news consumers get their news directly from social media, often without ever going to a news website. With this in mind, we’re starting a new series across platforms to look at what’s driving success for publishers on those networks, and today it’s Instagram’s turn.
Steve Barrett on PR
MARCH 7, 2025
Tapping into the passion of sports is proving lucrative for brands who want to engage with stakeholders including consumers, employees, customers and shareholders in a relatively uncontroversial space.
Agility PR Solutions
MARCH 10, 2025
In todays fast-paced digital world, getting noticed is a challenge, especially if youre offering a specialized service. Whether youre helping families with complex legal matters, providing financial solutions, or teaching skills that transform lives, the right marketing approach can make all the difference. Heres how businesses offering niche services can connect with their audiences in […] The post Marketing niche services: How storytelling and strategy make the difference first appeared
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
5W PR
MARCH 13, 2025
Public relations crises strike without warning, testing organizations’ readiness and resilience. From product recalls to social media firestorms, each industry faces unique challenges that demand specific response strategies. Major brands like Johnson & Johnson, Pepsi, and Facebook have weathered significant PR storms, leaving behind valuable lessons for today’s business leaders.
Ronn Torossian
MARCH 10, 2025
Learn about common mistakes in women's event PR, from poor audience targeting to lack of inclusivity, and how to create more successful campaigns for female audiences The post Event PR Done Poorly for Womens Events: Mistakes to Avoid appeared first on.
Inbound PR
MARCH 11, 2025
Everything is online now. My work, my shopping, my social life. Most of everything happens from a screen nowadays. I work remotely, buy what I need with a few clicks, and even the most in-person experiences (like trying on clothes) are now just virtual fitting rooms and same-day delivery. But heres the thing, theres still something irreplaceable about walking into a store, discovering something unexpected and leaving with a bag in hand.
OnePitch
MARCH 11, 2025
Irving Mejia-Hilario is the Agencies/Labor and General Assignment Reporter at Sports Business Journal.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
MARCH 10, 2025
At first glance, using negative press to drive engagement may seem counterintuitive to many brands. Negative publicity is traditionally viewed as harmful to a company’s reputation and long-term business interests. However, a well-prepared brand can flip the script and turn potentially damaging situations into powerful opportunities. Companies skillfully using negative press to drive engagement can […] The post How brands are using negative press to drive engagement first appeared on
5W PR
MARCH 12, 2025
Building trust in cybersecurity requires more than technical expertise – it demands strategic brand development focused on transparency, reliability, and proven results. Recent data from Deloitte shows that 91% of customers consider brand trust a key factor when selecting cybersecurity providers. For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential.
Ronn Torossian
MARCH 8, 2025
Learn how minority influencer marketing champions diversity in digital campaigns, fostering authentic brand partnerships and creating meaningful connections with diverse audiences The post Minority Influencer Marketing Done Well: Championing Diversity and Authenticity in the Digital Age appeared first on.
PR Fuel
MARCH 7, 2025
Did you know that, according to a Muck Rack survey, 53% of U.S.-based journalists don’t rely on press releases to find new story ideas? This statistic highlights a significant challenge for businesses aiming to capture media attention. Crafting an effective press release requires understandi… Read more The post How to Compose a Press Release to Entice Your Target Audience appeared first on eReleases.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Notified
MARCH 6, 2025
I had the honor of joining Leah Linder from TikTok at the Public Relations Society of America (PRSA) Western District Conference to discuss how the platform is evolving and amplifying new voices.
Agility PR Solutions
MARCH 9, 2025
The fintech space is an exciting place to be right now. New innovations seemingly dropping every month that promise to revolutionize everything from mobile payments to blockchain networks to AI investing platforms. But the hype also means competition for attention is fierce. As a fintech startup, youre not only battling the other fresh-faced disruptors out […] The post How to get your fintech brands story in front of the right journalists first appeared on Agility PR Solutions.
5W PR
MARCH 8, 2025
Personal branding shapes how event organizers, audiences, and industry peers perceive you as a lifestyle event speaker. The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Many speakers focus solely on stage presence, but your offstage brand presence determines which stages you’ll reach.
Ronn Torossian
MARCH 8, 2025
Analysis of major telecom public relations failures, their impacts and key lessons for tech companies regarding transparency, customer trust and crisis management. The post Tech PR Failures in Telecom: Lessons from the Industrys Biggest Blunders appeared first on.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR Fuel
MARCH 10, 2025
Did Your Last Press Release Fail? In todays fast-paced digital world, press releases are a vital tool to share your stories, announcements, and achievements with the world. Unfortunately, far too many press releases fail to make an impact, often getting lost in the noise of crowded inboxes and oversat… Read more The post Did Your Last Press Release Fail?
Notified
MARCH 13, 2025
At our recent Meet the Media event in New York City, top editors and reporters shared exactly what grabs their attention. The main takeaway: you need to be smarter about your pitches.
Agility PR Solutions
MARCH 11, 2025
Getting your brand noticed isnt easy. Lets say you do get some media mentions, maybe a few social media shares, but does it actually translate into more customers or high sales? Often, its hard to tell. That is until artificial intelligence (AI) started making waves, industry by industry. Now, its coming to PR. 75% of […] The post From media coverage to revenue: How AI-powered PR drives business growth first appeared on Agility PR Solutions.
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