Ronn Torossian
MARCH 10, 2025
Learn about common mistakes in women's event PR, from poor audience targeting to lack of inclusivity, and how to create more successful campaigns for female audiences The post Event PR Done Poorly for Womens Events: Mistakes to Avoid appeared first on.
5W PR
MARCH 10, 2025
Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Parents and educators actively seek toys that combine learning with play, making STEM toys a growing segment of the toy market. According to the Toy Association, STEM/STEAM toy sales reached $2.1 billion in 2020, showing a clear demand for educational playthings.
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Agility PR Solutions
MARCH 5, 2025
The media landscape as we once knew it is swiftly receding, with newsrooms shrinking, print publications going digital, and social media taking higher prominence by the day. In todays age of information, the future of media looks dramatically different than it did previously. While some fear the new era of media relations, PR professionals today […] The post The changing media landscapeand how this evolution is reinventing PR first appeared on Agility PR Solutions.
Sword and the Script
MARCH 4, 2025
Its good that trust is back in fashion for demand generation at the strategic level but weve got to put those words into action across all marcom tactics too How do marketers balance trust-building with immediate lead generation? Thats a question a consultancy called The Marketing Geeks put to 300 marketers in December of 2024 just a few months ago.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
PRSay
MARCH 5, 2025
In recent years, media relations have undergone a significant evolution. More news outlets have closed or merged due to declining ad revenues, and reporters have continued to lose their jobs. According to data from the Bureau of Labor Statistics, media relations professionals have outnumbered journalists by six to one since before the pandemic. However, media relations practitioners now have fewer opportunities to place client stories in the mainstream press.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
MARCH 9, 2025
The digital landscape is constantly evolving, and with every new year comes new opportunities and trends for businesses to utilize to better connect with their audiences across social media. This year, brands will need to be more strategic, authentic and community-driven than ever before to stay ahead in this highly competitive market and to remain […] The post Trends dominating the social media and influencer marketing landscape in 2025 first appeared on Agility PR Solutions.
Prowly
MARCH 4, 2025
Some industries are as slow as a turtle when it comes to change, but not PR. One day, youre grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. What worked yesterday might be obsolete tomorrow and keeping up with everything is now just a part of the job. Thats why weve broken down the five biggest PR trends shaping 2025.
PRSay
MARCH 7, 2025
Netflix’s recent price increase announcement sent ripples through the business world, sparking discussions about the delicate balance between business needs and customer relationships. The streaming giant’s decision to raise subscription costs presents a masterclass in strategic communication during challenging moments. Their approach offers valuable lessons for companies facing the complex task of maintaining customer trust while implementing necessary price adjustments.
5W PR
MARCH 7, 2025
Artificial intelligence has become a defining force in wellness and fitness marketing, fundamentally changing how brands connect with health-conscious consumers. Marketing teams now use AI to process vast amounts of customer data, creating highly targeted campaigns that speak directly to individual fitness goals and wellness aspirations. The fitness industry’s adoption of AI-driven marketing has produced measurable results – with companies reporting up to 20% higher customer retentio
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
MARCH 8, 2025
Analysis of major telecom public relations failures, their impacts and key lessons for tech companies regarding transparency, customer trust and crisis management. The post Tech PR Failures in Telecom: Lessons from the Industrys Biggest Blunders appeared first on.
Agility PR Solutions
MARCH 5, 2025
As International Womens Day approaches on 8th March, Celine Moran, Lisa Simmons, and Vasiliki Vokou, from Liminala leading financial services communications agencyshare their insights on womens evolving role in financial PR. Lisa is the companys Senior Publicist with over 15 years of experience in PR, digital strategy, and crisis communications, Celine, is an Account Manager, […] The post Women in PR: Financial communications has an opportunity to bank on womens voices first appeared on Ag
Presspage
MARCH 5, 2025
Crises are inevitable 96% of business leaders have faced crisis-related disruptions in the past two years (PwC). Yet, many organizations still lack a newsroom strategy built for rapid, effective crisis communication in an era where disruption is the norm. The good news? Weve got you covered. Heres everything you need to know to get your newsroom crisis-ready.
Steve Barrett on PR
MARCH 7, 2025
Tapping into the passion of sports is proving lucrative for brands who want to engage with stakeholders including consumers, employees, customers and shareholders in a relatively uncontroversial space.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
5W PR
MARCH 5, 2025
Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams. Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared.
Ronn Torossian
MARCH 7, 2025
Learn how small alcohol brands DogHouse Brewery and Empathy Wines use creative PR tactics, community building and transparency to compete with industry giants and win loyal customers The post The Unsung Heroes of Alcohol PR: How Two Small Brands Are Making Big Waves appeared first on.
Agility PR Solutions
MARCH 6, 2025
Affiliate marketing has long been heralded as a cost-effective and scalable way to increase sales, particularly for small to medium-sized businesses. The concept is straightforward: brands partner with affiliates, who promote their products in exchange for a commission on resulting sales. Done right, affiliate marketing can be a win-win scenario, allowing businesses to leverage the […] The post The pitfalls of affiliate marketing: 6 lessons from failed campaigns in Europe first appeared on
Notified
MARCH 4, 2025
Your Annual General Meeting (AGM) is a high-stakes event that brings together shareholders, executives and stakeholders all expecting a seamless experience that meets legal requirements, encourages transparency and builds trust.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
HMA Public Relations
MARCH 5, 2025
Public relations efforts that enhance your business and create long-term success begin with finding the right agency. Abbie Fink shares how to define your goals and select the perfect partner for effective collaboration. Read more and download our HMA PR guide to assist with your search.
5W PR
MARCH 11, 2025
Public relations in health technology requires more than standard corporate communications – it demands a sophisticated understanding of both technical innovation and human impact. As health tech companies push boundaries with AI, clinical trials, and breakthrough treatments, they face mounting pressure to maintain public trust while advancing medical progress.
Ronn Torossian
MARCH 6, 2025
Learn how affiliate marketing drives app growth in 2025 through data-driven strategies, successful case studies and best practices for maximizing user acquisition The post Affiliate Marketing That Works for App Marketing: Unlocking Potential for Growth in 2025 appeared first on.
Agility PR Solutions
MARCH 6, 2025
In today’s highly competitive marketplace, businesses need a strong public relations and marketing strategy to stand out. These two elements work hand in hand to build brand awareness, enhance credibility, and drive sales. While PR focuses on managing a company’s reputation and fostering relationships with the public, marketing is responsible for promoting products and services […] The post The comms power boost of integrating PR and marketing for business growth first appeared
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Buzzstream
MARCH 5, 2025
When I started (re-started) the BuzzStream newsletter in February 2024, it was just to get some extra eyeballs on the content I was producing. But plenty of those newsletters are out there, so I wanted to do something different. The newsletters I really look forward to have actionable advice that I can use every day. Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter.
Axia PR
MARCH 4, 2025
In this episode, Mark Riggs joins On Top of PR host Jason Mudd to discuss how brands can build stronger relationships with their PR agencies, set clear expectations, and maximize their agency partnerships. Tune in to learn more! Tune in to learn more!
5W PR
MARCH 8, 2025
Personal branding shapes how event organizers, audiences, and industry peers perceive you as a lifestyle event speaker. The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Many speakers focus solely on stage presence, but your offstage brand presence determines which stages you’ll reach.
Ronn Torossian
MARCH 5, 2025
Learn how market research will transform by 2025, from AI and real-time analytics to ethical data practices. Discover key trends and strategies for business success. The post What Market Research Will Look Like in 2025: Key Trends and Strategies for Success appeared first on.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
MARCH 5, 2025
Reaching parents with a strong public relations and digital marketing strategy requires a deep understanding of their needs, emotions, and decision-making processes. Parenting brands operate in a crowded space where trust is the currency, and authenticity is the key to long-term success. A well-crafted strategy doesnt just generate visibility, it builds relationships, fosters loyalty, and […] The post Mastering strategic PR & digital marketing for parenting brands: A comprehensive guid
Buzzstream
MARCH 5, 2025
If you mention the Simpsons, you’ve got my attention. That’s how it all started. Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. Their first “campaign” was Simpsons-themed. Fast-forward about a year and the Distinctly team documented all of their learnings about using AI in an agency in an excellent white paper entitled Integrating AI processes into Digital PRHow Distinctly took a phased a
Wadds Inc.
MARCH 9, 2025
The Missing Women project describes a culture that exhausts women through pressure to prove their worth and navigate double standards. The conversation lacks male voices despite men holding the majority of senior positions. Two-thirds of practitioners working in public relations in England and Wales below the level of director are female and a third are male.
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