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The Evolution of Digital Marketing in 2025: The Rise of Immersive Experiences and Multichannel Engagement

Ronn Torossian

Discover how digital marketing will transform in 2025 with immersive VR/AR experiences and AI-driven multichannel engagement reshaping brand-consumer relationships The post The Evolution of Digital Marketing in 2025: The Rise of Immersive Experiences and Multichannel Engagement appeared first on.

Marketing 195
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Yearly Round-Up: The Best Tools for Remote PR and Communications Professionals in 2024

Remote PR Jobs

PR is all about staying on top of your game, and in todays remote world, that means having the best tools and software for remote work at your fingertips. Whether youre pitching stories to the media, managing a remote team, or strategizing PR campaigns for startups, these must-have tools for PR professionals will make your life so much easier. From remote team management tools to free collaboration tools for remote teams, professionals are more reliant than ever on the best PR tools to keep camp

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15 PR, IR, & Media Relations Trends to Watch in 2025

Business Wire

Public relations , investor relations , and media relations professionals have continued to adapt to the rapid technological advancements reshaping communications. Over the last year, AI and advanced analytics became central to crafting personalized strategies, while increased demands for sustainability and transparency pushed PR and IR professionals to refine their approaches to reporting and investor engagement.

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How to Start Freelance PR: A Comprehensive Guide

Remote PR Jobs

Breaking into freelance public relations can seem daunting, but it can be a comfortable and lucrative path for PR professionals seeking flexibility and control over their careers. If you're venturing into more creative fields like freelance fashion PR, freelance music PR, or becoming a freelance PR writer this guide will help you launch your career confidently.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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User-Generated Content in Video Game Marketing: Building Community Through Engagement

5W PR

User-generated content (UGC) has revolutionized the video game industry, empowering players to become active creators and contributors to their favorite games. By providing players with the tools and platforms to design, create, and share their own content, developers can foster vibrant communities, deepen player engagement, and extend the lifespan of their games.

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7 Best Prowly Alternatives to Try in 2025

Prowly

Too many software solutions available and not enough information on which one to pick? We get it, finding the perfect PR tool can be overwhelming. It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life

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Harnessing the Power of Digital Marketing in Cybersecurity: Strategies That Worked in 2024

Ronn Torossian

Learn how cybersecurity firms used digital marketing in 2024, from educational content and targeted campaigns to partnerships and video marketing strategies The post Harnessing the Power of Digital Marketing in Cybersecurity: Strategies That Worked in 2024 appeared first on.

Strategy 195
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The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. A long-time (but since retired) member of the reserves and Guard, I came home from a long deployment to Iraq in 2008 and realized Web 2.0 was changing my profession.

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The role of earned media in enhancing brand reputation

Agility PR Solutions

Brand reputation is among the most valuable assets of a company. This is gained through controlled mechanisms such as paid advertising and owned media. However, earned media represents the unique value proposition of trust. Basically, it’s a testament to what your brand is abouthow authentic and quality-minded your brand could be. Often, it proves more […] The post The role of earned media in enhancing brand reputation first appeared on Agility PR Solutions.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Inclusive Beauty Marketing: The Role of Representation and Accessibility

5W PR

The beauty industry, once a bastion of narrow beauty standards, is undergoing a profound transformation. Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. By embracing a wider range of beauty standards and catering to diverse needs, brands are not only fostering a more inclusive society but also driving significant business growth.

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Brand Authenticity and Other Emerging Trends Impacting Public Relations in 2025

PRSay

Communications professionals know that the only constant is change. Messaging best practices evolve, communication channels transform, and budgets fluctuate, often slowly and all at once. The year ahead promises more of the same, raising important questions for PR professionals and the clients they serve: how to cut through the noise to craft authentic connections with customers, how to tailor storytelling for the channels customers use most, and how to adapt our PR approach to best serve our cl

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The Transformation of Beauty through Digital Marketing

Ronn Torossian

How digital marketing transformed beauty industry with social media, influencers & data-driven strategies, reshaping brand engagement & consumer behavior The post The Transformation of Beauty through Digital Marketing appeared first on.

Marketing 195
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3 PR Software Features to Improve Your Issue Management Plan

Presspage

Today were going to take a look at 3 key PR software features you need for a top-notch issue management plan. Used correctly, these features will help you anticipate, address, and control PR issues, so you can safeguard your reputation while staying ahead of the curve. Lets explore three game-changing tools that empower you to handle issues with precision and confidence!

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Embracing change—4 predictions for the public relations industry in 2025

Agility PR Solutions

As 2025 approaches, the public relations (PR) industry stands at a crossroads of technological innovation, shifting audience expectations, and evolving media landscapes. To thrive, PR professionals need to anticipate emerging trends and adapt their strategies to meet new challenges. Here are four of my predictions for the future of PR in 2025. 1) AI-powered PR […] The post Embracing change4 predictions for the public relations industry in 2025 first appeared on Agility PR Solutions.

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Casino Content Marketing: Engaging Gamblers Online and Offline

5W PR

In the ever-evolving landscape of the gambling industry, content marketing has emerged as a powerful tool for casinos to engage with players both online and offline. By crafting compelling content that resonates with target audiences and working with a casino marketing agency , casinos can not only attract new customers but also foster loyalty among existing ones.

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2024’s Top PR Blog Posts

Bianchi Biz Blog

As 2024 comes to an end, were looking back at our most viewed blog posts of the year. With a focus on automotive and mobility public relations, weve identified a few trends among what our visitors saw as our most popular posts. This year, the topics of interest to our readers revolved around CES, automotive and mobility podcasts, the Automotive News PACE Awards and insights on what journalists really want.

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The Future of Digital Marketing in 2025: Artificial Intelligence and Automation Take Center Stage

Ronn Torossian

Digital marketing in 2025 will transform with AI and automation leading personalized experiences, data analytics and campaign automation while raising ethical questions The post The Future of Digital Marketing in 2025: Artificial Intelligence and Automation Take Center Stage appeared first on.

Ethics 195
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What is Issue Management?

Presspage

However, dont forget about the step that should come first. Just because an issue is threatening your company, doesnt mean it cant be prevented or neutralized before its too late. Thats where issue management comes in. Heres why you shouldnt underestimate it as an essential puzzle piece in your PR strategy. Lets start with a definition of what issue management is.

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Building bridges for inclusion in PR and marketing for diverse audiences

Agility PR Solutions

In todays diverse and connected world, public relations and marketing are powerful tools for fostering inclusion. Businesses and brands are increasingly recognizing the importance of addressing underrepresented audiences, including people with disabilities, in their strategies. By embracing inclusive marketing practices, organizations not only expand their reach but also demonstrate a commitment to social equity and […] The post Building bridges for inclusion in PR and marketing for divers

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When to Host a Beauty Event as a Public Relations Strategy

5W PR

In beauty PR, events are most impactful when they offer exclusive experiences or insights that cant be delivered via email. Whether its a product launch, company announcement, or relationship-building opportunity, events should create lasting impressions and add meaningful value. By aligning your event with a clear purpose, you can strengthen your brands presence and resonate with your audience.

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A look back at the good, the bad, the great and the sad PR events of 2024

Steve Barrett on PR

Tumultuous elections, blockbuster agency M&As, a banner year in Cannes and saying goodbye to a true PR pioneer.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The Power of Authenticity in Beauty Digital Marketing

Ronn Torossian

Learn how beauty brands use authenticity in digital marketing to build trust through influencer partnerships, user content & genuine social media engagement The post The Power of Authenticity in Beauty Digital Marketing appeared first on.

Marketing 195
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In Memoriam: Barbara Way Hunter, APR, Fellow PRSA

PRSay

Barbara Way Hunter, APR, Fellow PRSA, a pioneering PR executive and longtime PRSA member and leader, passed away on Dec. 18 at her home in Walpole, N.H. She was 97. Hunter served as PRSAs president (now chair) in 1984. In 1993, she received PRSAs highest individual honor, the Gold Anvil. Born in 1927 in Westport, N.Y., Hunters career in the communications profession spanned over five decades, blazing a trail for women on Madison Avenue and advocating for the power of women as both business leade

Ethics 78
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6 key applications of AI in digital marketing—plus case studies, challenges and future trends

Agility PR Solutions

Artificial intelligence is revolutionizing industries worldwide, and digital marketing is no exception. As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their strategies, deliver personalized experiences, and maximize efficiency. From predictive analytics and automated content creation to AI-powered chatbots and personalized product […] The post 6 key applications of AI in digital mar

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Leveraging User-Generated Content for Authentic Travel Digital Marketing

5W PR

In today’s digital age, where authenticity reigns supreme, user-generated content (UGC) has emerged as a powerful tool for travel marketers. By leveraging the creativity and experiences of travelers and working with a hospitality marketing agency , businesses can create more engaging, relatable, and trustworthy content that resonates with their target audience.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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2024 Recap: Elevate Your PR and IR Game with Our Must-Watch Webinars

Notified

This year, we hosted a series of webinars packed with practical tips, real-world insights and expert advice. Whether you work in public relations or investor relations , weve got you covered.

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The Art of Digital PR: Why Campaigns Done Well Make All the Difference

Ronn Torossian

Learn how effective digital PR campaigns use social media, influencer partnerships and storytelling to build brand awareness and drive engagement online. The post The Art of Digital PR: Why Campaigns Done Well Make All the Difference appeared first on.

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Unpacking communicators’ predictions for generative AI with the Stories and Strategies podcast

Sword and the Script

Will generative AI be an ally or nemesis for marketing and PR professionals in 2025? Doug Downs, the host of the Stories and Strategies podcast recently had me on to discuss the annual predictions compilation we posted in December. The post titled, Machina or ex-machina: ~40 marketing and comms predictions for 2025 , included mixed views of generative AI.