Ronn Torossian
SEPTEMBER 4, 2024
In an era marked by information overload and consumer skepticism, authenticity has emerged as a cornerstone of successful branding. Consumers are increasingly discerning and capable of distinguishing genuine brands from those that merely mimic authenticity. For businesses seeking to build lasting relationships with customers, authenticity is no longer a luxury but a necessity.
The Proactive Report
SEPTEMBER 3, 2024
Businesses are constantly seeking innovative strategies to enhance their online presence. While conventional SEO tactics like keyword optimization and content marketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). What is Search Box Optimization?
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PR for Anyone
SEPTEMBER 5, 2024
As a parent, sending your child off to college can feel both exciting and overwhelming. One of the biggest challenges is figuring out how to pack smart for those notoriously small dorm rooms. I recently appeared on Good Day DC on FOX5 in D.C. to share some of my favorite dorm room essentials that will help make the transition easier, more organized, and efficient.
Sword and the Script
SEPTEMBER 3, 2024
This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. Influencer marketing is like advertising except with a built-in spokesperson that comes with an audience and credibility. If you pick your influencers correctly, you can accelerate awareness and leadgen.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Stern + Associates
SEPTEMBER 4, 2024
Successfully leading a business in the AI-heavy digital age requires a new mindset. In this episode of Minds Worth Meeting , Justin Louis sits down with University of California Santa Barbara professor and Technology Management department chair, Paul Leonardi. We talk about how to cultivate a digital mindset and why it’s so important to do so, he shares strategies for helping employees succeed with generative AI and tells us how to keep digital exhaustion at bay.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Buzzstream
SEPTEMBER 3, 2024
Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some call this the “spray-and-pray” technique. The technique seemed more cost-effective because it required less time and effort. Ultimately, this approach worked…OK. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall.
5W PR
SEPTEMBER 6, 2024
Cybersecurity has become an indispensable aspect of business operations in today’s digitally interconnected world. As cyber threats evolve, so does the complexity of safeguarding sensitive information. While technical expertise remains paramount, effectively communicating an organization’s safety contributions to the public must be balanced.
PRSay
SEPTEMBER 5, 2024
This year’s PRSA ICON agenda includes 46 breakout sessions arranged in eight different learning tracks, keynote speakers such as Grammy Award-winning singer-songwriter Melissa Etheridge and countless networking opportunities. Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today.
Lauri Pehar Borsh
SEPTEMBER 4, 2024
In today’s fast-paced world of digital marketing, businesses must optimize their online brand presence to remain competitive. There are numerous strategies to consider, from social media to search engine optimization, when it comes to managing our online presence. Most companies don’t realize that there are shocking truths behind some of these so-called ‘digital brand […] The post The Shocking Truth About Digital Brand Management Strategies appeared first on Laurie Pehar
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
SEPTEMBER 5, 2024
In today’s competitive digital marketing landscape, mastering Google Ads and Facebook Ads is essential for businesses aiming to reach and engage their target audiences effectively. However, running successful ad campaigns on these platforms can be costly, particularly if your Cost Per Click (CPC) is high. Optimizing your CPC not only maximizes your advertising budget but […] The post 15 effective strategies to lower your cost per click in Google & Facebook ads appeared first on
Mindful Marketing
SEPTEMBER 1, 2024
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing I was fascinated to see video recently of a remote Amazonian tribe , deep in the rain forest of Peru, that’s one of the world’s last uncontacted people groups. Interestingly, while its members live successfully with very little, influencers in other parts of the world are suggesting minimalist lifestyles, being called underconsumption.
5W PR
SEPTEMBER 5, 2024
High stakes, rapid change, and intense public scrutiny characterize healthcare organizations and the complex environment in which they operate. To manage communication and shape public perception, healthcare organizations have to invest in the kind of services that effective healthcare PR agencies provide. Understanding the Importance of Public Relations in Healthcare Trust is a critical building block of healthcare.
HMA Public Relations
SEPTEMBER 5, 2024
Your online presence should be built on trust, not fake followers or reviews. Learn more about why FTC’s latest regulation makes authenticity more crucial than ever for brands and influencers in the latest blog post from Justin Liggin.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Bianchi Biz Blog
SEPTEMBER 5, 2024
The information in this post originally appeared on Public Relations Global Network’s blog. Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.
Agility PR Solutions
SEPTEMBER 3, 2024
When generative AI made its grand entrance into the business world at the end of 2022, the initial panic was that the new tech was going to displace many human jobs. But it didn’t. Then, once we realized we had no idea how to use it efficiently and responsibly, suddenly we were going to need […] The post Can man and AI work together in harmony?
Culpwrit
SEPTEMBER 4, 2024
By Tracy Infante Building a career in public relations requires a host of skills, the foundation of which often begins with furthering education. However, there are specific skills, in a high-pressure career, that may not necessarily be taught in a classroom. Public Relations is a blend of technical and interpersonal skills, you’ve got to… Continue reading From Producing Events To Managing Perceptions: How Event Skills Can Benefit Your PR Career The post From Producing Events To Managing P
5W PR
SEPTEMBER 4, 2024
One of the most stressful times of the year for many parents is the back-to-school season. According to 5WPR’s recent survey , a significant 66% of parents find this period particularly taxing on their mental health, as they navigate financial costs, changes in daily routines, and the social pressures their children face. While the back-to-school season may intensify these stressors, it’s important to recognize that many of these challenges extend far beyond just a few weeks in the late summer
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
OnePitch
SEPTEMBER 5, 2024
Columnists have a special role in journalism. They shape public opinion by sparking thought-provoking conversations on current events, social issues, or cultural trends. Columnists focus on specific topics and mix opinion with information to give readers unique insights that might not be covered in standard news reporting. By understanding the goal of a columnist and aligning your pitch with their interests and needs, you’ll be better equipped to turn your pitched insights into published content
Axia PR
SEPTEMBER 3, 2024
In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events. Tune in to learn more!
Agility PR Solutions
SEPTEMBER 5, 2024
In 2024, integrated public relations campaigns are focusing on blending traditional media strategies with innovative digital tactics to create cohesive and engaging experiences. Here are some standout examples: 1) Nike’s “Athlete of Tomorrow” Campaign Nike launched a campaign that blended athlete endorsements, social media engagement, and interactive experiences.
Mark My Words
SEPTEMBER 3, 2024
Daily Mail Her decision to go topless in LA raises yet more questions about whether on the orders of husband Kanye because of a PR war with his ex-wife Kim. Mark Borkowski, arguably Britain’s leading PR guru, told MailOnline: ‘Where does it end? She clearly is very comfortable with her public image and demonstrates it with this extreme fashion statement. ‘I can only think this is a considered act.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
5W PR
SEPTEMBER 3, 2024
Media planning, the strategic allocation of marketing budgets across various media channels, is fundamental to successful advertising. Faced with a limited budget, there is an effective way for a brand to effectively increase awareness without overspending, and that’s to work with a media planning agency. Budget and goals Before exploring media channels, a clear understanding of financial resources and campaign objectives is essential.
Buchanan PR
SEPTEMBER 4, 2024
On August 8, I woke up and checked Facebook. Except unlike other mornings, I was hit with this message: We suspended your account. Your Facebook account was suspended because your Instagram account luongthitraly44391 doesn’t follow our rules. You have 180 days left to appeal. Log into your linked Instagram account to appeal our decision. Not only was I alarmed to have my account suspended, but I had never seen that Instagram account before.
Axia PR
SEPTEMBER 1, 2024
Learn why the fourth quarter of the year is important for public relations, the value of PR pros making relationships with company stakeholders, and more!
Agility PR Solutions
SEPTEMBER 4, 2024
Cannabis is a new and emerging category and while there have been many successful cannabis PR campaigns, so too have there been cannabis PR fails. Here’s 20 failed cannabis PR campaigns: 1) CannTrust’s “Trust and Transparency” Campaign CannTrust’s campaign aimed to rebuild trust after regulatory violations. However, it was widely criticized as insincere and failed […] The post 20 cannabis PR campaigns that failed—and why they couldn’t generate any buzz appeared first on Agility PR Solution
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Notified
SEPTEMBER 6, 2024
Geschafft, die aktuelle „Earnings Season“ ist gerade vorbei. Waren Sie mit der Resonanz der Investoren und dem Ablauf des Analysten Calls zufrieden? Jetzt ist der passende Zeitpunkt, das Ergebnis zu überprüfen, um sich auf den nächsten Quartalsbericht vorzubereiten.
Wadds Inc.
SEPTEMBER 6, 2024
The Grenfell Tower Inquiry exposes failures in public relations practice, highlighting the need for transparency, accountability, and community engagement in institutional communications. I've spent the summer studying philosophy, a key milestone in my PhD research. After spending two years studying literature, I must decide how my research will contribute to knowledge.
PReview: A Blog by NewsVoir
SEPTEMBER 5, 2024
In today’s fast-paced digital landscape, leveraging media and social media influencers has become essential for businesses of all sizes. While influencer marketing is often associated with B2C brands, it’s equally powerful for B2B companies looking to enhance brand awareness, establish credibility, and foster valuable customer relationships. The key difference lies in the approach—B2B influencer engagements […] The post How to Effectively Engage with Social Media Influencers for B2B
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