Ronn Torossian
JANUARY 2, 2025
Learn how cybersecurity firms used digital marketing in 2024, from educational content and targeted campaigns to partnerships and video marketing strategies The post Harnessing the Power of Digital Marketing in Cybersecurity: Strategies That Worked in 2024 appeared first on.
5W PR
JANUARY 2, 2025
In beauty PR, events are most impactful when they offer exclusive experiences or insights that cant be delivered via email. Whether its a product launch, company announcement, or relationship-building opportunity, events should create lasting impressions and add meaningful value. By aligning your event with a clear purpose, you can strengthen your brands presence and resonate with your audience.
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Business Wire
DECEMBER 17, 2024
Public relations , investor relations , and media relations professionals have continued to adapt to the rapid technological advancements reshaping communications. Over the last year, AI and advanced analytics became central to crafting personalized strategies, while increased demands for sustainability and transparency pushed PR and IR professionals to refine their approaches to reporting and investor engagement.
Remote PR Jobs
DECEMBER 17, 2024
Breaking into freelance public relations can seem daunting, but it can be a comfortable and lucrative path for PR professionals seeking flexibility and control over their careers. If you're venturing into more creative fields like freelance fashion PR, freelance music PR, or becoming a freelance PR writer this guide will help you launch your career confidently.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
5W PR
DECEMBER 27, 2024
User-generated content (UGC) has revolutionized the video game industry, empowering players to become active creators and contributors to their favorite games. By providing players with the tools and platforms to design, create, and share their own content, developers can foster vibrant communities, deepen player engagement, and extend the lifespan of their games.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
DECEMBER 17, 2024
Too many software solutions available and not enough information on which one to pick? We get it, finding the perfect PR tool can be overwhelming. It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life
Remote PR Jobs
DECEMBER 31, 2024
PR is all about staying on top of your game, and in todays remote world, that means having the best tools and software for remote work at your fingertips. Whether youre pitching stories to the media, managing a remote team, or strategizing PR campaigns for startups, these must-have tools for PR professionals will make your life so much easier. From remote team management tools to free collaboration tools for remote teams, professionals are more reliant than ever on the best PR tools to keep camp
Ronn Torossian
DECEMBER 31, 2024
How digital marketing transformed beauty industry with social media, influencers & data-driven strategies, reshaping brand engagement & consumer behavior The post The Transformation of Beauty through Digital Marketing appeared first on.
PRSay
DECEMBER 12, 2024
Its performance review season a time to reflect on your own naughty or nice list at work. But what if it were more than a year-end tradition? When approached with strategy and intention, your review can become the ultimate gift: a launchpad for growth and a springboard to a standout year ahead. Ready to sleigh your review? Heres how: 1. Reflect before the review.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
DECEMBER 17, 2024
Brand reputation is among the most valuable assets of a company. This is gained through controlled mechanisms such as paid advertising and owned media. However, earned media represents the unique value proposition of trust. Basically, it’s a testament to what your brand is abouthow authentic and quality-minded your brand could be. Often, it proves more […] The post The role of earned media in enhancing brand reputation first appeared on Agility PR Solutions.
Prowly
DECEMBER 13, 2024
Keeping tabs on mentions gathered from hard-copy publications is just as important as tracking online coverage, especially for PR professionals who need comprehensive media insights. With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and gather valuable data on how your brand is portrayed in the media.
Ronn Torossian
DECEMBER 31, 2024
Digital marketing in 2025 will transform with AI and automation leading personalized experiences, data analytics and campaign automation while raising ethical questions The post The Future of Digital Marketing in 2025: Artificial Intelligence and Automation Take Center Stage appeared first on.
Presspage
DECEMBER 23, 2024
Today were going to take a look at 3 key PR software features you need for a top-notch issue management plan. Used correctly, these features will help you anticipate, address, and control PR issues, so you can safeguard your reputation while staying ahead of the curve. Lets explore three game-changing tools that empower you to handle issues with precision and confidence!
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
DECEMBER 12, 2024
Have you ever wondered why some brands always seem to top your news feed? All that buzz around a particular company on the internet is like billboards, which are hard to miss, even if you arent specifically looking. That visibility isnt accidental; its driven by strategic branding and PR. These efforts make companies recognizable and […] The post How tech companies can leverage PR and strategic branding: Key tactics and challenges first appeared on Agility PR Solutions.
5W PR
DECEMBER 24, 2024
The global shift towards sustainability has permeated every industry, including the alcohol sector. As consumers become increasingly aware of the environmental impact of their choices, they are gravitating toward brands that prioritize eco-friendly practices. This presents a unique opportunity for alcohol brands to not only reduce their carbon footprint but also enhance their brand image and customer loyalty, all of which require working with an alcohol marketing agency.
Bianchi Biz Blog
DECEMBER 19, 2024
As 2024 comes to an end, were looking back at our most viewed blog posts of the year. With a focus on automotive and mobility public relations, weve identified a few trends among what our visitors saw as our most popular posts. This year, the topics of interest to our readers revolved around CES, automotive and mobility podcasts, the Automotive News PACE Awards and insights on what journalists really want.
Ronn Torossian
DECEMBER 30, 2024
Learn how beauty brands use authenticity in digital marketing to build trust through influencer partnerships, user content & genuine social media engagement The post The Power of Authenticity in Beauty Digital Marketing appeared first on.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Presspage
DECEMBER 20, 2024
However, dont forget about the step that should come first. Just because an issue is threatening your company, doesnt mean it cant be prevented or neutralized before its too late. Thats where issue management comes in. Heres why you shouldnt underestimate it as an essential puzzle piece in your PR strategy. Lets start with a definition of what issue management is.
Agility PR Solutions
JANUARY 1, 2025
As 2025 approaches, the public relations (PR) industry stands at a crossroads of technological innovation, shifting audience expectations, and evolving media landscapes. To thrive, PR professionals need to anticipate emerging trends and adapt their strategies to meet new challenges. Here are four of my predictions for the future of PR in 2025. 1) AI-powered PR […] The post Embracing change4 predictions for the public relations industry in 2025 first appeared on Agility PR Solutions.
5W PR
DECEMBER 28, 2024
In the ever-evolving landscape of the gambling industry, content marketing has emerged as a powerful tool for casinos to engage with players both online and offline. By crafting compelling content that resonates with target audiences and working with a casino marketing agency , casinos can not only attract new customers but also foster loyalty among existing ones.
Sword and the Script
DECEMBER 31, 2024
These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. A long-time (but since retired) member of the reserves and Guard, I came home from a long deployment to Iraq in 2008 and realized Web 2.0 was changing my profession.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ronn Torossian
DECEMBER 29, 2024
Learn how effective digital PR campaigns use social media, influencer partnerships and storytelling to build brand awareness and drive engagement online. The post The Art of Digital PR: Why Campaigns Done Well Make All the Difference appeared first on.
Steve Barrett on PR
DECEMBER 19, 2024
Tumultuous elections, blockbuster agency M&As, a banner year in Cannes and saying goodbye to a true PR pioneer.
Agility PR Solutions
DECEMBER 18, 2024
In the age of social media, 24/7 news cycles, and global interconnectedness, the ability to effectively manage a crisis has never been more crucial for companies. A single misstepwhether its a product failure, corporate scandal, or poor public responsecan quickly escalate into a full-blown disaster. Crisis PR, when executed correctly, can help restore a brands […] The post The power and pitfalls of crisis PR: How companies can navigate public relations disasters first appeared on Agility P
5W PR
DECEMBER 12, 2024
In today’s era of heightened consumer awareness and social media scrutiny, authenticity has emerged as a cornerstone of successful beauty marketing. Consumers are no longer swayed by mere advertising claims. They seek genuine connections with brands that align with their values and resonate with their personal experiences. This shift towards authenticity has compelled beauty brands to rethink their marketing strategies and prioritize transparency, inclusivity, emotional connection, and wor
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Notified
DECEMBER 12, 2024
From personal assistants like Alexa and Siri to ChatGPT, artificial intelligence has become deeply ingrained in how we interact with information. Search engines, too, are no exception. Platforms such as Google have adopted AI-driven capabilities to revolutionize content discovery.
Ronn Torossian
DECEMBER 27, 2024
Learn how real estate PR builds trust through transparency, community engagement, digital strategies & crisis management in today's changing property market The post Real Estate PR: Building Trust and Transparency in a Changing Market appeared first on.
PRSay
DECEMBER 19, 2024
Barbara Way Hunter, APR, Fellow PRSA, a pioneering PR executive and longtime PRSA member and leader, passed away on Dec. 18 at her home in Walpole, N.H. She was 97. Hunter served as PRSAs president (now chair) in 1984. In 1993, she received PRSAs highest individual honor, the Gold Anvil. Born in 1927 in Westport, N.Y., Hunters career in the communications profession spanned over five decades, blazing a trail for women on Madison Avenue and advocating for the power of women as both business leade
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