5W PR

JANUARY 12, 2025

In-app advertising has emerged as a pivotal strategy for mobile app developers to generate revenue. The Landscape of In-App Advertising Several popular in-app advertising formats are employed to monetize mobile apps. Maximizing Monetization To optimize revenue from in-app advertising, developers should consider a few strategies.

Advertising 78

Advertising Advertising Ethics Mobile 78

Ronn Torossian

DECEMBER 27, 2021

The post Free Advertising Efforts Through Features appeared first on. The season for Spotify Wrapped has arrived for users, which is a feature from the music streaming platform that displays user data and shows them their most played artists, songs, and albums through shareable graphics.

Advertising 195

Advertising Advertising Data Strategy 195

Konnect Agency

MARCH 19, 2025

Retail advertising has undergone a seismic shift in the last decade, and two platforms stand at the forefront: Amazon and Instacart. Why Amazon and Instacart Work Unlike traditional social media advertising on platforms like TikTok or Facebook, ads on Amazon and Instacart reach consumers with high purchase intent.

Retail 52

Retail Advertising Advertising Consumer 52

Agility PR Solutions

AUGUST 6, 2023

Diversity in PR and advertising means fostering an inclusive and equitable environment where the power of diverse voices can be fully realized. According to Statista, more than six out of 10 Americans believe […] The post The power of diverse voices in PR and advertising appeared first on Agility PR Solutions.

Advertising 147

Advertising Advertising Marketing Publicity 147

Ronn Torossian

DECEMBER 9, 2024

In todays hyper-connected world, where consumers are inundated with endless advertisements, brands face an enormous challenge: how to stand out. With information overload becoming the norm, the key to successful consumer marketing is no longer simply broadcasting a message to the masses.

Consumer 195

Consumer Marketing Advertising Advertising 195

Agility PR Solutions

APRIL 4, 2023

Paid advertising on Google and Facebook can be a highly effective way to promote your business and reach your target audience. In this blog, we will explore some […] The post Tips for maximizing ROI with paid advertising on Google and Facebook appeared first on Agility PR Solutions.

Advertising 147

Advertising Advertising Google Facebook 147

Agility PR Solutions

FEBRUARY 21, 2023

Advertisers all want to score a touchdown, but many will just settle for field goals. In other words, these advertisers may enjoy a surge in buzz on social media or a bump in YouTube views, but […] The post Top Super Bowl 2023 advertisers that dominated the buzz: Who made the cut?

Advertising 148

Advertising Advertising Television YouTube 148

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen.

Social Media 165

Social Media Study B2B Media 165

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial. That’s why it offers a degree of credibility that some native advertising can lack. .

Advertising 334

Advertising Advertising B2B SEO 334

Ronn Torossian

FEBRUARY 15, 2021

Since marketing teams spend about a third of their budgets on content creation that ranges from content marketing, advertising, sales collateral to product marketing, they have to make sure they’re choosing to go with the right […]. The post The Future of Content Marketing Strategies appeared first on.

Content Marketing 397

Content Marketing Strategy Marketing Advertising 397

Agility PR Solutions

DECEMBER 17, 2024

This is gained through controlled mechanisms such as paid advertising and owned media. Brand reputation is among the most valuable assets of a company. However, earned media represents the unique value proposition of trust. Basically, it’s a testament to what your brand is abouthow authentic and quality-minded your brand could be.

Reputation 145

Reputation Branding Brand Media 145

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network. They found a striking decline of nearly 40% in CNN’s ad revenue, capturing significant attention within the media and advertising industry.

Branding 323

Branding Brand eBook Advertising 323

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

All players are working on solutions to keep advertising effective. . They take most of the money in advertising, play by their own rules, and face few consequences. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone.

Privacy 434

Privacy Case Study Advertising Advertising 434

Business Wire

JUNE 25, 2020

Humans are actively avoiding marketing and advertising content being pumped out, in search of a more authentic story. Yet most companies have not figured out how to connect authentically with audiences through this medium. Content is being created for one audience but utilized as the supplement for others. And this disconnect shows.

How To 360

How To Blogging Advertising Advertising 360

Onclusive

JUNE 24, 2020

That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. Riding The Mobile Advertising Wave Mobile shopping and streaming are at the forefront of mobile-centric advertising strategies. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

Agility PR Solutions

FEBRUARY 18, 2025

A report from Nielsen revealed that 92% of consumers trust word of mouth and reviews more than advertising from a brand? This stat shows one thing, which is that customers are not ready to compromise on the factor of trust when it comes to their buying decisions.

Branding 141

Branding Brand Media Advertising 141

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 306

Marketing Advertising Advertising Industry 306

Onclusive

JUNE 4, 2020

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth.

Media 370

Media Advertising Advertising Corporate 370

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. And while further pull-backs in general marketing and advertising expenditures are to be expected, there are very few crisis situations where less communication is better. That is why this information is so important right now.

Crisis 464

Crisis Publicity Exercises Financial 464

Onclusive

APRIL 17, 2020

Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. Executives have long struggled to appreciate the full value that communications professionals provide.

Data 370

Data Advertising Advertising Corporate 370

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The move to ban third-party cookies has precipitated an “identity crisis” in digital advertising. It will revive contextual advertising and give rise to new data targeting tools. The bits of code have long been used to track web visits and collect data to drive ad targeting.

Trends 385

Trends Employee Viral Advertising 385

Business Wire

APRIL 17, 2024

Just as important as email, social media, and advertising, is the press release. With your research completed and your messaging created, next you need to determine the right mix of channels to best deliver your news.

How To 297

How To Advertising Advertising Measurement 297

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. The Current State of Cookies in Digital Marketing Third-party cookies have served as the backbone of digital advertising for over two decades.

Privacy 78

Privacy Marketing Advertising Advertising 78

Contently - Strategy

SEPTEMBER 30, 2024

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. District Court for the District of Maryland upheld the social media law in early 2024 , marking a significant precedent in the regulation of digital advertising.

Social Media 105

Social Media Privacy Branding Brand 105

ImPRessions - Crenshaw Communications

JULY 1, 2021

We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. My advertising colleagues were delightful and talented, but they had no incentive to understand PR and what it brings to the table.

Agency 421

Agency Creativity Advertising Advertising 421

ImPRessions - Crenshaw Communications

MAY 21, 2020

Given the hazards of overreliance on programmatic advertising where brands can unwittingly find themselves next to inappropriate or unappealing content, marketers have rediscovered contextual advertising, and not a minute too soon. Above all, context matters.

Branding 296

Branding Brand Advertising Advertising 296

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. Unlike digital advertising, turning on the “PR spigot” won’t instantly increase sales. Gain an edge over competitors.

Comparison 296

Comparison Advertising Advertising Reputation 296

Onclusive

APRIL 9, 2019

This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. According to Nielsen’s Trust In Advertising Study, earned and owned media are the most trusted forms of marketing while trust in paid advertising is in decline. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

Deirdre Breakenridge

MARCH 18, 2019

Because micro influencers tend to partner with brands they truly care about, their sponsored posts look more authentic, and less like forced advertisements. Unlike traditional advertisements and paid posts, micro influencers can advocate for a brand and its products that fit in with their content, so posts come off as authentic.

Advertising 321

Advertising Advertising Social Media Instagram 321

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Just as with targeted advertising, data is the holy grail of ad tech PR. You can see this by taking a quick look at the evolution of the Lumascape –every year it grows. Clients need to speak.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. PR professionals’ unique experience in managing news cycles, identifying brand-safe advertisers, and spotting risks for public or advertiser backlash will complement marketers’ perspective and experience here.

Trends 333

Trends Industry Government Data 333

Cision

NOVEMBER 7, 2017

Leveraging everything we know about how the paid media advertising world works, the dedicated team of engineers, developers, and product managers have developed proprietary tracking technology that tags earned media content. The Cision Innovation Center, lead by Cision’s Chief Data Officer, David Barker, has developed the Cision ID.

Measurement 0

Measurement Media B2C B2B 0

ImPRessions - Crenshaw Communications

JULY 30, 2020

Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. Explaining the difference between buy side and sell side in programmatic advertising is one of your favorite hobbies. .

Privacy 308

Privacy Conference Advertising Advertising 308

ImPRessions - Crenshaw Communications

JULY 10, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Check out our list of top advertising and retail podcasts too! Adweek Yeah, That’s Probably an Ad. What are your must-listen podcasts? Happy listening! .

Sports 332

Sports Radio Retail Advertising 332

Onclusive

OCTOBER 8, 2019

Brands optimize their advertising to drive engagement with their best content. Retargeting strategies to drive engagement with your brand. To leverage post-click engagement analytics to optimize your communications strategies. The post [Whitepaper] Six Earned Media Strategies to Maximize Reach & Impact appeared first on Onclusive.

Strategy 56

Strategy Media Journalism Analytics 56