Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

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Bianchi Biz Blog

JANUARY 16, 2025

The information in this post originally appeared on Public Relations Global Networks blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Media Profile is one of the largest independent firms in Canada.

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5W PR

DECEMBER 12, 2024

Consumers are no longer swayed by mere advertising claims. This shift towards authenticity has compelled beauty brands to rethink their marketing strategies and prioritize transparency, inclusivity, emotional connection, and working with good beauty marketing agencies.

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Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. For PR practitioners, keeping pace with technology (e.g.

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Radio Sports Marketing Local 83

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. Traditional models of PR measurement no longer work (i.e. A new approach.

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Media Analysis Measurement Advertising 243

5W PR

JANUARY 7, 2025

The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. This can be achieved through targeted advertising on social media platforms or search engines. Collaborate with international travel agencies and online booking platforms to reach a wider audience.

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5W PR

NOVEMBER 26, 2024

By offering informative articles, blog posts, videos, and guides, companies can establish their brand and, in turn, their game as an authority in the gaming industry. Paid Advertising Paid advertising can be a highly effective way to reach a wider audience and drive traffic to a game.

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5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. The Current State of Cookies in Digital Marketing Third-party cookies have served as the backbone of digital advertising for over two decades.

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5W PR

MARCH 13, 2025

When seven Chicago residents died from cyanide-laced Tylenol capsules, J&J immediately halted all advertising and issued widespread safety warnings. Pepsi’s 2017 Kendall Jenner advertisement controversy shows how quick course correction can minimize damage. ” Chipotle’s 2015 E.

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5W PR

NOVEMBER 27, 2024

Key strategies for leveraging digital platforms range from social media and websites, to influencer collaborations, email marketing, and paid advertising. Consider using paid advertising to reach specific target audiences and promote crucial information. Monitor social media for mentions and respond promptly to negative comments.

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5W PR

OCTOBER 22, 2024

A 360-degree marketing strategy from a hospitality marketing agency , encompassing a wide range of channels and tactics, is essential to reach the target audience effectively and drive bookings. Pay-per-click (PPC) advertising is all about using platforms like Google Ads to reach potential customers through targeted paid ads.

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5W PR

JANUARY 3, 2025

Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. Representation goes beyond simply using diverse models in advertising. It extends to product development, marketing messaging, and brand storytelling.

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Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

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Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them.

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5W PR

FEBRUARY 14, 2022

According to research, spending on podcast advertising increased by over 20% in the last year and is predicted to reach $1.6 Audiences of podcasts are highly engaged, which allows companies to promote general brand messages as well as contextual advertising in the podcast space. billion this year.

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Advertising Advertising Survey Consumer 88

Cision

MAY 29, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. So what can marketers do to ensure content gets seen?

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5W PR

MAY 24, 2023

Modern marketing strategies need inclusive advertising, diversity, equity, and inclusion (DEI). Brands must recognize the importance of inclusivity in their advertising campaigns. Inclusive advertisements, diversity, and inclusion in advertising are crucial for creating a more inclusive marketing environment.

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NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021. Watch webinar.

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Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. Traditional models of PR measurement no longer work (i.e. A new approach.

Media 221

Media Analysis Measurement Advertising 221

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike.

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Publicity Branding Brand Storytelling 256

5W PR

DECEMBER 9, 2024

By combining mobile app retargeting and app marketing agencies with various engagement strategies, businesses can create a comprehensive approach to user retention and growth. Higher ROI: Retargeting campaigns often have a higher return on investment compared to traditional advertising methods.

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Mobile Advertising Advertising Engineering 78

5W PR

JANUARY 17, 2025

To effectively attract visitors in 2025 and beyond, destinations must employ innovative public relations strategies by working with a travel PR agency that resonates with discerning travelers. Partner with travel publications, blogs, and online communities that cater to the target audience.

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Tourism Travel Marketing Local 78

5W PR

NOVEMBER 25, 2024

Utilize social media, content marketing, and paid advertising to reach the audience and maintain the brand’s visibility. Explore targeted advertising campaigns to reach the ideal customers. Use social media platforms to communicate with the guests, share updates, and address concerns.

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Hotels Crisis Marketing Policies 78

5W PR

OCTOBER 22, 2024

The Power of Native Content and Boosting Native advertising continues to prove its value, but boosting can take campaigns to the next level. As an agency we’re expanding our influencer partnerships to focus on more targeted, long-term collaborations that build trust and loyalty.

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Retail Privacy Advertising Advertising 78

5W PR

OCTOBER 15, 2024

Engage with the audience on platforms like Instagram, Facebook, and TikTok through targeted advertising, contests, and influencer partnerships. Create valuable content, such as blog posts, videos, and infographics, to educate and inform the target audience.

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5W PR

MAY 2, 2023

This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media. TikTok TikTok is a valuable platform for advertising on social media.

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5W PR

DECEMBER 31, 2024

By following these strategies, working with an alcohol marketing agency , and staying informed about the latest regulations, alcohol brands can effectively leverage social media to build strong brand relationships, drive sales, and maintain a positive reputation. There are a few useful strategies that can help in this case.

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5W PR

DECEMBER 4, 2024

A viral campaign can be a powerful tool to achieve this, but it requires careful planning, execution, and collaboration with an app marketing agency. Utilize Paid Advertising While organic reach is important, paid advertising can accelerate a campaign’s momentum.

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5W PR

DECEMBER 30, 2024

By leveraging the creativity and experiences of travelers and working with a hospitality marketing agency , businesses can create more engaging, relatable, and trustworthy content that resonates with their target audience. Amplify the reach of the UGC campaigns through paid advertising on platforms like Facebook, Instagram, and Google Ads.

Travel 78

Travel Marketing Privacy Community 78

5W PR

JANUARY 21, 2025

Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements. billion valuation while spending very little on traditional advertising. Overly rigid guidelines often result in forced, inauthentic content that audiences quickly identify as advertising.

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ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences.

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5W PR

MARCH 27, 2025

Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. The post Martech and UGC: A Strategic Guide to Modern PR Campaigns appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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5W PR

DECEMBER 25, 2024

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. Ensure that all marketing activities comply with local and national alcohol advertising laws and regulations. Adhere to disclosure guidelines and clearly label sponsored content.

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Industry Guidelines Marketing Creativity 78

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. In particular, the comms team or PR agency generally has the best catalog of earned media articles available to the company. They will also have experience trafficking advertising — especially targeting media, which is an element of amplifying earned media.

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Marketing How To Measurement Advertising 195

Mindful Marketing

AUGUST 27, 2022

” Given that in many countries, alcohol advertising is commonplace – on television, in magazines, and on billboards – why have many taken issue with Sake Viva on social media? I have to admit that alcohol advertising is a difficult issue for me to approach objectively. I feel something is wrong with it.

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Advertising Advertising Government Consumer 82

5W PR

JUNE 19, 2023

Wendy’s Wendy’s, known for its impressive social media presence today, made a significant impact on the advertising world with its campaign “Where’s the beef?” Pepsi Pepsi has mastered the art of leveraging pop stars in its advertisements. This strategy taps into people’s desire to feel special.

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Advertising Advertising Consumer YouTube 88

5W PR

FEBRUARY 15, 2025

A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising. The post The Strategic Power of Branded Podcasts in Modern PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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