Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. . — Christopher Penn (@cspenn) May 17, 2017. Every new channel reduces the friction needed for consumers to get what they want. .

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

DECEMBER 4, 2017

To compensate, more walls will go up, making media less visible to PR professionals and their audiences. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Advertising has been quick to adopt artificial intelligence, but we’ve only touched the tip of a massive iceberg.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

DECEMBER 26, 2016

Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. It does a deeper dive into Google data and trends, making comparisons and predictions based on historical data and results of real-life advertising and marketing campaigns.

Google 98

Google Data Pitching Tools 98

Shift Communications

JUNE 12, 2017

Once we have qualitative data, we blend it with quantitative data to understand our customer behavior, then modify our sales, marketing, advertising, and public relations strategies to align with our customers. That’s how we create true business impact, true business results with public relations. Christopher S.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

DECEMBER 28, 2015

We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. If Facebook is where your target audience spends time online, allocate a portion of your marketing spend to Facebook advertising. Tori Sabourin.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Tracking Key Indicators.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

FEBRUARY 25, 2015

The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Advertising Data-Driven PR Influence Marketing Marketing Technology Public Relations Strategy' Vice President, Marketing Technology.

Community 60

Community Social Media Data-Driven PR How To 60

Shift Communications

APRIL 14, 2015

The solution is simple: opinion out, data in. To make data-driven PR work, we must rely on data, not opinion or instinct, to make decisions and come up with ideas that lead us to success. To quote Sherlock Holmes from A Scandal in Bohemia, “It is a capital mistake to theorize before one has data.

Data 60

Data Data-Driven PR Technology Analytics 60

Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. Raw data is available upon request. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Shift Communications

FEBRUARY 23, 2015

Here’s a second bad pitch: Hi, I recently saw your site and thought I would show you an infographic about social media advertising. This is where data-driven PR has a chance to shine. Every client has data or access to data. Data-Driven PR Public Relations'

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Here’s a sample of results from our findings: This forms conclusive evidence that the top performing articles on these sample sites center around marketing , careers and advertising. The Solution. Roman Greco.

Data 92

Data SEO Advertising Advertising 92

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Marketing and advertising. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. After the beta, Twitter rolled out 280-character tweets to all users.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

Shift Communications

MARCH 3, 2015

Similarly, old school CMOs started to get nervous when the CRM/marketing automation/social crowd started to bring more data into the mix and invalidate things like mass advertising campaigns as essential. The post Are PR and Marketing Entering the Moneyball II Era? Vice President, Technology Business Development East Coast.

Data-Driven PR 60

Data-Driven PR Sports Marketing Analytics 60

Shift Communications

MARCH 12, 2018

Advertising creates mindshare. cta] The post The Most Important Metric in PR Today appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. The more it increases, the greater true awareness of our brand exists in the minds of our audience. Word of mouth creates mindshare.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

JANUARY 5, 2015

For brands with some advertising budget, the paid media world offers more choices and power than ever before. Advertising systems can now focus on behaviors, such as being able to display an ad only when a TV show is currently on the air, or on a specific brand of mobile device. The bar for quality will only continue to go up.

Marketing 60

Marketing SEO Advertising Advertising 60

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal? Christopher S.

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I spent the first 3.5 Amanda Grinavich.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. But it doesn’t stop there…. For the traditional enterprise, you want to start retraining your people. Contact us today!

Technology 60

Technology Marketing eBook Training 60

Shift Communications

FEBRUARY 16, 2016

It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Marketers and advertisers pay attention to this. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

JUNE 6, 2016

The way is paid media: digital advertising. Advertising and public relations share a common goal: more attention. Forward-thinking public relations professionals know that advertising and public relations together often generate greater impact than each channel separately. What if your victories lasted longer? Christopher S.

Advertising 60

Advertising Advertising Publicity Infographics 60

Shift Communications

SEPTEMBER 20, 2017

Impressions are a diagnostic metric; if your earned media placement or advertisement isn’t seen by anyone, then we know its impact to your business is also zero. For example, I drive past billboards and advertisements every morning on my commute to work. Impressions are worth nothing by themselves. Why do we measure impressions?

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

OCTOBER 19, 2015

Impressions are a diagnostic metric; if your earned media placement or advertisement is seen by zero people, then for certain we can determine that its impact to your business is also zero. For example, I drive past billboards and advertisements every morning on the commute to work. Impressions are worth nothing by themselves.

Analytics 60

Analytics Software Measurement Advertising 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The only region that weakened was the EU. Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The only region that weakened was the EU. Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The only region that weakened was the EU. Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60