Shift Communications

OCTOBER 30, 2015

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Part of the reason may be LinkedIn’s legacy as a career-focused portal. Looking Ahead: What It Means for Marketers and PR Pros.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Shift Communications

FEBRUARY 9, 2015

With unemployment nearing all-time lows, how is LinkedIn faring? LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. First, user growth has been stable: LinkedIn now has 347 million monthly active users, surpassing Twitter and Instagram. Are job seekers still using the site?

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Shift Communications

JULY 31, 2015

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. In the Q2 earnings call, LinkedIn CEO Jeff Weiner made mention that they are investing more heavily in the overall user experience now, with solid financials behind them.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Shift Communications

FEBRUARY 5, 2016

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Mobile user growth also stumbled in Q4: Our last growth statistic: the total number of LinkedIn corporate customers continues to grow.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. In particular, the comms team or PR agency generally has the best catalog of earned media articles available to the company.

Marketing 195

Marketing How To Measurement Advertising 195

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1. Layoffs at internal comms platform.

Survey 150

Survey Software B2B Pitching 150

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin’s News section shares recent announcements, expert insights and employee perspectives. With no boundaries, everyone wins. Finn Partners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Otherwise, you will just advertise an empty space. How do you think PR agencies will change? -

Meeting 98

Meeting Advertising Advertising Agency 98

Communications Conversations

APRIL 9, 2020

In big ways (social media advertising inventory and ROI) and in smaller ways (is Zoom now a social media network?). When that happens, agencies and brands won’t have the manpower (or budgets) to develop content at the pace they’re used to. Largely, I’m talking about LinkedIn. Layoffs are coming.

Social Media 169

Social Media Trends Media LinkedIn 169

Landis PR

APRIL 29, 2024

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! It is not advisable to have an employee of a communications firm present in the interview situation.

Radio 64

Radio Pinterest Television Government 64

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Prohibition

APRIL 7, 2022

LinkedIn remains a key focus for recruitment. LinkedIn has remained a top platform for recruitment and job searching, with over 75% of people who recently changed jobs using LinkedIn to inform their decision – learning about the people and the culture before committing to a new position! Tik-Tok continues to drive e-commerce.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

LinkedIn remains a key focus for recruitment. LinkedIn has remained a top platform for recruitment and job searching, with over 75% of people who recently changed jobs using LinkedIn to inform their decision – learning about the people and the culture before committing to a new position! Tik-Tok continues to drive e-commerce.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 9) Even advertisers want to invest in PR. 19) Employees have huge impact on social sharing. Jason Miller of LinkedIn said, “one single employee sharing three items of content a day can add up to 23 million in additional reach over the course of a year. Corporate Reputation ).

Content Marketing 125

Content Marketing SEO Social Media Marketing 125

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand. Your letterhead.

Employee 120

Employee Social Media Education Brand 120

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Shift Communications

MAY 10, 2022

We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. Publishers like Washington Post and Morning Brew set the bar, with employees acting out the latest news stories, delivering news in a more channel-appropriate format. The days of “just organic” are over.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Sword and the Script

FEBRUARY 25, 2017

The last CMO was a train wreck and therefore a) we need fire an agency; b) initiate a restructuring; and c) launch a re-branding. to 3x the salary to replace an employee – and a whole lot of institutional knowledge. based marketing and advertising professionals for the survey. 3) The Power of Employee Advocacy.

Marketing 71

Marketing Employee Survey Social Media 71

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

5W PR

JULY 15, 2020

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Prakkypedia

JANUARY 19, 2020

This piece is based on a Facebook and LinkedIn post I recently published: Communication is vital during emergencies such as the catastrophic bushfires being experienced around Australia. I recommend you select a few official agencies to follow. Businesses should also be prudent about how they promote and advertise their support.

Communications 78

Communications Retail LinkedIn Radio 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. 2017 PR Takeaways. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

Communications Conversations

OCTOBER 13, 2014

Consultants, agencies, thought leaders, bloggers. Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.). From there, we talked about the following steps: * How to resource your content (in-house vs. agency vs. solo consultant vs. robots). *

Strategy 120

Strategy How To Guidelines Advertising 120

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 97

Survey Industry Leadership Study 97

Sword and the Script

SEPTEMBER 26, 2017

Social media sites dislike external links because it takes people away from the platform which disrupts the advertising business model. For example, I have had similar observations about LinkedIn – as have many other marketers. 6) Advertise the best performing content after it runs its organic lifecycle. Give our services a try.

Social Media 117

Social Media Brand Branding Media 117

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick. You can connect with her on LinkedIn.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Shift Communications

FEBRUARY 19, 2016

Here’s why: While there is no hard and fast data, multiple independent studies report that hiring a new employee is much costlier than training from within. Some predict that every time a business replaces a salaried employee, it costs 6 to 9 months’ salary, on average. Loss of productivity when ramping up a new employee.

Marketing 60

Marketing How To Training Analysis 60

Communications Conversations

OCTOBER 16, 2017

For yet others, it’s as an agency owner and leader in the Twin Cities. But, from most accounts I’ve heard, Paul is one of a dwindling cadre of veteran agency leaders that is universally respected (people like Lynn Casey and Jorg Pierach also come to mind). Point being, many of us know Paul Maccabee.

Agency 113

Agency SEO Social Media Pinterest 113

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. The issue lies in the inability of PR to achieve its value. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. She is the co-founder of Mooloop, a social media agency, and is a frequent speaker on PR and social media topics.

Interviews 103

Interviews Publicity Technology Social Media 103

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Find out how Burrelles simplifies monitoring and sentiment analysis for brands and agencies. You can connect with him on LinkedIn. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.

Video 87

Video Brand Branding Energy 87

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! It’s free, why not give it a go now? Watch the recording now.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

DECEMBER 24, 2019

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and 1% said SnapChat. Advertising is a distant third. Corporate positions tend to pay more than agency positions.

Marketing 78

Marketing Publicity Survey Study 78

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Another common tactic is for the author to share an article about the content offering on his or her LinkedIn profile through LinkedIn Pulse.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Prohibition

MARCH 5, 2020

Employee Brand Engagement. Over the last few years, many brands have used this simple but effective method of creating social brand ambassadors with current employees. As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

Sword and the Script

JANUARY 22, 2019

That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” He transformed that appreciation into his own digital agency business, and even a few books. You can connect with him on LinkedIn and Twitter: @gregkihlstrom.

Brand 79

Brand Branding Banking Consumer 79