Bianchi Biz Blog

DECEMBER 5, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. This in turn has put the onus on PR agencies to evolve their skillsets and service offerings to support clients’ business objectives.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

Surrounded by subject-matter experts in the space known as ad tech , I tried to hide my computer screen as I subtly googled almost every other word spoken. Or Google Topics. To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests.

Privacy 182

Privacy Advertising Advertising Google 182

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends, Google Correlate and Think with Google are three of the tools we use most often.

Google 98

Google Data Pitching Tools 98

5W PR

NOVEMBER 26, 2024

Paid Advertising Paid advertising can be a highly effective way to reach a wider audience and drive traffic to a game. Platforms like Google Ads and Facebook Ads allow companies to target specific demographics and interests. Identify relevant keywords and phrases that potential players are searching for.

Video 78

Video Trends Marketing Advertising 78

5W PR

OCTOBER 22, 2024

A 360-degree marketing strategy from a hospitality marketing agency , encompassing a wide range of channels and tactics, is essential to reach the target audience effectively and drive bookings. Pay-per-click (PPC) advertising is all about using platforms like Google Ads to reach potential customers through targeted paid ads.

Travel 78

Travel Marketing Engineering Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. Move over, Google! That’s because the publications and brands that used to be followed by geeks and technical experts are now mainstream.

Transportation 227

Transportation Technology Google Software 227

5W PR

DECEMBER 30, 2024

By leveraging the creativity and experiences of travelers and working with a hospitality marketing agency , businesses can create more engaging, relatable, and trustworthy content that resonates with their target audience. Amplify the reach of the UGC campaigns through paid advertising on platforms like Facebook, Instagram, and Google Ads.

Travel 78

Travel Marketing Privacy Community 78

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

PRSay

MAY 8, 2020

There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. The advertising landscape may never be the same. That’s bad news for publications that rely on advertising to make up large portions of their budgets. Attitudes shift about virtual interviews.

Skype 199

Skype Media Interviews Advertising 199

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. There’s no magic wand that does the hard work for anyone. Chel Wolverton.

Marketing 144

Marketing Advertising Advertising Small Business 144

Sword and the Script

SEPTEMBER 12, 2017

Google it. The difference is so stark, I don’t think we can call it “social media marketing” anymore – it’s just “advertising.”. There’s a good case to be made for social media advertising in many marketing shops – but dumping one-fifth of the budget into it strikes me as wasteful. Can your agency bring big ideas and execute?

Advertising 88

Advertising Advertising Social Media Marketing 88

5W PR

FEBRUARY 15, 2025

A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising. The post The Strategic Power of Branded Podcasts in Modern PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding Storytelling Exercises 78

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. One job seeker created a targeted Google ad directed at a specific hiring manager. Patti is also Forbes contributor and public speaker.

Corporate 274

Corporate Leadership Advertising Advertising 274

5W PR

JANUARY 27, 2025

The Evolution of PR Measurement PR measurement has come a long way from the days of manually tracking press clippings and estimating advertising value equivalency (AVE). Website Traffic and Behavior Google Analytics and similar platforms track how PR activities drive website traffic and influence user behavior.

Measurement 78

Measurement Tools Analysis Analytics 78

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you. What is GDPR? GDPR applies to you.

Publicity 163

Publicity Marketing Privacy Advertising 163

Cision

OCTOBER 19, 2017

Also, pay-per-click ads will be easier to create for your advertising experts once you have identified the keywords that you want to be known for. You can also track results for keywords you use in your paid advertising. Another valuable tool is Google Analytics. Do Your Research.

Brand 208

Brand Branding How To SEO 208

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. Before an agency sets them, it’s critical that they understand organizational goals and what the company hopes to achieve with a robust PR program. For too long, advertising value equivalent (AVE) was used as the only method to evaluate PR.

Measurement 182

Measurement Advertising Advertising Agency 182

5W PR

JANUARY 4, 2025

Utilize Paid Advertising While organic marketing efforts are essential, paid advertising can accelerate growth and reach a wider audience. Platforms like Google Ads, Facebook Ads, and Instagram Ads allow companies to target specific demographics and interests, ensuring that the ads are seen by the right people.

Marketing 78

Marketing Instagram Advertising Advertising 78

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Having access to the CMS, even in a read-only capacity, can help your PR agency understand what’s been done already. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

The Proactive Report

NOVEMBER 3, 2022

It’s often used to talk about “cleaning up Google results”. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. By Mike Falkow. And while that is certainly part of the process, it’s not nearly the whole picture.

Digital PR 246

Digital PR Reputation Employee Social Media 246

5W PR

JANUARY 31, 2025

Research from the Institute of Practitioners in Advertising found that purely emotional campaigns performed twice as well as rational ones and delivered substantially better long-term effects. Take Apple’s “Shot on iPhone” campaign. Social media allows brands to extend their storytelling through real-time engagement.

Storytelling 78

Storytelling Brand Branding Sports 78

Melissa Agnes

AUGUST 14, 2014

There were a lot of research papers on crisis communication for organizations and government agencies alike. Side note: I understand that Google is not a “qualified” part of the academic’s research, which I find interesting considering that it could help immensely in identifying the necessary variables for said research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

ISEBOX

JUNE 29, 2016

The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. The Agency has already spoken on post-marketing reporting requirements via Guidance issued in January 2014.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Healthcare 79

Shift Communications

MARCH 5, 2015

In a vague post late Sunday night, it was confirmed that Google was heading in the direction of dismantling Google+ into separate products – Streams and Photos. It is projected that over the next few months, Google will continue to improve its technology to fully build out Streams and Photos as separate entities. Tori Sabourin.

Google 60

Google Infographics Advertising Advertising 60

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. CTV ad spend alone will rise to $7 billion by year’s end.

Privacy 156

Privacy Advertising Advertising Data 156

Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Properly and completely deployed, these two products can measure the impact of digital advertising.

Advertising 60

Advertising Advertising Measurement Publicity 60

Flack's Revenge

SEPTEMBER 13, 2017

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. A number of major ad agencies predicted slowdowns a few weeks ago. That’s because large CPG companies like Procter and Gamble have been firing agencies and/or pulling back on spending.

Advertising 120

Advertising Advertising Agency YouTube 120

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Shift Communications

SEPTEMBER 17, 2014

Check your social networks and Google Analytics. Google Analytics can provide demographic and location data about your site visitors. By using paid advertising, you can target a specific audience to boost readership and gain followers. Get your blog in front of the right audience. Not sure who your audience is? Tori Sabourin.

Blogging 161

Blogging How To SEO Analytics 161

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 67

Advertising Advertising Print Study 67

MaccaPR

OCTOBER 28, 2024

If you’re in brand marketing, word-of-mouth, internet search results, and paid advertising are all well-known forms of consumer communications. Developing Your Online Reviews Strategy Unsurprisingly, Google and Yelp are far and above the preferred platforms for consumer reviews.

Consumer 62

Consumer Strategy Engineering Agency 62

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape.

Creativity 156

Creativity Meeting Advertising Advertising 156

Shift Communications

NOVEMBER 10, 2014

You can use the data provided in Facebook’s Audience Insights to better inform paid advertising targeting and drive content decisions by creating more of the kinds of content your audience likes. Google Analytics. If you have access to your Google Analytics account, you’re in luck! PR pros, want a deeper dive? Embrace it!

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. What does the public relations industry have to look forward to in 2017?

Trends 83

Trends Publicity Analytics Software 83

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it.

SEO 62

SEO Study Brand Branding 62

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68