5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing.

Marketing 78

Marketing Financial Case Study Education 78

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s It’s an excellent conversation for SEOs, digital PRs, and agency leaders. Vince: Yeah.

SEO 62

SEO Study Branding Brand 62

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Get permission first.

Case Study 117

Case Study Study Video Writing 117

Melissa Agnes

AUGUST 14, 2014

I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. If you have a PR agency, definitely get them to do it! For info on what makes up a great case study , see my earlier post. When should I enter awards?

B2B 295

B2B Industry Company Case Study 295

PRSay

JANUARY 3, 2025

Here are three ways PR agencies can harness the latest trends to best serve their clients in 2025. #1 According to one study , 50% of consumers say they can tell the difference between AI-generated content and authentic content created by humans. These pressing questions require strategic, actionable responses.

Trends 97

Trends Branding Brand Publicity 97

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). How to use the Public Relations department of an advertising agency by Marvin Murphy, Vice President, N.W. Ayer & Son, Inc. Ayer & Son, Inc. written in 1948).

Advertising 76

Advertising Advertising Agency Publicity 76

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. The Current State of Cookies in Digital Marketing Third-party cookies have served as the backbone of digital advertising for over two decades.

Privacy 78

Privacy Marketing Advertising Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike.

Publicity 256

Publicity Branding Brand Storytelling 256

Culpwrit

JULY 9, 2019

By Arturo Echevarria What do you get when you take an international campaign competition, agency visits to some of the top advertising/PR firms in the world and an adventure in Asia? The greatest study abroad experience ever!

Advertising 67

Advertising Advertising Study Branding 67

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

MARCH 21, 2025

This comprehensive guide examines proven PR techniques for launching online casinos , drawing from successful case studies and industry best practices. Recent industry data shows that influencer-led casino promotions generate 3x higher engagement rates compared to traditional advertising.

Case Study 78

Case Study Measurement Reputation Study 78

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. So, what does this in-housing trend mean for PR agencies? Big PR agencies do the same thing. Sound familiar?

Agency 118

Agency Trends Marketing Survey 118

Cision

OCTOBER 10, 2017

Check out this monster case study from AccessDirect. Because blocking many kinds of advertisements through browser-based tools is a common practice nowadays, it’s essential to feed content to your users in a way that comes across more naturally — through influencer marketing. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Sword and the Script

SEPTEMBER 12, 2017

The benchmark is courtesy of the latest CMO Survey , a semi-annually study conducted by the Fuqua School of Business at Duke University. The difference is so stark, I don’t think we can call it “social media marketing” anymore – it’s just “advertising.”. Can your agency bring big ideas and execute? over the next five years.

Advertising 88

Advertising Advertising Social Media Marketing 88

ImPRessions - Crenshaw Communications

JULY 16, 2019

In March, the health-care-related debt collector American Medical Collection Agency discovered it had been breached for over a year! Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . Trade reports and other wonky publications are eager to showcase specific case studies.

Company 213

Company Case Study Airlines Study 213

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. Big Ideas in PR.

Insurance 204

Insurance Insurance Advertising Advertising 204

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. On the other hand, independent bloggers rely on advertising and sponsors to make a living. In many cases, your agency or communications staff will have relationships with the key journalists in your niche.

Media Relations 232

Media Relations Marketing Media Fashion 232

5W PR

FEBRUARY 15, 2025

A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising. The post The Strategic Power of Branded Podcasts in Modern PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Branding 78

Branding Brand Storytelling Exercises 78

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. Some leading agencies have made changes.

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

MARCH 9, 2016

At my agency, we generate a great deal of earned media for clients, and even after all these years, it still feels like magic when a great story hits. For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates.

Measurement 189

Measurement How To Guidelines Web 189

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 80

Creativity Study Survey Advertising 80

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

5W PR

JANUARY 31, 2025

Understanding the Psychology Behind Emotional Brand Stories The numbers tell a compelling tale: studies show that consumers primarily use emotions rather than information to evaluate brands, with positive emotions toward a brand proving to be far more influential in consumer loyalty than trust and other factors.

Storytelling 78

Storytelling Branding Brand Sports 78

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 67

Advertising Advertising Print Study 67

5W PR

APRIL 12, 2025

Recent studies show that 73% of water park visitors research destinations online before visiting, making digital PR initiatives more important than ever. Successful water parks now employ comprehensive digital strategies that include influencer partnerships, user-generated content campaigns, and targeted advertising.

Trends 78

Trends Strategy Publicity System 78

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. The Holmes Report is doing its part to change this perception, conducting a study on creativity in PR (in cooperation with Now Go Create and H+K Strategies). The Blurring Line Between Digital Marketing and PR from The Hoffman Agency. Forget the football game.

Creativity 122

Creativity Communications Storytelling Transportation 122

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. An EU citizen studying abroad in America applies for cable TV services in their apartment. GDPR stands to impact advertising companies most of all.

Publicity 163

Publicity Marketing Privacy Advertising 163

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers.

Marketing 239

Marketing Television Handbook Web 239

5W PR

OCTOBER 21, 2019

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. In fact, studies show that ads can actually be more effective with a more minimal, less intrusive approach. Does this make sense? You may just find that this approach pays off in even larger quantities.

Advertising 76

Advertising Advertising Marketing Viral 76

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes. Prepping for Press.

Media 199

Media Interviews YouTube Advertising 199

Cision

MAY 12, 2017

This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics.

Google 259

Google Digital PR Mobile SEO 259

MaccaPR

OCTOBER 28, 2024

If you’re in brand marketing, word-of-mouth, internet search results, and paid advertising are all well-known forms of consumer communications. Recent studies have shown that a staggering 89% of customers won’t take action until after they’ve read online reviews, with only 6% reporting they do not trust customer reviews at all.

Consumer 62

Consumer Strategy Engineering Agency 62

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 4 ways creative PR takes it up a notch. Showing beats telling, but it takes more work.

Creativity 174

Creativity Small Business Storytelling Travel 174

Shift Communications

JUNE 12, 2017

To answer “ why ” questions well, we need to invest a lot of time, effort, and money: Qualitative studies take time, time for us to sit down with actual customers or prospects and talk to them one-on-one. Qualitative studies take significant effort, from survey design to focus group administration. How Much to Invest in Measurement.

Measurement 147

Measurement Data Study Advertising 147

5W PR

MARCH 8, 2025

According to Nielsen research, 92% of consumers trust recommendations from peers over traditional advertising. Create case studies detailing successful events and measurable audience impact. The post Building Your Brand As A Lifestyle Event Speaker: A Strategic Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Branding 78

Branding Brand LinkedIn Case Study 78