ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. PR professionals’ unique experience in managing news cycles, identifying brand-safe advertisers, and spotting risks for public or advertiser backlash will complement marketers’ perspective and experience here.

Trends 333

Trends Industry Government Data 333

PRSay

JANUARY 3, 2025

A separate Forbes analysis found that consumers often have negative reactions to AI-generated content, and many (especially Millennials and Gen Z) can easily spot it in advertisements, email copy, social media posts, and calls to action. That doesnt mean PR professionals should avoid these tools entirely.

Trends 97

Trends Brand Branding Publicity 97

ImPRessions - Crenshaw Communications

JUNE 23, 2020

If it’s an opinion or analysis piece, the angle should offer a new perspective and insights. One of our best and most widely read executive bylines started with a reference to the executive’s young daughter and her reaction to a digital advertising video slogan.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? Is that the kind of analysis that-. That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right?

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

MARCH 13, 2025

When seven Chicago residents died from cyanide-laced Tylenol capsules, J&J immediately halted all advertising and issued widespread safety warnings. Pepsi’s 2017 Kendall Jenner advertisement controversy shows how quick course correction can minimize damage. ” Chipotle’s 2015 E.

Crisis 78

Crisis Examples Industry Crisis Management 78

Onclusive

MARCH 23, 2020

They used this type of analysis for their launch of Jell-O products decades ago. Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. One of the earliest adopters of this model was Kraft. Interested in implementing MMM?

Media 221

Media Measurement Analysis Television 221

Onclusive

JULY 7, 2021

Example soundbites: “PR measurement,” “insights,” “media monitoring” Keyword tracking and optimization, a practice that’s usually thought of for search engine optimization (SEO), is central to most companies’ ongoing data analysis efforts. What people do online — search for, buy, etc. —

Branding 370

Branding Brand SEO Engineering 370

Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. While AI offers undeniable benefits in data collection and analysis, it can’t replace the human touch.

Analysis 95

Analysis Measurement Data Examples 95

5W PR

MARCH 27, 2025

Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. Monitor sentiment analysis to understand how UGC affects brand perception. Track conversion rates from UGC-driven traffic compared to other sources.

System 99

System Tools Policies Measurement 99

Bianchi Biz Blog

DECEMBER 5, 2024

Business Post – Renowned for comprehensive corporate coverage, including business news, financial analysis, and industry insights. Newstalk – A national talk radio station covering news, current affairs, and analysis. Business & Finance Magazine – In-depth coverage of corporate news, executive interviews, and industry analysis.

Radio 83

Radio Sports Marketing Local 83

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

Agility PR Solutions

FEBRUARY 27, 2020

Is there anything the PR industry can learn from the world of digital advertising? The post What can the PR industry learn from digital advertising? However, in a more integrated age, it might be time to rethink that. If […]. appeared first on Agility PR Solutions.

Advertising 107

Advertising Advertising Industry Marketing 107

Onclusive

MARCH 23, 2020

They used this type of analysis for their launch of Jell-O products decades ago. Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. One of the earliest adopters of this model was Kraft. Interested in implementing MMM?

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

They used this type of analysis for their launch of Jell-O products decades ago. Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. One of the earliest adopters of this model was Kraft. Interested in implementing MMM?

Media 195

Media Measurement Analysis Television 195

Mindful Marketing

MAY 21, 2023

By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. Given my past and present advertising-related roles, people sometimes ask my opinion about ads, and because I teach at a Christian University, my views on marketing that involves religion has some extra appeal.

Advertising 91

Advertising Advertising Television Radio 91

5W PR

OCTOBER 22, 2024

Psychographic analysis involves understanding the motivations, values, and preferences that influence their travel decisions. Social media marketing entails using platforms like Instagram, Facebook, and TikTok to connect with the audience, share behind-the-scenes content, and run targeted advertising campaigns.

Travel 78

Travel Marketing Engineering Advertising 78

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. Most sentiment analysis tools (both paid and free) work in a similar manner. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

MAY 17, 2016

The results of earned media coverage in top-tier media may lack the scale or reach of paid advertising, but they’re like fuel for the marketing engine. In its early days, Starbucks actually based its marketing on its own storefronts rather than advertise. We offer quality over quantity. Return-on-Investment.

Branding 195

Branding Brand Marketing Advertising 195

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. In fact, super short ads (0-6 seconds) are more effective for increasing purchase intent than longer ads (7-120 seconds), according to Unruly’s analysis.”. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?”

Advertising 90

Advertising Advertising B2C Retail 90

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. For example, I am looking for three takeaways from a current news event,” so “pitches need to be especially topical and add analysis to the news of the day.”.

Media Relations 197

Media Relations Trends Media Newspapers 197

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. One of the most common reasons behind the failure of earned media strategy is the lack of analysis.

Strategy 244

Strategy How To Media Measurement 244

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images.

How To 282

How To Storytelling B2C Measurement 282

Cision

DECEMBER 20, 2017

A characteristic that sets content marketing apart from direct advertising is that you don’t always need to be selling outright — that’s what makes digital content so engaging. A company that sells similar products, Old Spice , also branches out to related topics in its advertising but gears it toward a different audience.

Industry 222

Industry How To Insurance Insurance 222

5W PR

FEBRUARY 15, 2025

A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising. PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results.

Brand 78

Brand Branding Storytelling Exercises 78

Agility PR Solutions

MARCH 25, 2019

Marketers and advertisers have a problem, and it’s worse than they thought. As cord-cutting and advertising avoidance expands to […]. The post How TV’s decline is reducing consumer engagement with brands appeared first on Agility PR Solutions.

Consumer 131

Consumer Brand Branding Television 131

NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. If you’d like to find out more about how you can monitor your brand, check out our networks here.

Advertising 78

Advertising Advertising Branding Brand 78

5W PR

MARCH 21, 2025

Recent industry data shows that influencer-led casino promotions generate 3x higher engagement rates compared to traditional advertising. Casumo’s launch team used sentiment analysis to track brand perception, allowing them to address concerns proactively and maintain a 4.5/5 5 average rating across review platforms.

Case Study 78

Case Study Measurement Reputation Study 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. PPC – PPC stands for Pay Per Click and is an advertising principle where advertisers pay sites like Google whenever users click on their ads.

SEO 211

SEO Tools Engineering Google 211

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. It’s also about globalization, data analysis, and PR as a strategic business function. Speed Kills.

Trends 199

Trends Corporate Employee Analysis 199

PRSay

NOVEMBER 5, 2021

Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. With more sunlight shining upon such content and their advertisers, this problem will only continue to grow. A burgeoning area of opportunity revolves around the role companies can play in protecting the “fourth estate.”

Communications 190

Communications Journalism Advertising Advertising 190

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. PR research, analysis and evaluation are more accessible than ever! What is the new guide intended to do for communicators? . My mantra is “begin simply. Simply begin.”

Measurement 186

Measurement Communications Analysis Data 186

ImPRessions - Crenshaw Communications

MARCH 22, 2023

AI powers audience targeting and personalization As a personalizable technology, AI can help advertisers identify ultra-specific niches in order to get the right ads in front of the largest number of desirable people. Fraud costs advertisers billions of dollars each year.

Advertising 170

Advertising Advertising Analytics Data 170

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. Here we will highlight why diversity is so important in social media advertising, as well as the benefits representation can offer to a brand seeking to grow its reach and engage with a wider audience.

Advertising 62

Advertising Advertising Social Media Media 62

Prohibition

AUGUST 19, 2022

With that in mind, how can your business or brand possibly not consider Facebook advertising? Facebook advertising is special in that it offers you extensive targeting options, more so than its competitors. Believe it or not, these mini competitions run every second of every day, owing to the mass of advertisers on Facebook.

Advertising 62

Advertising Advertising Facebook Video 62

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. But they are now more important than ever.

Insurance 204

Insurance Insurance Advertising Advertising 204