Sword and the Script

DECEMBER 12, 2017

The most interesting part about predictions is they are an intersection of analysis and aspiration. 6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. 9) Crisis management grows exponentially.

Marketing 106

Marketing Content Marketing Crisis Management Data 106

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 193

Marketing Content Marketing Data Social Media 193

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. Do you know how to mitigate a crisis in real time? Whitespace is that key nugget that no one else in the market owns.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. Both PR and marketing are concerned with promoting an organization or individual, but they go about it in different ways.

Interviews 103

Interviews Publicity Technology Social Media 103

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 172

Marketing Employee Content Marketing Training 172

PR 20/20

JANUARY 14, 2021

BuzzSumo : I’ve said it before, and I’ll say it again: BuzzSumo is a must-have for every content marketer, and it just keeps getting better with age. In addition to content discovery and research, BuzzSumo is my go-to tool to track what’s happening on social media and which influencers have the most pull.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 96

Agency Trends Marketing Survey 96

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. Last year an advertising spot during the Super Bowl cost $5 million.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Critical Mention

NOVEMBER 13, 2019

Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. Use this time of year to make a full-scale analysis of how you and your team could improve your company’s PR strategy for the upcoming year. Send Holiday Greeting Cards.

Publicity 74

Publicity Employee Analysis Radio 74

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. What’s the difference between marketing, advertising and public relations?

Publicity 48

Publicity Advertising Advertising Tools 48

Prohibition

AUGUST 4, 2021

Reputation management involves combining social media marketing, review management, content marketing, search engine optimisation, and public relations strategies to promote and protect your online image. When a job opening is advertised online, a good reputation will drive applications. Recruitment.

Reputation 62

Reputation Company Engineering Banking 62

Sword and the Script

JULY 2, 2019

As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. That presentation also details an interesting competitive analysis suggesting that Meltwater and Kantar Media are its biggest rivals. h) Crisis Management – Q&A with a PR Pro via TVEyes.

Trends 60

Trends Media Report Technology 60

Sword and the Script

MAY 28, 2016

There are of course templates for analysis, continuous efforts to improve and variables marketers can’t control. The audience, or the people formerly known as the audience , is getting a vote in marketing like never before. PR team to triage insults, prevent crisis and foster cheerleading.

Marketing 61

Marketing Social Media Content Marketing Writing 61

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Their Site Explorer allows you to analyze a competitor’s site’s content and identify “Top Content” that has received coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Their Site Explorer allows you to analyze a competitor’s site’s content and identify “Top Content” that has received coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

Writing 196

Writing Communications Marketing B2B 196

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). It is a challenge to keep up. Where do you start?

How To 60

How To Software System Employee 60