Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. Media mix modeling provides insights that allow marketers to refine their campaigns based on several factors. A new approach. Have you heard of Media Mix Modeling? How does MMM work?

Media 221

Media Analysis Measurement Advertising 221

Shift Communications

JUNE 24, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Let’s explore each of these.

Advertising 109

Advertising Advertising Strategy Publicity 109

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC. David Berkowitz , Founder, Serial Marketers .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Onclusive

JULY 7, 2021

Understanding which messages are gaining traction can empower you and your team to not only develop impactful communications strategies and campaigns, but also help to integrate these messages into other business functions, such as marketing, product and human resources. SOUNDBITE PERFORMANCE: Why message resonance is important.

Branding 370

Branding Brand SEO Engineering 370

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Given the rapid changes in the marketing […].

Trends 202

Trends Marketing Branding Brand 202

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM – provides high-level insights into specific marketing tactics over a longer period of time. They used this type of analysis for their launch of Jell-O products decades ago.

Media 221

Media Measurement Analysis Television 221

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Our ROI on content marketing will go down. If the list is wrong, it doesn’t matter how good your direct marketing is.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript. Bryan: Yeah. Paul: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

APRIL 5, 2017

Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Branding 252

Branding Brand YouTube Social Media 252

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM – provides high-level insights into specific marketing tactics over a longer period of time. They used this type of analysis for their launch of Jell-O products decades ago.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM – provides high-level insights into specific marketing tactics over a longer period of time. They used this type of analysis for their launch of Jell-O products decades ago.

Media 195

Media Measurement Analysis Television 195

Agility PR Solutions

MAY 18, 2020

Before the turn of the year, Group M, the world’s largest advertising media company, produced a report predicting UK advertising sector growth of 6.7 The post The importance of maintaining social marketing in times of crisis appeared first on Agility PR Solutions.

Crisis 174

Crisis Marketing Advertising Advertising 174

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Humanize Your Brand. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. One of the most common reasons behind the failure of earned media strategy is the lack of analysis.

Strategy 244

Strategy How To Media Measurement 244

Agility PR Solutions

FEBRUARY 27, 2020

Marketers who know the PR industry inside and out will tell you it’s a universal truth that earned media can be way more effective than paid media. Is there anything the PR industry can learn from the world of digital advertising? The post What can the PR industry learn from digital advertising? If […].

Advertising 114

Advertising Advertising Industry Marketing 114

Agility PR Solutions

DECEMBER 20, 2020

Traditionally, the differences between PR and marketing were always clear. While PR leaned more towards brand-building and driving awareness, the latter was more focused on advertising and generating revenue. The post 4 ways to amplify your PR campaign with influencer marketing appeared first on Agility PR Solutions.

Marketing 174

Marketing Advertising Advertising Social Media 174

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images.

How To 282

How To Storytelling B2C Measurement 282

Cision

DECEMBER 20, 2017

For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses. “How much could you possibly write about industrial marketing?” Payson even created an app to give users updates on the oil and gas market and help calculate investments.

Industry 222

Industry How To Insurance Insurance 222

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you make all of that analysis effort and time worthwhile? How do you avoid this problem?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. While AI offers undeniable benefits in data collection and analysis, it can’t replace the human touch.

Analysis 95

Analysis Measurement Data Examples 95

Agility PR Solutions

NOVEMBER 10, 2020

To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs. Consequently, the consumers’ growing […].

Trends 158

Trends Industry Marketing Financial 158

Agility PR Solutions

SEPTEMBER 12, 2021

Marketing automation has come a long way since the inception of product promotion, advertising, and cultivating customer relationships. For digital practitioners and tech-savvy professionals, are we not all aware of how marketing automation isn’t a new thing that has only popped up all of a sudden?

Marketing 158

Marketing Advertising Advertising Analysis 158

Mindful Marketing

MAY 21, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing In casual interpersonal conversation, two topics have long been taboo: politics and religion. Do the #StandUp spots really represent religious advertising? of the U.S.

Advertising 88

Advertising Advertising Television Radio 88

Agility PR Solutions

AUGUST 13, 2020

Influencer marketing has been an important part of most brands’ advertising efforts for some time now, from small niche brands to well-known, long-standing ones. While marketing with influencers can take many different forms, such efforts fall into two general categories—long-term partnerships and one-off sponsored posts.

Marketing 151

Marketing Advertising Advertising Branding 151

Agility PR Solutions

MARCH 25, 2019

Marketers and advertisers have a problem, and it’s worse than they thought. As cord-cutting and advertising avoidance expands to […]. The post How TV’s decline is reducing consumer engagement with brands appeared first on Agility PR Solutions.

Consumer 137

Consumer Branding Brand Television 137

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. Unfamiliar?

SEO 211

SEO Tools Engineering Google 211

Agility PR Solutions

JANUARY 7, 2020

The post 2020’s top 5 voice-based media trends—and their impact on marketing and comms appeared first on Agility PR Solutions.

Trends 113

Trends Marketing Analysis Training 113

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones.

Journalism 185

Journalism Advertising Advertising SEO 185

ImPRessions - Crenshaw Communications

MAY 29, 2020

Suddenly, most marketing was irrelevant, or worse. But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation. Marketers quickly moved to recontextualize campaigns to align with our new and unexpected circumstances. And email campaigns work. Images reflect social distancing.

Marketing 156

Marketing B2C Retail Print 156

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. That’s why it’s the subject of this week’s Unscripted Marketing Links (UML).

Advertising 85

Advertising Advertising B2C Retail 85

Agility PR Solutions

JULY 1, 2021

The majority of small and startup businesses do not have sufficient budgets allocated for above-the-line advertising, such as using TV, obtaining celebrity endorsements or using print media. Using influencer marketing as an alternative to social media advertising is an increasingly successful way to reach out to potential customers.

Marketing 132

Marketing Print Advertising Advertising 132

Agility PR Solutions

JANUARY 18, 2021

The ongoing COVID-19 pandemic has had an impact on every aspect of our lives, from the way people spend their time, search, find, and buy products, to the way businesses, brands, and marketers advertise and promote their products, or services. In this article, you will learn some of the major impacts of the COVID-19 pandemic […].

Social Media 148

Social Media Marketing Media Advertising 148

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. It’s also about globalization, data analysis, and PR as a strategic business function. Speed Kills.

Trends 199

Trends Corporate Employee Analysis 199

Agility PR Solutions

MAY 25, 2021

When starting companies, plenty of business owners start wondering whether they need public relations or marketing, and even wonder what the difference between the two is. With marketing, it’s all about promoting a brand and its products or services to a target audience, which is usually done through advertising.

Marketing 132

Marketing Advertising Advertising Company 132

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 186

Marketing Content Marketing Data Social Media 186

Sword and the Script

JANUARY 21, 2020

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. A page with industry analysis and commentary has the same structure as every other page on your site. This boxes your approach to content marketing into a corner and removes options.

Content Marketing 122

Content Marketing How To Marketing Leadership 122