Prowly

APRIL 11, 2025

Leadership: To speak about the brand with confidence and integrity. When done right, a brand reputation report can turn raw data into powerful insights and give your leadership team the information they need to make strategic decisions. Presenting reputation data to leadership Focus on a story.

Reputation 104

Reputation Measurement Report Branding 104

PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. Kimberly Aldunate is a senior studying public relations and advertising with a specialization in social media and marketing analytics at Florida International University in Miami.

Community 189

Community Branding Brand Advertising 189

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. GE’s mantra: “We Bring Good things to Life.”

Insurance 204

Insurance Insurance Advertising Advertising 204

Prowly

APRIL 10, 2025

It encompasses a brands presence across multiple channels, including search engines, social media, websites, advertisements, and physical locations. Use tools like Google Analytics, native social analytics, or dashboards in tools like Prowly to evaluate the exposure of your brand messaging.

Branding 104

Branding Brand How To Engineering 104

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Analytics was still at the early stage. I have a quasi dotted line into the rest of the executive leadership team.

Banking 199

Banking Marketing Measurement Meeting 199

Onclusive

DECEMBER 17, 2018

Tae Hea Nahm of Storm Ventures, an early investor in Marketo, shared, “I see significant parallels between how companies like Marketo and others took marketing to a new level based on data and analytics and what AirPR is doing for PR and the communication function.”.

Analytics 150

Analytics Data Big Data Technology 150

Shift Communications

DECEMBER 16, 2014

Profile analytics, the status update box and LinkedIn Pulse take center stage. But businesses need to start thinking beyond merely advertising to users – they must think about how to join in those conversations. Pulse is ideal for thought leadership content that showcases the leaders at your brand and what’s on their minds.

LinkedIn 151

LinkedIn Marketing Advertising Advertising 151

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Earlier this year, Lin posted a Profnet about the changing world of PR.

Pitching 174

Pitching Journalism Video Advertising 174

Rock the Status Quo

JULY 30, 2014

Or looking at the percentage of website referral traffic coming from specific social media platforms or editorial placements using Google Analytics. Even AVEs (advertising equivalencies). ” now has analytics at its back, which is great. Or launching content and conversations tied to a specific hashtag. I just noticed the.

Measurement 219

Measurement Customer Service Analytics Leadership 219

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

Extreme Leadership. Using simple stories to get to the “human” side of leadership is part of what makes Extreme Leadership a valuable read. To increase PR, marketing, and advertising industry knowledge. ” Sites like CreativeBoom will boost output. To build better work relationships. AMA Executive Circle.

Blogging 159

Blogging Pitching Fashion Sports 159

NewsWhip

JUNE 14, 2023

Anonymous User in Marketing and Advertising “Simple UI; easy to use. The post NewsWhip wins G2 Leadership Badges for Summer 2023 appeared first on Newswhip. With the ability to add almost any website, and most social accounts, we’re on top of the conversation, even if it’s just starting.”-

Leadership 78

Leadership Software Customer Service Small Business 78

Communications Conversations

NOVEMBER 16, 2022

Education for leadership – I’m not sure what word to use for this one exactly (maybe this falls into communication skills), but I think one of the most important skills right now is the ability to educate leadership on social media. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising.

Social Media 174

Social Media Media Analytics Data 174

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 150

Software Case Study Advertising Advertising 150

Onclusive

AUGUST 30, 2017

As a result, the PR industry has become accustomed to “noise data,” such as advertising value equivalency (AVE) and impressions; fortunately, attribution helps clear the fog. Focusing on the stats that truly showcase how your department is moving the needle will further cement the importance of PR in your company.

Tools 170

Tools eBook System Trends 170

Cision

MARCH 20, 2017

With the increased sophistication of marketing technology and the decrease in paid advertising efficacy, we’re seeing corporate marketing departments shift their focus and investment toward earned media. Once the transaction is complete, I will continue as CEO, and the rest of my leadership team will stay intact.

Technology 227

Technology Data Big Data Measurement 227

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Through leadership and content.

Communications 149

Communications Crisis International Internal 149

Prowly

FEBRUARY 20, 2025

To achieve this, you'll use a mix of public relations, thought leadership content on your blog, podcast appearances, and collaboration with industry influencers. For example, you can set aside $1,000 for advertising campaigns per month, $1,000 for content creation on organic channels, and $500 monthly for PR tools such as Prowly.

Writing 104

Writing Communications How To Internal 104

PRSay

APRIL 21, 2021

Google Analytics and Google Search take it up a notch to assess PR outcomes. PR people need to take the initiative by reaching out to adjacent departments like advertising, marketing, sales and HR to declare their interest in partnering for greater efficiency and higher performance. But the data is just the beginning.

Measurement 186

Measurement Communications Analysis Data 186

PRSay

JANUARY 27, 2017

” While over time, Quarles expects video to be a more important advertising format than photos, Instagram is giving advertisers the flexibility to use both. Forbes reported : Ads in Stories can include photos and video clips, and ads are labeled as “Sponsored.” So far, businesses have used Stories in a range of ways.

Instagram 60

Instagram Analytics Advertising Advertising 60

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority.

Branding 195

Branding Brand How To Reputation 195

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Facebook, Twitter and most other social networks offer a wealth of free analytics. Google Analytics has an abundance of data including, but not limited to: Language spoken.

Data 146

Data How To Storytelling Analytics 146

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. Here are the roles to look for when onboarding an agency. The designated day-to-day.

Agency 136

Agency Analytics Creativity Social Media 136

PRSay

MARCH 11, 2019

And if you’re a business software brand that doesn’t normally consider their product visually interesting, don’t count out Instagram stories as a possible place to advertise, suggests thecompany10. Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

PRSay

JANUARY 9, 2018

I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. And we’re moving on to deeper integration. At Omnicom PR Group, we’re custom-building teams and engaging the best talent for the business, regardless of agency.

Measurement 126

Measurement Creativity Groups Analytics 126

Stuart Bruce

MARCH 8, 2017

As well as ‘strategic management’ (77%) the other top skills sought when recruiting senior candidates for public relations roles are leadership and management (82%) and knowledge of current affairs and industry trends (73%). The perceived strengths were traditional written communication, strategic management and leadership and management.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Sword and the Script

OCTOBER 2, 2018

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. It says that two-thirds of marketing shops have a leadership role in just one function: promotion. The analytics? The technology?

Survey 100

Survey Marketing Product Launch Construction 100

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. I have always used Google Analytics (GA), though there are other tools that function in the same manner. by Frank Strong.

Measurement 129

Measurement Analytics Tools Survey 129

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 80

Creativity Study Survey Advertising 80

Sword and the Script

MARCH 10, 2019

My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. A similar trend has unfolded over a decade in the legal market between in-house counsel and outside law firms.

Survey 118

Survey Media Relations Corporate Communications 118

ImPRessions - Crenshaw Communications

APRIL 5, 2017

It’s inspired by programmatic advertising, which is based on data-driven decision-making by means of automation. Agency teams also track campaign performance, measuring ROI and presenting analytics.

Trends 149

Trends Fashion Video YouTube 149

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Ask these five questions to help plan effective thought leadership content for your product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

Sword and the Script

MARCH 11, 2017

The most impressive recommendation was Page Analytics by Google. This extension allows you to see how visitors engage with any site that has Google Analytics installed (and you have access to those analytics). See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. If not, give our services a try.

Tools 74

Tools Marketing Advertising Advertising 74

Cision

OCTOBER 27, 2016

While it is still critical to facilitate contextual interactions with buyers on a personalized basis, based on the latest insights from our research and analytics, it is my view that it is much more complicated than that – which requires a whole new level of sophistication in marketing and communications strategy. . Let me explain.

Marketing 120

Marketing Financial Analytics Strategy 120

PRSay

AUGUST 17, 2023

Paid options Although Threads is ad-free, Meta has big plans to incorporate paid options soon as more advertisers distance themselves from Twitter. With Morningstar analysts already predicting that Threads advertising revenue could range between $2-3 billion annually, marketers are unlikely to have to wait long for paid options.

Twitter 147

Twitter Pharmaceuticals Instagram Social Media 147

5W PR

SEPTEMBER 30, 2024

While tactics like search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing are essential for driving traffic and generating leads, they often struggle to build brand awareness and create a lasting impression. Identifying the most impactful PR initiatives can optimize future campaigns.

Marketing 78

Marketing Case Study Reputation Advertising 78

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. It’s unlikely that any amount of paid advertising would have built the same value for the brand. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Since this was the first time we had advertised to this audience, we structured our campaign in two parts. Let’s get started!

Advertising 36

Advertising Advertising B2B Facebook 36