Prohibition

OCTOBER 7, 2022

In this blog, we will run through the basics of LinkedIn advertising – detailing the various types of ads you can run, as well as some top tips and tricks to optimise your ad creative to ensure great results for your first LinkedIn ads campaign. You can advertise on LinkedIn using an Account-Based Marketing (ABM) approach.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. The calendar should also include important dates for the industry, as well as any dates for new product launches from the business itself.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

OCTOBER 2, 2018

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. He had no responsibility for (and limited influence over) product launches, pricing, and store openings. The analytics? The technology?

Survey 100

Survey Marketing Product Launch Construction 100

ImPRessions - Crenshaw Communications

MARCH 28, 2017

Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention , sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” That’s a goal we can all get behind. It literally fires on all burners.

Measurement 120

Measurement Study Data Agency 120

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. This seems to give you access to your media list right from an email.

Analytics 81

Analytics Report Technology Pitching 81

Sword and the Script

JUNE 13, 2023

While you don’t have access to their analytics, you still can observe the overall trends. Takeaway: Credibility is an existential threat to journalism – and always has been. When you pitch a story, you need to be credible too. Further, more than half (54%) “say they are relying on” data about the amount. PR needs to do that too.

Journalism 147

Journalism Media Relations Report Media 147

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Building analytics to optimize those efforts will become as important as it is for earned media.

Marketing 212

Marketing Content Marketing Data Social Media 212

Prohibition

AUGUST 25, 2023

Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels. These channels include websites, search engines, social media platforms, email marketing, and online advertising. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. Blog series?

B2B 60

B2B Analytics Google B2C 60

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. Unlike traditional advertising, the audience gets a vote in paid social media. req.) – by Regalix found. It’s not an isolated result either.

B2B 60

B2B Facebook Marketing Advertising 60

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Tough to measure success here without seeing Target’s analytics. Customers came back (if I remember, correctly). Beyond thrilled, actually.

Social Media 60

Social Media Product Launch Instagram Media 60

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Research has shown that businesses earn an average of $6.50

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Marketing is focused on promoting a product or service in order to sell it. Marketing can also involve market research, product development, and branding.

Interviews 113

Interviews Publicity Technology Social Media 113

Prohibition

AUGUST 22, 2023

By creating compelling and shareable content , engaging with followers, and running targeted advertising campaigns, retailers can increase brand visibility, drive traffic to physical stores and generate sales. Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store.

Retail 62

Retail Marketing Measurement Product Launch 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms. For instance, a well-planned product launch might involve social media teasers, influencer partnerships, press releases, and live events.

Video 110

Video Marketing SEO Social Media 110

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Step 3: Exchange analytics. Step 4: Collaborate on content.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

AUGUST 3, 2016

We recommend Tracking metrics in five key areas of your business – search, social media, paid advertising, owned content and earned media. If you are not using Google Analytics as one of your baseline measurements learn how to with this post. If that sounds interesting to you, I suggest checking out SHIFT reflex. Define the Timeline.

B2B 60

B2B Interviews Product Launch Strategy 60

Konnect Agency

JANUARY 21, 2021

Influencers are often associated with the awareness phase of the sales funnel, promoting product launches and largescale campaigns correlated to KPIS like reach and impressions. Remind your prospective customers about your product or service and how it will benefit them to drive increased curiosity and awareness.

Consumer 52

Consumer Marketing Social Media Instagram 52

Beyond PR

AUGUST 4, 2016

Paying attention to analytics is the only way to figure out what is and isn’t working. Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. Instagram only allows links in a post when it’s a paid advertisement.

Social Media 40

Social Media Pinterest Media Marketing 40

Prowly

MARCH 6, 2025

The company (through marketing, advertising, and engagement). Marketing campaigns, advertising, storytelling, social media, customer experience. Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. The audience/customers (influenced by experiences, word-of-mouth, and media).

Brand 80

Brand Branding How To Guidelines 80