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Innovative Ways to Make a Splash in the Apparel Industry

5W PR

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Content Visual content is paramount in the apparel industry.

Apparel 78
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5 Email Marketing Tips to Keep in Mind as We Enter a New Year

PRSay

An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing. Creating a template that automatically pulls in your existing content is possible ? and an invaluable time-saver.

Marketing 210
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How to Improve Your Social Media Targeting

Cision

Up until now, it has not been very easy to advertise on the Snapchat platform. Seasonal (type of shopping) -> (Fall, Spring, Summer, Winter). Perhaps the one benefit of Snapchat relative to other social networks is that once connected, interaction via the messaging tool would be at least as effective for conversion events as an email.

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5 More Outside-The-Box Content Marketing Ideas

Cision

Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. Native Advertising. Native advertising is proving to be more effective and less disruptive than traditional ads. How to Succeed With Mobile Apps: Serve your audience.

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Things Your PR Firm Should Tell You (That You May Not Want To Hear)

ImPRessions - Crenshaw Communications

At times, a company’s branding or advertising will compete with the PR messaging, or it simply doesn’t fit the story the PR team is serving up to media. We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone.

Apparel 160
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Company Bites Journalists…Again

Sword and the Script

There’s a secret trick that marketers of apparel love to use. Create an advertisement that you are 100% certain most people will find hideously offensive; where possible, be slightly prejudice, sexist, or distort a historical tragedy for capital gain. It’s become a favorite tactic of some apparel brands. Ready for it?

Company 109
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Why Paid Social is a Strong Tool for Performance Marketing

5W PR

Paid social media advertising has quickly become a cornerstone of performance marketing strategies, delivering precise targeting, measurable results, and high engagement rates. For example, a fitness apparel brand can target women aged 25-35 interested in running, health, and wellness.

Tools 78