ImPRessions - Crenshaw Communications

MAY 29, 2018

At times, a company’s branding or advertising will compete with the PR messaging, or it simply doesn’t fit the story the PR team is serving up to media. We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone.

Apparel 160

Apparel Construction Agency Interviews 160

Communications Conversations

JANUARY 19, 2015

Advertisers wanted to bolster results. More advertisers were joining the fray. ” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons. But, I’m sure the CTA buttons will be added to the native Facebook advertising options soon.

Facebook 60

Facebook Apparel Brand Branding 60

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. Create an advertisement that you are 100% certain most people will find hideously offensive; where possible, be slightly prejudice, sexist, or distort a historical tragedy for capital gain. It’s become a favorite tactic of some apparel brands. Ready for it?

Company 108

Company Apparel Airlines Crisis Communications 108

Cision

AUGUST 2, 2016

My team and I produced an exceptional campaign, including web, advertisements, a billboard, and look book that helped drive the brand to the next level. Whether it’s high fashion, outdoor apparel, or active wear, et cetera, there are a variety of approaches to PR and you want to find the right fit.

Fashion 120

Fashion Apparel Pitching Consumer 120

Cision

JULY 26, 2017

Up until now, it has not been very easy to advertise on the Snapchat platform. Seasonal (type of shopping) -> (Fall, Spring, Summer, Winter). Perhaps the one benefit of Snapchat relative to other social networks is that once connected, interaction via the messaging tool would be at least as effective for conversion events as an email.

Social Media 233

Social Media How To Insurance Insurance 233

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. This is where you tell the press whether you’re a “clothing apparel company,” “kitchen appliances manufacturer,” or “organization committed to green business solutions.”

Writing 82

Writing Company How To Apparel 82

The Stalwart Blog

JANUARY 8, 2016

Brands are already taking note — athletic apparel giant Nike, recently pivoted it’s new product launches away from Apple-esque symposiums to more intimate Periscope sessions featuring one or more of its signature athletes. Already, Periscope estimates that its users collectively watch 40 years of live video every day. .

Social Media 60

Social Media Trends Apparel Media 60

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. A company might market two kinds of similar or complementary products using vastly different labeling and advertising. Brand Extension.

Brand 109

Brand Branding Publicity Consumer 109

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. ” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it?

Advertising 138

Advertising Advertising Privacy Apparel 138

Sword and the Script

NOVEMBER 11, 2017

He covers an influence marketing survey by Open Influence , which found “Roughly half of the respondents didn’t know any of the hashtags commonly used by influencers to indicate sponsored content were denoting advertising.”. They tell a narrative in which shoes and apparel just happen to have a supporting role.

Study 64

Study Marketing B2B Apparel 64

Buzzstream

OCTOBER 23, 2024

And, but before that, to be honest, my, my love for marketing is much more on the like brand and advertising side. And, as I mentioned earlier, when I think about the SEO niche, I’ve always been more of an advertising and pure marketer by heart, but I just happened to learn SEO as the first tangible work skill in my early career.

SEO 62

SEO Study Brand Branding 62

Mindful Marketing

JUNE 4, 2024

Transparent, honest advertising, even if not as monetarily successful in the here-and-now, will always win out in the end.” ” Her admonitions for transparency and not allowing anything to replace real relationships are great ones for everyone.

Film 97

Film Apparel Television Viral 97

Mindful Marketing

FEBRUARY 7, 2020

” It’s hard to imagine that the agency would have allowed the same sexual content, which included very revealing apparel and highly suggestive camera shots, as part of a 30-second Super Bowl commercial; yet, the FCC permitted 14 minutes of the ‘exposure’ as a Pepsi-sponsored mini-program. and 10 p.m.,

YouTube 67

YouTube Apparel Television Film 67

ImPRessions - Crenshaw Communications

APRIL 18, 2018

When J&J joined other companies in pulling advertising from Laura Ingraham’s show to protest her criticism of Parkland shooting survivor David Hogg, there was pushback. It makes sense that an outdoor apparel retailer like Patagonia would take a public stand against the opening of national park lands for commercial use.

Corporate 213

Corporate Ethics Apparel Journalism 213