Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. Create an advertisement that you are 100% certain most people will find hideously offensive; where possible, be slightly prejudice, sexist, or distort a historical tragedy for capital gain. It’s become a favorite tactic of some apparel brands. Ready for it?

Company 115

Company Apparel Airlines Crisis Communications 115

Communications Conversations

JANUARY 19, 2015

Advertisers wanted to bolster results. More advertisers were joining the fray. In fact, according to AdRoll, brands are seeing a lift of 2.85X their normal lift when using these CTA buttons. But, I’m sure the CTA buttons will be added to the native Facebook advertising options soon.

Facebook 60

Facebook Apparel Brand Branding 60

Cision

AUGUST 2, 2016

So how can your brand keep up? Many California brands, Orange County brands in particular, tend to have a specific perspective. What are some of the biggest challenges facing fashion brands? There needs to be a clear and consistent message at the heart of those brands seeking to make a long-term impact.

Fashion 120

Fashion Apparel Pitching Consumer 120

5W PR

AUGUST 21, 2024

Paid social media advertising has quickly become a cornerstone of performance marketing strategies, delivering precise targeting, measurable results, and high engagement rates. For example, a fitness apparel brand can target women aged 25-35 interested in running, health, and wellness.

Tools 78

Tools Apparel Marketing Advertising 78

Mindful Marketing

SEPTEMBER 25, 2022

That advice sounds self-effacing, but how does it fit with other messaging surrounding Brady’s brand? He’s promoted brands that include, but aren’t limited to, Beautyrest, Disney, Snickers, UGG, and Visa. Both Brady and Under Armour want people to buy the brand’s athletic equipment and apparel.

Apparel 76

Apparel Comparison Sports Training 76

Mindful Marketing

OCTOBER 19, 2022

Cobranding with the apparel company Cactus Plant Flea Market , McDonald’s recently released a limited-edition Happy Meal intentionally targeted to adults. each, the big kids’ meals aren’t very wallet friendly.

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Apparel Sports Construction Resources 104

Mindful Marketing

APRIL 23, 2021

” Wayne Player has a relationship with OnCore Golf that includes serving as Tour Commissioner of the Player Amateur Tour, for which the golf ball brand is the title sponsor. ” Masters organizers apparently didn’t like the ambush advertising either: They’ve reportedly banned Wayne Player from the Tournament for life.

Apparel 78

Apparel Corporate Social Media Print 78

The Stalwart Blog

JANUARY 8, 2016

Brands are already taking note — athletic apparel giant Nike, recently pivoted it’s new product launches away from Apple-esque symposiums to more intimate Periscope sessions featuring one or more of its signature athletes. Already, Periscope estimates that its users collectively watch 40 years of live video every day. .

Social Media 60

Social Media Trends Apparel Media 60

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. This is where you tell the press whether you’re a “clothing apparel company,” “kitchen appliances manufacturer,” or “organization committed to green business solutions.”

Writing 83

Writing Company How To Apparel 83

Sword and the Script

NOVEMBER 11, 2017

Brands should strive to be a trusted source that answer questions quickly. He covers an influence marketing survey by Open Influence , which found “Roughly half of the respondents didn’t know any of the hashtags commonly used by influencers to indicate sponsored content were denoting advertising.”.

Study 69

Study Marketing B2B Apparel 69

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. ” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it?

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Advertising Advertising Privacy Apparel 138

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Will new customers be attracted to the brand? When J&J joined other companies in pulling advertising from Laura Ingraham’s show to protest her criticism of Parkland shooting survivor David Hogg, there was pushback. If your company speaks out, will most be pleased and embrace your message? Walk the PR talk.

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Corporate Ethics Apparel Journalism 213