Mindful Marketing

APRIL 23, 2021

” Wayne Player has a relationship with OnCore Golf that includes serving as Tour Commissioner of the Player Amateur Tour, for which the golf ball brand is the title sponsor. ” Masters organizers apparently didn’t like the ambush advertising either: They’ve reportedly banned Wayne Player from the Tournament for life.

Apparel 77

Apparel Corporate Print Social Media 77

ImPRessions - Crenshaw Communications

MAY 29, 2018

A business may think it has fully defined its brand voice , but it sometimes has only a narrow view, or one based on technical superiority. The PR agency brings valuable objectivity and experience to the table, and a good team will collaborate on defining and fleshing out the brand voice and its story.

Apparel 160

Apparel Construction Agency Interviews 160

PRSay

DECEMBER 28, 2021

What strategy will work best for your brand? An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing. What data do you need to execute that strategy? How much of your campaign can be automated?

Marketing 210

Marketing Apparel Data Software 210

Cision

MAY 19, 2015

Many brands with successful apps focus on either fun or, as Jay Baer calls it, “ youtility.” Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. Native Advertising. Mobile apps make life more convenient and more fun. Facilitation.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

AUGUST 2, 2016

So how can your brand keep up? Many California brands, Orange County brands in particular, tend to have a specific perspective. What are some of the biggest challenges facing fashion brands? There needs to be a clear and consistent message at the heart of those brands seeking to make a long-term impact.

Fashion 120

Fashion Apparel Pitching Consumer 120

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. Create an advertisement that you are 100% certain most people will find hideously offensive; where possible, be slightly prejudice, sexist, or distort a historical tragedy for capital gain. It’s become a favorite tactic of some apparel brands. Ready for it?

Company 108

Company Apparel Airlines Crisis Communications 108

The Stalwart Blog

JANUARY 8, 2016

Brands are already taking note — athletic apparel giant Nike, recently pivoted it’s new product launches away from Apple-esque symposiums to more intimate Periscope sessions featuring one or more of its signature athletes. Already, Periscope estimates that its users collectively watch 40 years of live video every day. .

Social Media 60

Social Media Trends Apparel Media 60

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. This is where you tell the press whether you’re a “clothing apparel company,” “kitchen appliances manufacturer,” or “organization committed to green business solutions.”

Writing 82

Writing Company How To Apparel 82

Sword and the Script

NOVEMBER 11, 2017

Brands should strive to be a trusted source that answer questions quickly. He covers an influence marketing survey by Open Influence , which found “Roughly half of the respondents didn’t know any of the hashtags commonly used by influencers to indicate sponsored content were denoting advertising.”.

Study 64

Study Marketing B2B Apparel 64

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. ” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it?

Advertising 138

Advertising Advertising Privacy Apparel 138

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Will new customers be attracted to the brand? When J&J joined other companies in pulling advertising from Laura Ingraham’s show to protest her criticism of Parkland shooting survivor David Hogg, there was pushback. If your company speaks out, will most be pleased and embrace your message? Walk the PR talk.

Corporate 213

Corporate Ethics Apparel Journalism 213