Communications Conversations

JANUARY 19, 2015

Advertisers wanted to bolster results. More advertisers were joining the fray. ” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons. In case you missed it, Facebook rolled out “call to action” buttons last February.

Facebook 60

Facebook Apparel Brand Branding 60

The Stalwart Blog

JANUARY 8, 2016

Brands are already taking note — athletic apparel giant Nike, recently pivoted it’s new product launches away from Apple-esque symposiums to more intimate Periscope sessions featuring one or more of its signature athletes. Already, Periscope estimates that its users collectively watch 40 years of live video every day. .

Social Media 60

Social Media Trends Apparel Media 60

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. This is where you tell the press whether you’re a “clothing apparel company,” “kitchen appliances manufacturer,” or “organization committed to green business solutions.”

Writing 82

Writing Company How To Apparel 82

Sword and the Script

NOVEMBER 11, 2017

Most consumers are unaware that paid influencer posts are ads , according to reporting by Greg Sterling of Marketing Land. They tell a narrative in which shoes and apparel just happen to have a supporting role. Businesses have used celebrity endorsements forever, but many of them focus on the experience.

Study 69

Study Marketing B2B Apparel 69

Buzzstream

OCTOBER 23, 2024

And, but before that, to be honest, my, my love for marketing is much more on the like brand and advertising side. Why consumers operate a certain way and how brands interact with them. And I think when you think about like consumer behavior and like what makes a brand, a brand isn’t what you say it is.

SEO 62

SEO Study Brand Branding 62

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. ” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it?

Advertising 138

Advertising Advertising Privacy Apparel 138

Mindful Marketing

JUNE 4, 2024

Here’s her perspective, which is influenced by her Christian faith: “What marketing really boils down to providing value to the consumer. Transparent, honest advertising, even if not as monetarily successful in the here-and-now, will always win out in the end.” What is more valuable to us as humans than love, though?

Film 98

Film Apparel Television Viral 98

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Today’s consumers have different experiences and expectations. When J&J joined other companies in pulling advertising from Laura Ingraham’s show to protest her criticism of Parkland shooting survivor David Hogg, there was pushback. This is a crucial factor for many communicators who came of age before the digital age.

Corporate 213

Corporate Ethics Apparel Journalism 213